Today’s article is going to dive into writing copy from a few different perspectives. You may think that writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work. The whole point of this article is to help you get a focus on what works and also to provide you some links where you can learn more.
We are starting off with some tips, then will discuss the training that we have available for you, along with a lot of other support materials and resources, and then we wrap things up by telling you about the bonuses that you are also going to get access to when you take action to secure your reduced priced training course through our link.
Table Of Contents
As always, we like to add a TOC for readers so they can quickly navigate to the subject areas that most interest them. Click on the box and then on the area you want to get to first (don’t forget to check out the rest of the article though!)…
Let’s get started…
How Is Your Copy Working For You Now?
Whenever I start talking to an online marketer about online business, the subject of copy comes up. I always ask these questions: “How are your sales doing? Is your copy working for you? Do you KNOW how it is doing? Have you tested it?” and mostly I get the doe in the headlights look.
Most online marketers do not track the success they may be having because it seems too hard to do. They do not want to get into the weeds, they just want to have success. The problem is that in any system unless you have a means of measuring how well or poorly it is performing, you really do not know how you are doing with that system.
More than likely, ANY copy can use a few tweaks to help you start driving more sales…Let’s go over these five tips and tricks for boosting your response rate…See if any will help YOU!
Hit ‘Em Hard With The Headline
You’ve got like a nanosecond to snag your reader’s attention with your headline. That’s why your headline needs to hit hard with a payload of benefits. If you can add a dash of curiosity, that’s even better.
So here’s what you need to do…
Sit down and really examine your offer. Then ask yourself, what are the TOP benefits of this offer? Specifically, which of these benefits will your prospects value the most?
Think of these top couple benefits as cannons. You’re sitting in a busy marketplace, trying to get your prospect’s attention. Everyone and their brother is trying to do the same thing. They’re all yelling, they’re waving bright and shiny objects, they’re doing crazy dances.
And you know what you do? Fire your big cannons. Boom. Now that’s going to grab attention.
It’s like grabbing your prospect by the shirt collar and saying, “You have this nasty problem that’s been plaguing you forever. Now you can get rid of it for good.”
Tell you what, if you can promise to get rid of this problem quickly and easily, that’s even better.
So let me give you an example…
“Discover the #1 Fat Loss Trick Hollywood Celebrities Use Whenever They Need to Quickly and Easily Burn 20 Pounds – Now Just Imagine What It Will Do For You!”
See how that works? It promises a big benefit. It arouses curiosity. It even tosses in a pinch of social proof to make the whole thing seem more credible and interesting. BOOM. Now you have your prospect’s attention.
Make It All About Your Reader
Sometimes you’ll hear people say something like, “A prospect will never read something that long!” Or, “They’ll never watch that entire video!”
But let me ask you a question…
Would YOU read a book that was all about you? I’m talking something like, “The Life and Times of [Insert Your Name Here].”
Heck ya! You’d hang on every single word with great interesting and a burning curiosity for what the author will say about you next. That’s because we’re all sort of fascinated about ourselves and a teensy bit ego-centric.
So guess what? The same goes for your audience. They’re self-centered. They’re mostly concerned about themselves, their problems, and their feelings. So if you make your sales copy all about your prospect, you can bet they’ll hang on every word.
Here’s a quick and dirty way to check to see if your copy is all about your readers: see how many times you use words like “you” and “your,” as opposed to words like “I,” “me,” and “we.” If you’re saying “I” a lot, then it’s time to reorient your copy to your reader.
Simple switch but a very effective one that works! There are more, let’s continue…
Create Your Copy For Skimmers
Oh yeah, it would be totally awesome if your prospects would read every single word of your sales page from start to finish. But you know what? There are a whole bunch of people who’re just going to skim down the page. And your copy needs to persuade them too.
By formatting your letter in a way that spoon feeds the benefits of your offer to your skimmers. This means emphasizing the most important benefits.
- Sprinkle bolded subheadlines throughout your copy to showcase benefits and/or arouse curiosity.
- Make use of Johnson boxes to pull out important bits of text like testimonials.
- Put benefit statements in a bulleted list.
- Add a P.S. to the bottom of your sales page.
- Highlight important text using bold, italics or other emphases. (Just don’t overdo it, as you don’t want your sales page to look like a three-ring circus.)
- Use graphics with captions to draw in the reader’s eyes.
So here’s what you do…
Skim your own eyes down your sales letter, and read ONLY the emphasized bits such as subheadlines, bulleted lists, Johnson boxes, bolded text, big fonts and so on. Now ask yourself if those emphasized bits showcase the BEST parts of your offer. If not, time to go back and tweak your formatting.
Light a Fire Under Your Prospects
You’ve kept your prospects hooked all the way to the end of your sales page or video. They’re interested in your product. You offer a call to action telling them exactly what to do next to order.
So what happens next? The prospect just sits there like a turtle sunning himself on a log. And you lose the sale.
Look, if you give your prospect an option of procrastinating, they will. They might feel like “sleeping on it.” Some of them might even have good intentions of coming back to order later, but they never do. Life gets in the way. They forget about you. The frenzied buying mood you whipped them into starts to fade. Suddenly buying your product just doesn’t seem that important or urgent anymore.
So you know what you need to do?
You need to give your prospects a sense of urgency. You need to give them a reason to order RIGHT NOW. You need to make them feel like they can’t even leave the page until they’ve placed their order.
How do you do this?
Well, there are quite a few methods for creating this urgency. However, one really effective way is to instill the fear of missing out.
- Create a limited offer such as a workshop with a set number of seats available, and your prospects will order because of their fear of missing out.
- Create a limited-time discount offer that makes your prospect feel like they’re missing out on a great deal if they don’t order right away.
- Offer a special bonus gift to the first 100 people who order, which boosts your conversions because no one wants to miss out on an awesome freebie.
So you get the idea. Make people feel like they’re going to miss out on something really fantastic, and they’ll be hitting your order button more often.
Track, Test, and Tweak
You can craft a sales letter that looks as snazzy as heck to your eye, but that doesn’t mean your prospects will be whipping out their credit cards. The only way to know for sure whether your sales letter is driving in the sales is by tracking, testing and tweaking it.
What you do is make one change to your sales letter—such as the headline—and then use an A/B split-testing script to randomly send traffic to the two versions of your letter.
You can then keep the headline that deposits the most money in your bank account. Rinse and repeat with the headline until you’ve got the best headline possible.
Keep doing this with every part of your sales letter, and you’ll have a high-response and very profitable sales letter in no time…
How Do I Learn More About Creating Effective Copy?
Good question and we have a good answer for you. You can spend hundreds or even thousands of dollars paying a copywriter or you can learn to write better copy that converts for yourself. It is a skill that you can learn and even accomplished writers can learn new things every day.
This is where our SMART Training – Power Copy Club Course comes into play. You can get a solid start on the exact steps you need to take for writing copy and also get access to a private support community of active fellow members of the course where you can share ideas, tips, and more.
You also will get special pricing for additional courses and some other tools and services that non-members will not ever see even. Here is how to get started with access to the SMART Training – Power Copy Club Membership:
Today we have a special offer that will help you get a SOLID start with your affiliate business…It is part of our SMART Training series that we call the Power Copy Club…
Our SMART Training Course “Power Copy Club”
- You won’t find a better way to learn the truth about effective marketing using good copy, so check it out now – and hurry, because this offer won’t last long. Right now it is on a VERY special sale price.
- There are 10 video modules in the training and tons of support material. Not only do you get the training, but you also will be joining a private support group for the training, access to some special bonuses and more…
- Using the coupon “SPECIAL27” you can pick up this $97 course for $27, and if you want a special bundle price for an additional 4 courses or 9 courses, we have that available too.
- Explainer Video – This Will Give You Insight For This Offer
Note the video goes into the Affiliate Profits Club Course, but the procedure and the results are the same for the Power Copy Club Course. You are going to get massive savings and also get access to top training courses with plenty of additional resources that will help you succeed faster and with ongoing help from other community members of the support channel, one that you will be a member of for life at no additional charge)…
Here is a screenshot of the same style of sales page you will see…
Look at the bar at the top to get the special pricing – the pink button will take you to a special checkout page…
You can lower the costs all the way down to as low as $10 a course from the regular price of $97 if you select all 10 courses and $15 if you select only 5! THAT is huge savings for you and you will have a complete set of training materials and support to get your own affiliate marketing program started.
In the support channels, you will learn about the top 10 affiliate programs to promote, learn about all online affiliate programs, and you will see that affiliate programs do work if you plan how to approach the business and get some good advice). Chat with other students and Dave as well to get timely advice on what to do so you sell more…
Here is a screenshot of the support channel site – you will see it is set up in a similar fashion to Facebook. Once you have purchased, you will be invited to join each channel that covers the courses you have access to… Set up your personal page, request to join the groups you qualify for, and voila!
This support platform has been designed to be simple to use but effective for your communication with us and with other members of the community. The more you contribute, the more you will get out of the activity. There will be plenty of things to learn in addition to the course materials for sure and this is lifetime access you are getting!
So there you have it: five proven ways to kick your sales up a notch plus some advice on a reasonably priced copywriting course that also gives you much more.
Of course, these aren’t the only five ways to write more effective copy. Not by a long shot. If you’re looking to really get your sales flowing in, then you need to learn the secrets of writing smokin’ hot sales copy that you will get access to in the course.
Remember that good traffic alone won’t do it. A big list won’t do it. Not even a million affiliates can bring in the cash if your sales letter isn’t converting browsers into buyers. The copy piece is an essential element of your business. Any business.
That’s why you need to find out what the pros know about writing great copy.
And here’s the best place to discover these tips, tricks, and strategies right now through the training that we have pulled the tips, advice, and hints for this article from…Check it out right now, because this is gonna rock your bottom line!
Our SMART Training Course “Power Copy Club”
Oh yes…One MORE thing…We have some nice bonuses for you if you get this course, the 5-course bundle, or the 10-course bundle at reduced pricing. All of them are great deals with special pricing now through the end f January 2020 (we will be raising prices, not sure how much yet)…Have a look below to get more details on the bonuses…
If you have any questions or comments, please leave them below. We do monitor the website and love to hear from readers and fellow marketers as they stop by to read our content and take advantage of our tips, advice, and more. You will hear back from us when we see a new comment has been added!
All the best for 2020 and let’s make this a great year for your business! Together we can!
Dave : )
We also have a set of 10 bonuses for you that will help you get started even faster with your business. Whether you buy one course or all 10 on the special pricing deal we have, you will get all 10 of these…A separate email will be sent to your purchase email address with the download links…
Here is what you are getting…
(1) BONUS # 1 – Creating Your First Start-Up ($27 Value)
(2) BONUS # 2 – Easy Video Sales Letter 101 ($27 Value)