The Lighter Side – Day Fifteen – The Power Of Telling A Story

INTRODUCTION

Welcome to day fifteen of our lighter side posts. These provide a quick lesson on a single subject, expanding on the topic a bit to show how it relates to online marketers.

There are lessons available all around us, we just have to reach out and grab them for ourselves…I try to do this for you with these lighter posts, and of course keep it conversational while doing so…

Today we are covering story-telling, a wonderful way to keep your audience interested, engaged, entertained, and even opening them up to be receptive to learning a thing or two…

Personally, I like this style of communication and find it easier to use in many situations. There are a few times when it is not appropriate, but I feel this communication style can work effectively most of the time…

So let’s have a look at the story-telling phenomenon and break down how and why it works, and how we can use it for our own online marketing business!

KEEPING YOUR MESSAGE GROUNDED

The advantage that you gain from keeping it grounded and communicating your message in a story-like manner is that people will stick around to listen longer…

Here is an example of a popular video where the subject was a bit nonsensical yet the story was told in such a charming manner that the viewers are compelled to watch to the end!

Say Whaaaaaaaat? : )

In breaking down why this video has had over 3 million views on YouTube we can see that the young man used some techniques that simply work.

Likely he was not even aware that he was using some tried and true techniques that made his video so popular…he used the tools in a natural manner, not contrived nor forced…

The young man’s story was interesting as told, the situation was a bit unusual in that he is getting his mother to verbalize a rap song (huh you are thinking as you watch the video)…

Lots of humor was included, as often is the case when telling a good story, and the young man had a great connection with viewers, his audience of millions…

My point is that often if we can keep the conversation light and use a tone that is one that you would use when telling a story to a friend, you can often capture the audience and keep them with you  more effectively.

Think about some of the teachers that you have had to listen to at one time or another during your formative years or later in university…

The ones that you likely remember to this day are the ones that managed to connect to you through using techniques just as I am advocating…

They told stories, they opened your mind to new possibilities, likely they promoted critical, open, and diverse thinking for you and your fellow students.

Building trust is a difficult thing, especially online, where you do not have the advantage of face to face contact…

Using video certainly helps break through such barriers, but even there the message has to be packaged in a manner that viewers are willing to accept and listen to…

TELLING THE STORY – ADVANTAGES

Rather than adding in more of my own thoughts, I want you to hear what others are saying about this technique of communication…

Here are a few examples…

Example # 1 – How Stories Sell – Psychology Of Storytelling

Note: This Blog post can be found on the following site: https://raventools.com/blog/how-stories-sells-psychology-of-storytelling. 

This post addresses the psychology behind the power of the story…

An excerpt is particularly effective in pointing this out…

…Our brain on stories

Science has yielded some fascinating insights into the way our brains respond to stories. Researchers at Washington University in St Louis studied the levels of brain activation while participants read excerpts from a story called “One Boy’s Day,” which chronicled the activities of a youngster named Raymond.

The team found that far from just passively consuming the story, participants were instead living the experiences alongside the young protagonist. Neurons in areas related to movements of the hand and grasping lit up when Raymond picked up an object, and neurons related to vision fired when he surveyed his surroundings.

The researchers suggest that in order to better comprehend a story, we ground the activities we’re hearing about within our own real-world experiences. Continue reading The Lighter Side – Day Fifteen – The Power Of Telling A Story

The Lighter Side – Day Fourteen – Branding From A Corporate Perspective

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INTRODUCTION

I had so much fun writing the last lighter side post on branding that I just had to carry it a little further today!

In case you are not aware of this series, it is a regular type of post I make here that is meant to be a quick read with a valuable lesson.

These are generally focused on one aspect of online marketing, and try to provide some entertainment, be educational, and engaging all at the same time.

Today’s subject of branding was covered in a limited manner yesterday ( you can read it HERE) and today I want to look at what the big companies are doing when it comes to branding.

In going through the research for the post, I could see many ways that those of us in the online marketing business could adapt some of the tools they use for our own programs…

I also found out about some of the pitfalls of NOT branding in a clear and transparent manner and the consequences for companies when this was the case…

More lessons!

Now let’s see exactly what I found!

HOW DO BIG COMPANIES USE BRANDING

To  get an idea how enthusiastic big brands are about opening up about how they do business, I have added a very interesting and popular TED talk for you today…

The presenter is      who you may know from some of his other independent productions that have been massively successful, in spite of the relative size of his company compared to the big Hollywood names…

Branding from another perspective…

The Greatest TED talk ever sold!

The interesting points for me were the reluctance of the companies to have how they market and brand their products shown to the public for all to see…

In fact, many of the company executives approached turned him away immediately…They had NO interest in showing John Q. Public how they do business.

Little wonder, because this guy has a habit of making the subjects of his films (often companies) appear in a less than flattering  light when it comes to some of the practices commonly used in whatever niche he is exploring…when he puts his inquisitive camera in front of millions of viewers…

This unflattering picture meant that even some of the “smaller” big companies he approached had no interest. That surprised me, because if you are doing business in an ethical manner, why would you not want to get your brand out there through his film?

Why indeed…

It is a fact that in the world of branding and marketing, there are often a lot of deceptive or less than forthright methods and gimmicks used to sell stuff…

These companies are big enough that they can manipulate the game in a way that you or I cannot. Unfortunately, their little secrets often manage to gain freedom nonetheless, and once free, they can never be hidden again…

It is up to us to find out about them many times because the politicians have been paid to make sure they are protected. Often it is only after some negative experience that their practices  get exposed…

Biggest Branding Fiascos

It is true that we can learn from other’s mistakes. Over the years there have been some doozies too! Let’s look at a few of the biggest ones…

Below is an excerpt from a crazy egg blog found at

CRAZY EGG POST ON BRANDING BLUNDERS

The post points out 5 lessons to be learned from branding and marketing mistakes and provides examples of each. These are good lessons for all of us, not just the big companies…

Lesson 1: There’s a fine line between being different and offensive

Getting people’s attention isn’t easy these days.

Efforts to stand out by being shocking and controversial sometimes pay off and other times, not so much.

British fashion brand Harvey Nichols made one of the biggest branding mistakes of 2012 after they tried to visualize the popular phrase ‘try to contain your excitement’ with ads showing models peeing themselves.

Biggest Branding Mistakes of 2012

The ad was surely different and sparked interest but it, unfortunately, backfired. Continue reading The Lighter Side – Day Fourteen – Branding From A Corporate Perspective

The Lighter Side – Day Thirteen – Branding Yourself

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INTRODUCTION

This is day thirteen of our lighter side posts you will find on “Making Money Online With Your Own Online Business” website…

These posts are meant to be absorbed by the reader quickly, with optional additional training available often that is either free of offered at a low cost.

Normally I will pull in some popular content from across the internet, and show how the lessons from that content can help us as online marketers.

Because the focus is very sharp and limited in scope, these posts can be gone through i a few minutes by the reader…They are intended to promote creative and critical thinking, and provide solutions or paths to solutions, minimally…

Today we are going to have a look at branding…Why is it important to us, how we can use it, and ways to work on polishing up your image that shows who “you: are to the public…

So, let’s get started!

Happy Smile Handrawn Image

WHAT IS BRANDING?

When you think branding you may be thinking about marketing. The two terms are similar but definitely not the same. Here is what the dictionary has to say about the two:

(1) Full Definition of branding:

The promoting of a product or service by identifying it with a particular brand.

(2) Full Definition of marketing:
  1. The act or process of selling or purchasing in a market or the process or technique of promoting, selling, and distributing a product or service

  2. An aggregate of functions involved in moving goods from producer to consumer

* These definitions are directly from  Merriam-Webster Online Dictionary found at http://www.merriam-webster.com/dictionary

These are simple definitions and indeed most of us understand the two terms. Many people get them mixed up. marketing involves a series of activities selling of branded products…

They are related but not the same… 

Here is a funny video that relates to this short tutorial:

 

Branding Gone Crazy!!

 

This somewhat tongue-in-cheek look at branding points out some of the problems that the process can involve. Branding is certainly soemthing that we ll need to be aware of or we may make some of the same mistakes…

This is a great segway into the next section of today’s short tutorial…

WHY BE CONCERNED ABOUT BRANDING?

This is a question I have heard from many people. Especially when starting out, there are so many things to get done. Branding seems like the last thing you should worry about?

Actually, it is quite the opposite. If you think about branding FIRST, and plan everything else that is to follow, you will have a program and business plan that all fits together… Continue reading The Lighter Side – Day Thirteen – Branding Yourself

The Lighter Side – Day Twelve – Viral Memes & Marketing

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INTRODUCTION

Today we take a look at memes with our lighter side post…These are neat little tools for online marketers, handy to draw in potential subscribers and eventually, buyers…

You have probably seen various versions of a picture or a short scene that has been reworked over and over again, used for a hundred different short takes or shots that everyone loves and shares…

Memes are what they have come to be known as…

These shots are shared over a wide swath of social platforms such as Reddit, Twitter, Facebook, Instagram, Vine, etc. They are a quick take on humor and enjoyable to view…

 So let’s have a look, enjoy a few, and then examine how we can use them for our own purpose!

WHAT ARE VIRAL MEMES

By definition memes are:

– An idea, behavior, style, or usage that spreads from one person to another in a culture

– An amusing or interesting picture, video, etc., that is spread widely through the Internet

Source: Merriam-Webster’s Learner’s Dictionary

 

Here is a cool video that describes the history of the phenomenon…

Oh My GOSH!!!! : )

This video shows some of the popular memes that have been created and funnily enough, the many versions of one picture can mean the original get lost in the many versions…

The meme and versions take on lives of their own almost as more and more people get caught up in creating their own take on a proven winning subject picture or short video take…

This then may be the key to piggy-backing on successful memes that are out there?

Take what has worked and is working, rework it to fit your own needs, start the ball rolling using  some techniques we mention in the next section, and enjoy the benefits through increased traffic and sales!

HOW CAN YOU MAKE A MEME

There are a number of free websites that allow you to quickly create and customize your own meme using your materials, or alternatively, you can create one from popular existing memes.

In general, the process is (1) choosing an image template (or load your own), (2) type in your desired text, and (3) share away.

You may want to go through the following steps to make sure you have the best chance of success, however…Do not worry, this is not a long or involved process!  Continue reading The Lighter Side – Day Twelve – Viral Memes & Marketing

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