INTRODUCTION
Table of Contents
- INTRODUCTION
- WHAT IS VIRAL BLOGGING
- The Ingredients and Steps of Viral Marketing
- HERE ARE SOME OTHER CONSIDERATIONS AS YOU PUT TOGETHER YOUR VIRAL MARKETING CAMPAIGNS
- Write Your Own E-book
- How to Succeed in Viral Marketing Using Pinterest
- Using Pinterest for Business
- Diligent Commenting
- How to Succeed in Viral Marketing Using Facebook
- Getting Your Message Across
- Set Up Another Account
- Blogging Your Way
- The 7 Most Effective Viral Marketing Videos
- More than Text Messaging
- Being Unconventional
- VIRAL MARKETING DO’S AND DON’TS
- The Biggest Mistakes Even Experts Make in Viral Marketing
- CONCLUSION
- FREE EBOOK TO HELP YOUR BLOGGING GO VIRAL
- OTHER POSTS IN THIS 10 PART SERIES ON FREE TRAFFIC
- TRAFFIC SOURCES – INTRODUCTION
- ===> INTRODUCTION <===
- TRAFFIC SOURCES PART ONE – SOCIAL MEDIA
- ===> SOCIAL MEDIA GROUPS <===
- TRAFFIC SERIES PART TWO – PODCASTING
- ===> PODCASTING <===
- TRAFFIC SERIES PART THREE – GUEST POSTING
- ===> GUEST POSTING <-===
- TRAFFIC SERIES PART FOUR –VIRAL REPORTS
- ===> VIRAL REPORTS <===
- TRAFFIC SERIES PART FIVE –WEBINARS, STREAMING AND VIDEO CONTENT
- ==> WEBINARS, STREAMING, AND VIDEO CONTENT <==
- TRAFFIC SERIES PART SIX –FORUM AUTHORITY
- ===> FORUM AUTHORITY <===
- TRAFFIC SERIES PART SEVEN – VIRAL BLOGGING
- (YOU ARE HERE NOW)
- FINAL POINT
This is part seven of our ten part series on free traffic. This particular tutorial covers viral blogging. This is a great way to not only build your free traffic, you can also use it to add to your authority, build your brand, and your reputation in the niche you are focusing on.
We will cover what viral blogging is, why you need to consider using this method and provide some tips on how to use viral blogging in your own online marketing program.
Note that many of the same points and tips you find are applicable to viral blogging apply to viral marketing in general, so we will interchange the two throughout the post.
Lastly, you will also have the opportunity to receive an eBook that will provide even more drill down information on what makes blogs and posts go viral, and how you can use the tips and ideas presented in your own program.
Without further ado, let’s get started!
WHAT IS VIRAL BLOGGING
Viral blogging is a focused version of viral marketing. This is a planned marketing tactic that depends on having other people spread your information instead of other type promotional campaigns.
This strategy is normally used by internet marketers to promote their products or services. Like the biological virus where the term was derived, viral marketing relies on “carriers” to transmit the message quickly.
Also, this strategy is effective, easy to implement, and if used correctly, just like the biological virus, from which the term was derived, viral blogging relies on “carriers” or other people to transmit your message quickly far and wide throughout the internet.
The Goal of Viral Marketing
The primary goal of viral blogging is to spur readers to pass along your information contained in the blog to other people they may know. When this happens sharers essentially become promoters for you – for free!
Viral blogging has been used for quite a few years, and it started when hotmail started sending out emails that had links to their website included. As users of the service sent out mails, receivers also saw the link, many clicked on the link, and the promotion spread in a viral random manner.
This was and is still a very cheap way to get attention, traffic, and new subscribers. Since that early time, use of this tactic spread to other means of communication, such as web pages, reports, eBooks, free tools for download, etc.
The cost is negligible when using this tactic. There is an effort to create the content, then whatever means you will use to get the viral process started, and after that it tales on a life of its own. The key is to have engaging content that people WANT to share with others, and perhaps providing some sort of incentive for the sharing.
When your blog goes viral, your brand gets increased levels of recognition, and traffic volumes will increase, your lead list will grow, and at the end of the day, conversions will go up, resulting in a better payday for you.
The Tools of Viral Blogging
Viral blogging takes advantage of existing communications channels such as Facebook, Twitter, Pinterest, or similar social platforms. The process is quite simple, and can be added to your current blogging effort without much additional work on your part.
Viral blogging and viral marketing in general share some basic principles/characteristics:
- Incentive-driven opt-in pages offer free or giveaway items for providing a name and an email address
- Follow-on messages can come in the form of related interesting emails and funny video clips which people share and forward to others
- Buzz marketing or gossip creates controversies about something you have prepared information on (i.e. a blog post) which gets people to start talking
- Undercover viral marketing is spawned by strange or false news items and spread by word-of-mouth -for example, maybe your title for the blog post is written in a challenging and controversial manner
When you use the tactics above and include your blog information with these, the result is that you will create the conditions for the viral effect to happen, and quickly more and more people will be interested, sign up or share your information, and the result is that your exposure for that one blog post is wide and has been disseminated at almost no cost.
Transmitting the Virus
Just like an uncontrolled epidemic that we shudder to think about, many individuals have used viral blogging effectively by transmitting their message starting with Facebook or Twitter, and other social networking sites.
The power of these social platforms cannot be underestimated, because they represent a disruptive leap forward from the old word of mouth or hard copy newspapers or magazines that used to be the medium used. The power of the lightning-fast Internet to get the message out to the masses is huge.
The Importance of Viral Blogging
For online marketers to survive and thrive in today’s ever more competitive environment, they must be able to stand out from their competition. Whether you are focusing online or offline with your business efforts, it is essential that you can reach your clients faster and not spend a lot of money while doing it.
Here are some reasons why viral blogging marketing is important for the survival of your business.
(1) Viral blogging marketing creates a buzz
When you can create a buzz about your post it brings a sense of anticipation in your potential subscribers and eventual buyers. If done correctly, a viral blog marketing campaign can accomplish this
The “louder” the buzz you create, the further your campaign will spread across the internet…
Creating messages and social posts that are of great public interest, ones that are designed to be attention- grabbing, and having the calls to actions included in the design of your attention getting banners, pictures, or supporting videos that make it easy for viewers to pass on the message will definitely help improve your results. It builds more credibility
(2) The viral blogging will build more credibility
As you get more and more people talking about your blog post and recommending it to others, more credibility is built. Social affirmation is a strong selling point, and most people today want to know what others are thinking and doing. .It is inexpensive
(3) The cost of viral blogging is inexpensive
A viral blogging campaign costs a lot less to launch but is faster and more effective in many cases that paying for traffic. It doesn’t require that you have a large advertising budget. Blogging, and to a lesser degree newsletters, and the ever popular email marketing tools are some of the ways to have that b;og post go viral inexpensively.
(4) Viral blogging and marketing will keep your business in the green
Viral blogging and marketing campaigns help to keep your business i the game and making money. Over time, the effects are that you will get increased site visits and sales. People will want to stop by your site. It can keep you alive and relevant.It can launch your business globally
(5) Viral blogging and marketing can launch your business globally
The nice thing about viral blogging and marketing is that your reputation as a go-to site can reach potential clients across the span of the internet, which means globally. That means you are not limited to local traffic or customers, rather yours can come from anywhere..Viral messages are easy to share
(6) Messages (banners. pictures, graphs, infographics) that support your viral blog are easy to share
Self-explanatory, but this is a strong plus for the use of viral marketing to include blogging in your business strategy. You can combine tools or mediums in any number of different combinations, creatively developing your own unique and effective viral campaign.
What Viral Marketing is Not
Many people are put off of viral marketing because of the level of expertise they think is required or perhaps they think it must be expensive.
My answer is short and sweet to this: Nope, not difficult and not expensive!
As opposed to traditional marketing campaigns which promote a brand, sing high praises about merits of the product being sold, and give it a lot of exposure through such expensive means as movie star or a sports star providing endorsements, and TV or Radio commercials, viral campaigns depend on the word of mouth effect.
Social proof is actually given more credence by savvy shoppers today than the old methods of marketing…
Therefore, the key is to create an interesting viral message that will appeal to your market. Add in the means you will get the word out, how you will appeal and get the viewers to share, and then have at it! get it started, and watch the results pour in…
There are some considerations to keep in mind as you go through this process…Your viral blog should be relevant, it should solve or address a problem in the niche or subject discussed, and your information needs to be credible enough that people will want to share it.
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The Ingredients and Steps of Viral Marketing
One of the most amazing things about viral marketing to include viral blogs is the moment when your brilliant idea takes off, it can launch your brand to fame and immediate financial success – ands this very inexpensively. Harnessing the power of the buzz, the word-of-mouse, or viral marketing has its rewards.
There are many examples you can cite that have had this happen….What’s App, Blab, Periscope, are some recent expamples, and if you look further back in regards to viral blogging, names like Brian Dean or Neil Napier come to mind. Thsi stuff works, and it will continue to work!
There are some rules or guidelines you need to follow to have such success, however. It is not something that magically happens, there are a set of steps to make it work most effectively. Miss some of these, and you may not get the full impact of your effort…
Just like building a house, viral blogging or viral marketing in general has some unfedients and then steps to make the ingredients work together to realize the viral effect…
Let’s start with the ingredients…
Ingredients for Viral Marketing Success
There may be different ingredients or tactics depending on the type of viral campaign you design, but they can include the following:
(1) Free web content which includes blogs, e-books and videos.
(2) Attention-grabbing information. It could be innovative, bizarre, amusing or features a celebrity.
(3) A group of people to start the fire.
(4) Links to your content. This is very important if you want your message to go out.
Viral blogging doesn’t have to be difficult. Basically, the simpler and more engaging your message is, and easy to understand the more widespread its pull will likely be to readers.
Here are some basic steps to include as you put your viral blogging campaign together:
(1) Make Your Offer Appealing
Start with free….By this I mean do not try to sell for a cash amount whatever it is you want to go viral. Better to add in giveaways, like perhaps giving access to an online webinar, maybe a set of video tutorials, some free e-books, a special report are all examples of what I am speaking about.
Anything that is of low-cost/high-value that can spur potential recipients to take you up on your offer, and get more if they pass the message on to others will work.Using this strategy will increase the chances of making your content go viral.
(2) Make Your Message Easy to Share
The front end of your viral blog is the giveaway and page/banner/etc. that will be presented to readers. make sure that your message is presented in a manner that can be easily passed on by the reader, and also that the giveaway delivery process is smooth and effiecient. Try to make it all work with a single click…
Remember that anything that slows down the process of forwarding your message should be minimized. Consider not using an ipt-in page, rather a simple share will do. Get the people to your website, add in tracking capability, and you can retarget viewers that take action later….
(3) Take Advantage of Existing Communications Networks
Use the communication channels that are easily available to you at no cost. If you are not doing so already, get familiar with the popular and immensely effective social networks like LinkedIn, Facebook, Twitter, Pinterest, Google Plus and the many other newer live video streaming platforms that will get the viral job done for you at NO cost.
(4) Make Your Offer/Content/Value WORTH Buzzing About
If you want your blog post to get accessed, you have to create it and add in the value that makes it the next big thing – that is going to make it buzz-worthy. People can benefit through the giveaway, and as well by sharing, and through the basci content you are offering. Plan to make all these hit the interest chords of viewers, and your redemption rate will skyrocket.
(5) Keep It Short and Simple (KISS)
This is so important, as if you do not, the viral effect will never happen. Pick one or two points (one is better) and build your entire package around it. The content, the marketing, the giveaway, all much mesh well together to make it flow properly. No fluff – go straight to the point and use the active tense in your writing, not passive.
Today people are getting hit with more information than ever, and you have a split second to capture their attention. make that count and use strong action words in the active voice in strong powerful titles and headlines and subpoints.
This means you have to do some research prior to writing your content or doing the rest of the viral marketing package. Get to know who your potential audience is and try to discern how they are going to respond to a particular content you offer.
If you know what they want, and then over-deliver, you have them….If you give them with something of value that they would be willing to pay for, and this is givem at NO charge,you can expect a huge avalanche of response to follow. Add in a reason for them to share your offer with others, and your chances of going viral are almost assured.
The Best Effective Viral Blogging Marketing Techniques
For a blog post and advertising helping it to go viral, the sharing portion has to be easy enough, using as little effort for the reader as possible…Consider just clicking on a social link you have embedded in your copy or page.
Your message should also emphatically stand out and immediately capture the attention of readers. The value you include can be more than a product – think also entertainment or educational value you can add in.
OK, that step is addressed…Cointent is there, giveaways have been prepared, delivery methods have been selected and now you are ready to get started with your viral campaign, what is next? From my perspective I think you have to decide what venue or venues you will use to market the blog…
From my perspective, I think you have to decide what venue or venues you will use to market the blog…
Following below are 7 very effective and proven, over time, viral marketing techniques and tools that you can add to your viral blogging marketing campaign arsenal:
(1) Social Networks
Becoming active in social networks such as Facebook, LinkedIn, Twitter, and others is going to be essential. One of these will have to be used as the conduit to get exposure to the masses. If you plan and properly execute your viral blogging campaign, the social media platforms in use by the masses can boost your viral blogging marketing like a rocket to provide you with massive success.
(2). Article Marketing
Blogging is what we are talking essentially here, but this is an offshoot of that. You can back up your blog post information with a more detailed and complete content through this means. This tool augments the blogging effort, and if you link the two together, you will get more bang for your effort (more success).
(3). Videos
This is a good way to get attention to your blog post to help it go viral. I use this method to promote reviews or regular posts, and can tell you it is highly effective. Most people think that video is hard to create and post, hard to get out to the internet community, but this is NOT the case. The tools available today make it easier than ever to quickly put a short video promoting your viral blog along with the giveaways. People are attracted to visual stimuli and video answers this admirably. Check out some of the posts I have here on the site under video to see what I am talking about.
(4). E-Books
This is quite common to see around the internet nowadays, but it remains an excellent choice to consider if done well. E-books have been around about as long as the internet, but today getting high-quality products together to add to your marketing package is easy. There are templates, guides, and software that make it easy to put together your own book. That book can be related to the post, get additional attention on your post, and help the viral effect as well.
(5) Newsletters
Newsletters have evolved but are still an effective way to get lots of attention to your viral blog. There are options now available to you whee the work is done for you, you have your own domain name and url, and a curated version of your own labeled newsletter is available not only for the subscribers you have but for many other passersby or visitors to your viral blog post. Consider adding it in somewhere in your viral blog campaign so readers will see it is there.
(6) Like, Tweet and Share buttons
Using these buttons to your marketing campaign for viral blogging provides an excellent and convenient way for your readers to broadcast your content via the social networking sites they belong to.
(7) Adding Calls To Action within your marketing campaign advertising materials.
While you want to keep things simple, it will not hurt if you add calls to action within your marketing campaign as well as within your blog content. Readers need to know exactly what action you want them to take. Adding this will let them know clearly what it is you are suggesting for them.
Finally…
There are other forms of content you can use as well for your viral marketing, but in most cases, the real success comes from the WAY you put together and then promote your content to your target audience. is truly possible, provided you have an amazing story that you can put in front of your audience, that they will respond positively and willingly share your content.
It Is truly possible, provided you have an amazing story that you can put in front of your audience, that they will respond positively and willingly share your content. As you start on the path of viral blogging, try different variations out and see what is converting best. Testing, testing, and more testing will be key to getting a successful campaign in place.
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HERE ARE SOME OTHER CONSIDERATIONS AS YOU PUT TOGETHER YOUR VIRAL MARKETING CAMPAIGNS
Write Your Own E-book
Creating an e-book to go along with your blog post…Allow people to place their ads in it for free, with the understanding that they will, in return, give away the e-book to their newsletter subscribers and website visitors.
How to Succeed in Viral Marketing Using Pinterest
There’s marketing and there’s Pinterest marketing and succeeding in it only requires your understanding of how Pinterest can work to your advantage. This pinboard-style of marketing has seen tremendous web traffic since its debut in March 2013. The photo- sharing website has, in fact, already generated more than $54 million in funding from foreign and local investors alike.
There is such excitement in using Pinterest for users when they create images and redefine them as “collections” of events, hobbies and interests and more so when other users “re-pin” them to their own pinboards. Recipes, craft projects, gardening tools, no- rip hosiery, retro fashion, shabby chic furniture, sand art, it’s an endless array of everything and anything. Connections, friendships, relationships and collaborations have been established, and continue to flourish, because of Pinterest.
Using Pinterest for Business
Business is no exception and has steadily gained a niche in the Pinterest environment. Because it’s such a highly visual medium, business has a particularly good opportunity to maximize its marketing strategies when it uses Pinterest. You just have to understand how it works to get information on what kind of content gets shared and why. Women make up the majority of Pinterest users, you have to take note of that, so technology and other traditionally “macho” interests like cars, golf, wrestling and PC games are still in the process of garnering their shares of audiences.
Exposure is obviously what happens as you inevitably progress on viral marketing in Pinterest, that’s why you have to keep on being creative. Pinterest is visual, and your content has to be more eye-catching than the other visuals, and your textual content has to be more informative, too, to capture more users of your pinboard. While photography is the name of the game here, you have to go the extra mile and choose carefully on what kind of photography is most suitable for your line of business, which is, for instance, shoes.
Diligent Commenting
Riding on a trend using Pinterest is, of course, a trend by itself. If you want to know how to succeed in Pinterest viral marketing all you need to do is actively share your information and connect to other social media sites like Facebook.
Likewise, diligently posting comments on your content, and on others’ comments as well, will help you rope in more viewers and subsequently gain you potential customers. Because somewhere out there, someone, or a whole lot of someone’s, will be people who not only share your interests but are willing to shell a few bucks to see them come true.
How to Succeed in Viral Marketing Using Facebook
Strategy is what you apply when you want to rope in visitors to your website and teaching you how to succeed in viral marketing using facebook can only mean that there are some factors which you have to take into consideration to achieve success.
A free product is always welcome. Whether the recipient uses it or not, a freebie is exciting to receive. And if the freebie is useful to the recipient, it attains more value and attracts attention to the product itself. An ebook, software, gift certificates, a pair of ear plugs, it could be anything that will be interesting to own or have. No strings attached, no contests, no free trials, no surveys, not even a small fee to sign up for to be able to get it, just plain old giveaways.
Getting Your Message Across
Social networks have begun their competitive battle against traditional marketing tools like the telephone, television, print ads and billboards. Because marketing through social media is faster and can potentially reach four times the number of real time users, your first stop is going through your email contacts. On the surface, emailing each one personally and not sending them auto-generated information introducing your product will seem daunting.
But think of it from the recipient’s point of view: getting an email which begins with a “Dear James,” addressing the recipient in an informal, almost intimate manner, is way better than receiving something that greets the recipient with a generic “Dear Beloved Consumer,” that makes even the word “beloved” sound too desperate for a sale.
Set Up Another Account
If you already have a Facebook account but use it primarily for social interaction, register for another account for your business and set up a business fan page to reach out to potential customers. A personal Facebook account will not be effective as a business tool because not all of the people in your personal circle are necessarily interested in your business or have need for the product or service which you offer. Do the same if your have a Twitter account; concentrate on being followed and followed by individuals already in your business niche.
Again, use your Facebook and Twitter accounts to “feel” your readers by actively interacting with them. Ask them questions regularly on topics directly related to your business, share photos and other images with them, get them to invite each other to expand into more networks, because spreading out the buzz about your business will be easier. The adage “the more, the merrier” doesn’t hold more true than in this case when you know how to succeed with viral marketing using facebook.
Blogging Your Way
Start a blog on your business. If you’re not much of a writer, hire people who write for a living to do the blogging for you. Make sure that your blog is updated often and take note of your readers’ comments and ensure that you pay attention to their questions, if any, as well as their suggestions. Never underestimate the power of the follow up.
Readers who tune in to your blog may be repetitive but your patience in faithfully answering their queries will encourage other readers to note that your blog cares about them, even when they play like a broken record.
Knowing viral marketing using Facebook and Twitter and still other social network accounts is really just putting out informative but engaging content and images which others can see, relate to and appreciate. And if you have a business which can maximize these visual, cerebral and emotional results, you are halfway into generating more interest and, hopefully, more sales in the future.
The 7 Most Effective Viral Marketing Videos
Social media has become every business’s dream marketing tool and there are more and more viral marketing videos coming up every day because of the proven effect that viral marketing, and videos in particular, has had on consumers over the past five years.
People use the internet for almost anything they need, a condition which most of us did not think possible ten or even 15 years ago. Today, we go online to pay our bills, buy merchandise, connect with long lost schoolmates, meet new friends, participate in conferences, watch films, listen to music and transact business.
YouTube, for instance, has revolutionized the way of discovering new talents (think Charice or Gangnam style dancing), espousing causes (think PETA’s anti-fur campaigns showing how animals are methodically slaughtered, without anesthesia, for their skins) and providing blow-by-blow coverage of news (think hostage situations, natural disasters like Katrina, fires and sniper battles).
More than Text Messaging
Video watchers fall under the 17 to 58 age range with an even distribution of both genders and geography. In some places in the world where access to the internet is minimal, people still find a way to view the news, chat with friends, email relatives, purchase new clothes and write down a recipe by watching videos online in internet cafes or on their mobile phones. Viral marketing using video has, in fact, gained more ground than any other form of marketing, including text messaging.
Attention is what a business needs and there is no better way to capture it than a video uploaded and viewed by the more than ten million people who go online everyday looking for something new to watch. It has to be admitted, even by traditionalists of advertising, that video commercials are more effective than print ads, or even televised ads.
There are certainly more interesting to watch online than television can ever produce, and because what television airs can almost always be aired online as a video as well, watching television has even become a so-so activity in the past couple of years.
Being Unconventional
Video marketing is definitely “it.” Videos have this uncanny way of drawing attention to themselves merely by being “unconventional” and that word can have different meanings to different people. While the written word of print ads and texting stimulate the visual senses, videos cover both the visual and the auditory areas and provoke the mind even more.
When watching some of the viral marketing videos the viewer participates in the creation of images that engages the mind to think beyond what is seen. For instance, a video marketing nail art that is done with good lighting, convincing textual content, the latest music and overall engaging approach will persuade even nail biters to grow their nails and try on some polish and eventually have the desire to have nail art done. To watch how a product works through a video online makes the viewer so interested he would want to see how that product works for himself.
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VIRAL MARKETING DO’S AND DON’TS
In the frenzy world that characterizes the internet, online marketing has done more for business than all the traditional approaches combined but there are several viral marketing do’s and don’t’s which you must be aware of to ensure success in generating success for your business.
Relevancy is of prime significance because very few people will be attracted to what you put out if that content is not related in some way to what they are attracted to or interested in. For your content to be relevant, it has to be recognizable as important to the reader. Information about retro icons, for instance, should have updated news about what’s going on in the lives of these icons or whether they are staging a comeback or lending their names to certain products (which, hopefully, is one of yours) or simply letting their fans and followers know that they are still alive and kicking.
Getting Instant Customers
Another one of the viral marketing do’s and don’t’s is creating marketing content which appeals to the sense of humor of the target audience. So make your content funny in some way that reading or viewing it triggers the laugh button in people. Along with the humor factor, marketing your product in a shockingly attractive manner will certainly provoke people to think about it and develop their own ideas. Controversial topics which may have bearing on your product, for example, can trigger so many responses from viewers that demand for your product becomes more than the supply.
If you are trying to get people to buy your vacuum-packed fresh vegetables, use their photos side by side with photos of vegetables infested with chemical insecticides by choosing those with magnifying glasses superimposed on them. By letting people know that fresh vegetables, your organically grown, chemical free veggies, are available and do exist, by showing the kind of other vegetables there are in their chemical-sprayed appearance, you captivate your viewers into becoming instant customers.
Basic Do’s
Still another “Do” is responding personally to comments and messages posted by readers or viewers. Yes, it’s a lot of nitty-gritty work but a personal reply is always appreciated more than an automated response. “Do” post regularly and frequently sensibly because once you have introduced your product, people would want to know more about it, including new variants or any improvements to it, change of packaging, promos and giveaways associated with it and other updates. Do make use of social networking sites such as Facebook and Twitter but remember to register your business as a separate account. Choose what page your business is most suitable, and, whether it is on a fan or community page, work your way from there in gathering reader- or viewership.
Just a Few Don’ts
The “Don’ts” are comparatively few. Don’t spam is Rule Number One. Spamming is a nuisance to email inboxes and can be so irritating that the recipient can be induced to homicidal proportions to find their email flooded with spam.
Don’t neglect the Terms of Service condition of whatever platforms you are using to avoid future lawsuits or the closure of your site or the upload of your video, two vital conditions which translate to loss of business for you. If the Terms of Service include prohibition of posting photos which can be classified as soft porn, for example, don’t be reckless and post half-nude images just to draw attention to your lingerie or intimate apparel product. Yes, you want to connect with people who will be potential customers, but no, you don’t want sex addicts, pedophiles and other deviants to flock to your site or watch your video, do you?
When using Twitter as a viral marketing tool, the last of viral marketing do’s and don’ts include going overboard on the hashtags and tag every word, or make long descriptive tags, in your tweet. Don’t. Go. Overboard. Use them wisely. Highlight keywords which are current, interesting and attention-getting so people can easily find your tweet. And unless you a real mutant like Mystique and still manage to look like the real Jennifer Lawrence, don’t use words which only you can understand or find exciting such as #100RandomFactsAboutMe.
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The Biggest Mistakes Even Experts Make in Viral Marketing
Viral marketing is a powerful business strategy which can generate continuous sales for your business but remember that doing it right to avoid mistakes people make in viral marketing is no less important than putting out great content.
Even the most seasoned marketers can make the same kinds of mistakes over and over again yet most of these are avoidable. For the viral marketing rookie, being informed of them can cut the time, and the regret, not to mention the loss business, it will take to actually experience them.
Timely and Updated
Put information in quickly. People don’t want to be kept waiting, especially for something they need to use at once. Make sure your server isn’t slow or use graphics which take forever to download. Never subscribe to technical arrogance and assume that everyone has Macromedia because people who have plain HTML and text versions installed in their computers are potential customers as well.
See to it that your site or video has these versions readily available. Manually list search engines which people use to view your site. Business people use search engines so much yet often don’t see the wisdom in having their own sites listed on the very search engines they use. Learn about Search Engine Optimization (SEO) techniques and use them to strengthen the impact of your content and to stay “in” with the latest in viral marketing.
Choose who you partner with. Don’t commit common mistakes in viral marketing by associating with spyware companies and spammers who operate profusely online because if you get involved with them as co-registrants or affiliates, you may be dragged into future lawsuits. Your product may be interesting enough, but having a business relationship with people like those can lose you a substantial number of already existing customers. One questionable mail can be enough for you to be labeled as a spammer by internet service providers (ISPs), making it hard for you to market online in the future.
Retaining Customers
And speaking of customers, your potential ones should not be given the third degree when they sign up with your website or open an account to buy your product or receive your newsletter. Your questions should never be beyond name, age, email address and other contact information of your future subscriber. And don’t forget to include asking their permission to use their information for other activities which your business might have such as promotions and events.
Be aware of the right timing, because not being so means that you’re either up in the boondocks where they know Eisenhower to still be the American president or you’re simply “out of touch” with the rest of the world. If your product mainly caters to specialized markets, for instance, children of school age, and your product is school supplies in general, you do your sales and promotions of these in August before school starts in September and not in December when school is out for the holidays. And remember that although marketing is done most effectively and quickly online, don’t fall for the biggest mistakes
OK, I think you have a pretty good idea what all is involved with viral marketing that includes viral blogging. After you have read through this a couple of times, I urge you to start putting your very own viral marketing campaign together. Use blogs if you are already using them, and add in other tools and methods described herein and give it a try!
CONCLUSION
We are getting closer to the end of this series! This is part seven of ten articles on how to generate free traffic. If you have been following the posts, you will notice that overall the ways you generate free traffic encompass the many ways that you plan for and establish a strong marketing program!
Essentially, what it amounts to in your quest to get free traffic, is that over time you should endeavor to put together a marketing plan that will draw in traffic from a variety of sources, or by combining a variety of mediums, as is the case with your blogs. When you write them in an engaging manner, then combine the mediums to get the maximum of exposure juice
When you write your blogs in an engaging manner, then combine the other mediums available to you to get the maximum traffic juice, you have yet another source of essentially free traffic. This also has the effect of adding value to your website, spreads your brand to a wider audience, and over time will build your authority in your niche.
FREE EBOOK TO HELP YOUR BLOGGING GO VIRAL
This is an additional tool you can use to drill down more on the subject of getting your posts to go viral. I am offering it to you for the low cost of subscribing to my site.
If you fill in your details in the opt-in box below, you then will be asked to confirm your subscription via email. When you do that, a message will be immediately sent to you with a link to the download page for the book.
Enjoy!
Opt-in form….Please fill in your name and email to get the free eBook above!
===> opt-in form <===
OTHER POSTS IN THIS 10 PART SERIES ON FREE TRAFFIC
TRAFFIC SOURCES – INTRODUCTION
===> INTRODUCTION <===
TRAFFIC SOURCES PART ONE – SOCIAL MEDIA
===> SOCIAL MEDIA GROUPS <===
TRAFFIC SERIES PART TWO – PODCASTING
===> PODCASTING <===
TRAFFIC SERIES PART THREE – GUEST POSTING
===> GUEST POSTING <-===
TRAFFIC SERIES PART FOUR –VIRAL REPORTS
===> VIRAL REPORTS <===
TRAFFIC SERIES PART FIVE –WEBINARS, STREAMING AND VIDEO CONTENT
==> WEBINARS, STREAMING, AND VIDEO CONTENT <==
TRAFFIC SERIES PART SIX –FORUM AUTHORITY
===> FORUM AUTHORITY <===
TRAFFIC SERIES PART SEVEN – VIRAL BLOGGING
(YOU ARE HERE NOW)
To finish out today’s Viral Blogging tutorial, please read my short blurb below…
FINAL POINT
When I add posts these days I always put a short paragraph reminding readers that I am looking for feedback on the subjects I write about. Today it is Viral Blogging, and this is a subject I am sure that many have had personal experiences with, and input would help all the readers that stop by. Thanks in advance, I know we all gain when we share our knowledge with one another!
Cheers!
Thanks for the post on viral blogging…I learned a lot and am going to look at the rest of what you have to now. Good stuff and I will implement in my own online marketing business!
I like the concept of viral blogging you are talking about here. Personally, I am just starting, so some of this is above my head. Ther other posts on free traffic are also very interesting, and I have not even begun to dig into the rest of the content! I have bookmarked and will be back. This site is a good one!
Hi Dharann…Great that you gained some insight from the post on viral blogging. That is exactly what the place is all about. Yes, there is a lot of other content here that can help you, and I am adding to it all the time. So far, there is about 11 months worth, and my pace of adding new content is increasing, so please do come back and see what else might work for you. Viral blogging is just the start!
Hi Terasita, Thank you for the positive comment. That is the point behind these posts, I want all of us to get inspired to try new things and methods to get more free traffic for our business. Paid traffic will move things along much faster, but the organic traffic will help in so many other ways, i.e. building brand awareness, authority, credibility, and trust. Have a great day! Dave
I have used some of your tips from this article and have had mixed results so far. I will continue to tweak my methods and let you know what I find out. Viral blogging is a subject that interests many people, but with all the changes that have taken place on how such things rank, many are wondering if this is still a valid method to generate some free traffic. I can attest that it is worth the effort. Thanks!
Hi George,
Glad to hear that with the tips on viral blogging you are finding some success with, Yes this is a business that requires consistent effort, and the more you keep at it, the better you will be over time. Please do stop back in and let us know how things are going. I do believe that viral blogging still has a value for online marketers, and can be done with effort. Marketing your blog is key to getting people to share it and have it go viral. Cheers! Dave
I really am enjoying the series you have added for us, and this one on viral blogging is no exception. You have given me lots of ideas on the things I can do to add some pizzazz to my online program. Thanks!
Viral blogging is not something I was thinking of when considering viral traffic. It makes sense though so I will have a go with this method. Thaks for the heads up. I like some of your other ideas as well in this series, lots of good information. I will be back to get more from you. Thanks…
Yes Cayden, Viral blogging is yet another way to generate some free traffic. I would combine it with a video or infographic so that viewers will have even more reason to share and use the content. Provide something engaging and useful, and maybe a little bit fun, and you will have a viral blog on your hands!
Viral blogging is a subject that there seems to be so much information and posts on across the internet. This article helped me more than most I have come across to now, so thanks for that. What has been your personal experiences with viral blogging? has it worked for you?
Hi Rere, I have been playing with different ways to get my blog posts to go viral or at least increase the number of visitors to them. I use social sharing platforms such as Facebook, Twitter, and even Pinterest at times. I also add comments to other’s posts and at times refer back to my own site and post that is related if appropriate. Keep experimenting and see what works, and never stop, because what works today may not work tomorrow!
Viral blogging is something I am shooting for always. Your blog post on this subject has given me some good ideas and tips and I will definitely use them going forward. IN today’s marketplace, do you think there is less emphasis on blogging in general? I have noticed many marketers are focusing more on mobile marketing tactics, along with using interactive video, i.e. Blab, Periscope, and Facebook Live, etc.
Hi Sita,
I am glad the article will be helpful to you, that is what I was shooting for!If I have helped just one person grow their online marketing business so they can make money online, my mission has been accomplished hehe…
In regards to your question, I think you are on to something. As the attention span of readers and viewers narrows ever more, and the means of interactive communication grow, fewer people have or take the time to look at an in-depth article or post.
This can and should be taken into consideration when you create your posts that you want to go viral. It may be easier to use other means such as a GIF, a short video, etc. to get that viral effect.
Good luck and I wish you much success (as in making a lot of money) as you move forward with your online marketing business!
Cheers!
Dave
I want to start trying for viral posts and blogs. This post was helpful to get me started, I will come back to ask questions if I have them. I hope you can offer some good advice!
Hi Gykcren, Most certainly I will attempt to answer any further questions you may have! Thanks for stopping by and I wish you all the luck in the world. Share the link with us all here when you get started! Cheers! Dave
Hi Dave,
While looking at your latest tutorials on video sales letters, I was persusing your site and came across this article. This post has a lot of good information on how to get blog posts go viral, and almost is overwhelming!
Can you provide a three paragraph syopsis almost like a checklist of things to do and watch for when trying to get a blog post to go viral?
That would be MOST helpful to me, as I am interested in free traffic (who isn’t) and if I am writing blog posts anyway, why not tap into the viral affect and get a two-fer hehe….
Thanks in advance, and you know I love your site – it offers so much information and seems to have more content every time I stop in!
Regards,
Rea
Hi Rea,
Yes, I can do that…I will update this post and add that in…Would a video also help? I can keep that down to a 5 minute or less length and it will provide yet another way to show what I am talking about regarding viral blogging. This does work by the way, I have seen some real success stories in my time doing internet marketing.
Thanks for your feedback and compliments by the way, I enjoy your input on the page, you always add to the conversation and understanding for us all!
Cheers!
Dave