INTRODUCTION
Table of Contents
Here we are, on day ten of our lighter-side posts already! It seems like I just started with these, and I am having some fun…The popular related YouTube videos have been fun to review and select…
Plus I am finding it easier to come up with short lessons we can all learn from using them for these posts. They do not take long to go through and offer a lot of sage teaching opportunities for online marketers!
Today I want to briefly cover the subject of communication…We have to be able to get our message clearly and effectively out to our website visitors, to our prospects, and to our subscribers.
Our business counts on this skill…Being able to communicate clearly and effectively is a must!
Yes, I see it every day that communication and messages get crossed up…What we thought we were getting across to people is totally different from what they hear, read, or see from their end.
When this happens it costs, time, money, and effort…Since most of us are doing this online marketing on a shoe-string budget, it is likely that we can ill-afford to waste any of these things in our workday…
Bottom line is that if there is no congruence in your communication, or if it is not clear to the receivers what it is that you are intending to communicate, you will be losing sales, opportunities , and profits.
Let’s have a look…
WHY WE WORRY ABOUT COMMUNICATION
As I mentioned in the introduction, really it is important to make sure that what you think you are saying is what others are hearing. This is not only important for your professional life, but also in every aspect of your life…
Think about personal relationships…Wife or husband, girlfriend or boyfriend, children, neighbors, work colleagues, the list can go on and on…If the messages you send are garbled or easily misunderstood, havoc can reign!
Professionally, it is no different. If you cannot write content, or create effective videos, or prepare copy that sells for your sales pages, you very likely will have little success with online marketing…
This is just fact…
Before we dig deeper, let’s have a look at the lighter side of this point…Good examples of this can be found in a viral video from YouTube that has over 66 million views over the past few years…
Perfectly good examples of the results of miscommunication are found in this viral video from YouTube that has over 66 million views over the past few years…
Take a couple of minutes to enjoy this…
[videoframes src=”” skin=”35″ controls=”1″ headline_text=”They said WHAT????? ” headline_color=”#000000″ headline_size=”22″]
Now, of course, this is just a short tongue in cheek cut-up of some NFL video film that has been doctored…But in real life, this happens…
What was said is not what we heard. What was intended, was not communicated clearly. As I mentioned, this can have major and adverse repercussions (a bad thing) in many areas of our life!
Really the lesson for us is to look at ways to communicate more clearly and effectively as online marketers. As we go through them, it makes sense to evaluate what you are doing now…
If some changes are in order based on these few tips, decide on what, how, and when you will make the changes…Then get busy and make them!
Here are some suggested areas to review in your professional life. I will stick to that side of communication today, as this website is chiefly covering the professional tools, tips, and etc. you need to have success making money online with your own business…
STEPS TO CLEAR & EFFECTIVE COMMUNICATION
Here are some areas that bear review on your side when it comes to your online marketing business.
I suggest reading through each category below and then do an assessment of your own current condition or “the state of affairs” meaning where are you now when it comes to each of the areas…
(1) Business Communication.
This general area includes all the various interactions that you may have while conducting business. It could be employees, virtual assistants, fellow marketers, or your prospects.
Areas of Concern:
(a) Getting your content communicated quickly and clearly…
(b) Influencing people within and outside the business to take actions you need them to take…
(c) Ensuring an effective two-way communication system is established and working…
(d) Having a quality control program in place to make sure all communication systems are functioning…
Possible Solutions:
(1) Do an assessment of your business communications in place right now.
(2) Make sure that you have checks and balances in place to minimize lapses.
(3) Check that your training and guidance documentation is current and in accordance with your business intent (congruency).
(2) Content Communication.
This is such a big area that drills down from the general communication skills that we must practice as online marketers that it bears having its own special category. This can include posts such as this, videos we create, sales pages and landing pages, websites, etc.
Areas Of Concern:
(a) Written content such as blogs, reports, emails, are clearly written and congruent with the overall intent of the business…
(b) Visual content is succinct and clearly states and shows the same congruent message, and clearly defines what is being offered/explained/expanded on, etc.
(c) For audible or audio/visual situations such as conferences, webinars, video training, making sure the message is congruent and clear…
(d) Making sure that sales pages and funnels match what the offers are, that the message communicated matches what is being offered, and done so effectively and clearly…
Possible Solutions…
(1) Establish guidelines for all content that is shared with the public.
(2) Create some checks for each type of media that your business uses that must be used prior to any content being released.
(3) Provide regular and free training on the media types the business handles to employees. if it is just you, take ongoing educational courses to stay current in what is working today…
(3) Social Media Communication.
Because this has grown exponentially over the past years, this also is an area that deserves special mention and expansion on the skills we need to communicate clearly.
Areas of Concern:
(a) Clear message to viewers or followers of who the business is, what they do, what they offer, and who to talk to…The platform page designs should send one message across all platforms…
(b) A planned schedule of content posts that are congruent with the overall intent of your online marketing business…This may include paid or unpaid content…
(c) An active reputation management program so that your business can clearly, effectively, and quickly respond to any adverse incidents that will harm your online marketing business.
(d) Communications must present one single “face” to site visitors or followers. Congruent messages across multi-platforms help minimize unplanned “accidents.”
Possible Solutions…
(1) Assign employees to a platform and have each assignee meet regularly with other platform managers. If it is just you or a few employees, regularly meet to discuss future plans and campaigns etc.
(2) Have a check and balance system in place for all platforms, in that someone not actually managing the platform will be offering advice and providing guidance.
(3) Plan well ahead of time for all the platforms and the organic and paid campaigns each will run, make sure that they do not conflict and that they are congruent with the overall intent of the business.
Okay, moving on, I have something more for you…
The items mentioned are not all inclusive of course, nor do they offer the ONLY solutions or options you have by any means. They will, however, get you started on the process of reviewing your current state of the business you are involved in…
To help you more, I have added some additional training that you can secure for yourself right from this website…No fancy sales funnel, no page after page of upsells, none of that.
See what I mean directly below…
ADDITIONAL TRAINING FOR CLEAR & EFFECTIVE COMMUNICATION
I have added some tools for you that will help you in all three areas today. This is a package of training materials that is not expensive, but the information inside is priceless. can help you possibly add thousands to your bottom line!
Using these materials, you can further assess, in more detail, your online business processes, and taking action to make any adjustments that can help you possibly add thousands to your bottom line!
Therefore you are getting many times the value for what you pay, a good thing in my eyes and I am sure in yours too!
Training # 1 – Effective Business Communications
This book will cover business communications and all the things you need to be concerned with as a business owner. It goes through the basics and drills down to provide you guidance that you can implement into your business. This is a very good reference book that you will use frequently as you grow your business…
NORMAL COST: $19.95
NOTE: This training is included in the package price of $29.95 for all three training courses…
Next, we have…
and…
and…
and…
Training # 2 – Content Training Package
You will need to have lots of content published that prospects will look at prior to making a decision to either subscribe or buy from you.
I have included four different training content items that you can use for…
(1) Content such as blog posts, social posts, ads, video sales letters and videos, and preparing ads for use with PPC (pay per click) sites such as Bing, Facebook, YouTube, etc.
(2) Power Phrases That Have Proven To Get Results…These can be used throughout your marketing program…
(3) A complete content and upgrades course on creating effective sales funnels from start to finish. This upgraded package also has audio and video components that some people will find more conducive to learning from. This is a $97 USD course!
(4) An ads textbook on how to properly get started and add content that will convert when your target audience sees them. This training not only covers copywriting involved but also touches on designing the graphics that support the text you create…
NORMAL COST FOR THESE ITEMS: (1) $19.95 + (2) $19.95 + (3) $ 97.00 + (4) $ 19.95 = $ 156.85 TOTAL
NOTE: This training is included in the package price of $29.95 for all the training courses…
and lastly we have the following training…
Training # 3 – Social Media Content Training
These tips will help you decide on the content to create and publish to your social platforms such as Facebook, Twitter, LinkedIn, etc. These are real time-savers and ideas that will help you create content that will work for the ideas that are presented…
NORMAL COST: $19.95
NOTE: This training is included in the package price of $29.95 for all the training courses…
My Package Price…
The cost for all three of these books and other training materials is $29.95 today. I normally could charge much more if sold individually, but I am more interested in getting a complete package of material out to you at an extremely reasonable cost.
This means that you can have access and use it all without it breaking the bank! That money you save over other more expensive materials you can instead put into your business ads, adding more people, etc.
Here is what I have:
(1) Click below to buy the training package of all the books, reports, audio, and videos, as described above, for the low cost of $29.95 to you.
(2) After your payment has been processed you will be immediately directed to the download page for all the materials…
(3) Remember that if you are not communicating as clearly & effectively as you can, you are costing yourself in a number of ways in regards to lost business and profits….
(4) Invest a little in yourself and your business today, and I am quite sure that you will not regret it in the least.
(5) If you have ever suffered because of garbled communications, you need this training that will get you started down that path to success!
NOTE: If you have ANY problems with the purchase or delivery, please drop a line to us at support@davesweney.com. Alternatively, you can leave a message right here in the comment section, I check the site regularly! Thanks!
CONCLUSION
Today in our lighter side post (Day Ten) we looked at communication. This is a key skill that we have to possess in order that our business prospects understand what it is that we are offering.
If you are not clearly and effectively getting your message across to them, you are losing sales and likely subscribers too. This can lead to stress, frustration, and a loss of motivation.
After looking at the areas where clear and effective communication is important in your online marketing business, we then offered some advice on what to look for and steps to take to improve in each area.
I hope that today’s lighter-side post has stirred the creative juices in you and motivated you to take action now to review the state of your communications in all areas of your business!
Take the lesson for the day and run with it, just as our two action figures are doing above! Hope you enjoyed today’s lighter side post!
Have a great day, best of luck, and happy selling! We’ll be back tomorrow with another lighter-side article, please stop by…
FINAL POINT(S)
This is a standard add-on section of most of my posts where I implore you to take just a small portion of your time to take the following easy to do actions…
Have a quick look through these points, please…
(1) Rate the post. I have a star rating element at the top of the page right under the title to the left side. Let me know what you thought through giving me a rating (“5-star” being the best), it will help me get better at my trade, and it helps prospective readers too!
(2) Share the post. If my post today on clear and effective communication was helpful to you, please share it with your friends so it will hep them too…I have social sharing buttons near the top-right side of this page for this…
(3) Comment. Lastly, please take just a couple more moments to add your own thoughts below in the comment section. We all learn when we share and discuss…I do look at and answer comments all the time…
Thanks in advance…
Cheers!
ABOUT DAVE:
Dave has been involved in sales for 20 years with offline products and has been fortunate to have traveled the world while realizing up to $4 million USD a month in gross sales of products he promoted.
He has brought that experience to the online world and this is one of his online ventures. This site is intended to present ideas, products, tools, tips and more that will help all those seeking to make money online have success.
Subjects covered are diverse, but in totem, you can learn a lot about the things that you will need to have success with online business right here. This includes things to do and things NOT to do!
Enjoy!