5 MORE ESSENTIAL MEMBERSHIP SITE SALES LETTER ELEMENTS (OF 10) – PART TWO

On By david-sweney

INTRODUCTION Two days ago I posted a tutorial on creating effective video sales letters. I started to add the entire tutorial on one post but soon realized that to cover the subject adequately I needed to split the content into two posts. This is the second of the two posts. The first covered the following elements of video sales letters: Your Headline The Openings…or Beginnings… Convey Authority, Credibility, and Honesty Include Benefits to Inspire Prospects to Aspire Educate with the Features In that post, I expanded on each of the areas and explained how they fit into the process of creating your […]