INTRODUCTION This subject is one that may seem self-evident these days, once in a while it is worth it to look what is behind the “givens” in online marketing and see why such statements are made and accepted. Today is where I do just that. We all have heard that mobile marketing has changed the way we do business and how we must plan for business when it comes to online marketing. We will drill down briefly and see what is actually happening now in the mobile world and how it impacts our programs from top to bottom. At the […]