INTRODUCTION I published part one of this three part series [here] if you care to review that post prior to going through this training, but it is not absolutely necessary to start. My reasoning for putting this series together was that in all my own searches for information on the subject of email marketing, I really could find no “one-stop-shop” source that explained the entire process of email marketing. It was all in bits and pieces. This series will tie all the things required to have an effective email marketing program. So to recap, the first part was an introduction and the […]
Effective Email Marketing or “The Art Of The Offer”
INTRODUCTION I have read so much recently about email lists used for internet marketing, and there seems to be a new post somewhere every day on how it is “dead” or no longer relevant. Based on a lot of offline sales activities and experience over the years, I am sure that this kind of talk is malarkey, intended more to get a reader to pull up and read the post of the writer, as opposed to any serious belief that email marketing is dead… From my personal experiences I have seen it is just the opposite… I think email marketing […]