EMAIL MARKETING PART 2 – “THE ART OF THE OFFER”

INTRODUCTION I published part one of this three part series [here] if you care to review that post prior to going through this training, but it is not absolutely necessary to start. My reasoning for putting this series together was that in all my own searches for information on the subject of email marketing, I really could find no “one-stop-shop” source that explained the entire process of email marketing. It was all in bits and pieces. This series will tie all the things required to have an effective email marketing program. So to recap, the first part was an introduction and the […]