Effective Email Marketing or “The Art Of The Offer”

INTRODUCTION I have read so much recently about email lists used for internet marketing, and there seems to be a new post somewhere every day on how it is “dead” or no longer relevant. Based on a lot of offline sales activities and experience over the years, I am sure that this kind of talk is malarkey, intended more  to get a reader to pull up and read the post of the writer, as opposed to any serious belief that email marketing is dead… From my personal experiences I have seen it is just the opposite… I think email marketing […]