INTRODUCTION
Table of Contents
I have been involved with online marketing for more than a few days now, and one thing that I have heard since day one of my online marketing effort is to build a list of subscribers and use emails to market to them,’
I have also heard people talking about how emails is so yesterday and how there are many other more effective ways to promote your products and services such as webinars, social media, and the like…
It is true that over time, you get on so many lists that you cannot possibly keep up with them all. Your inbox is inundated with offers, promotions, and get rich now emails.
Which ones do you open? Which ones sit there, unopened and eventually discarded?
Personally, I have to be captured by the headline first, the sender second, and then if they get through these gates, I will open the mail and see what is being offered.
I believe that a lot of people are doing the same thing…They are filtering out the emails that are of no interest, and in some cases unsubscribing to sender’s lists because a lot of what you receive is just garbage.
If that is the case, why attempt email marketing at all? Quite simply, it is still the most effective way to get your list members to take action. There is an art to creating your emails, however. That is where this short tutorial and offer come into play…
In reality, most of us are not writers by nature. Yes, we do some writing, but often it is a chore and difficult to know what to say and how to say it, and even where we should say things to convince people that what you are selling is worth their time and money…
There is hope. You can learn the Art of Copywriting and learn to create, among other things, an effective email or series of emails. It will require some work on your part, of course…
It also is good to have some guidance as you learn this skill, and this is where my tutorial comes in and the accompanying training that you can secure for your use today…
In this SHORT tutorial, I am going to provide you some of my favorite tips (15 of them) to enable you to write more effective email content that will raise your conversions…
Plus, for simply subscribing to my website, I am also adding a short report that provides more guidance…
If you want to learn even more I have two additional training series (one is eBook based and one is video based) that you can purchase.
Each will provide many more ideas and tricks of the trade to help you improve the quality of your emails.
Altogether, from the tips in this tutorial and the offered training, you will have a very good thorough picture of how you can improve your writing and conversions…
Let’s get started!
MY TOP 15 TIPS AND MORE FOR WRITING GREAT EMAILS
Remember that bad copy in emails can create a lot of problems for you. You will get questions asking for clarification, your subscribers will be frustrated and maybe angry, indeed you risk lose such subscribers, and most certainly you will lose sales…
That is why I am starting out with some basic tips that cover the overall picture of writing effective emails, and then you will have the chance to secure more useful training and tips, as follows…
1) A free report for subscribing to my website mailing list with 10 more useful tips and additional guidance, and…
(2) A useful ebook and materials that drill down into email marketing, going step by step to show you exactly what to do to get the most effective copy possible written into your emails, and lastly…
(3) A video and audio series in addition to a book on writing successful emails. This option some will want to take action on and purchase because they offer yet more ways to learn how to do the business…
In the tutorial (first portion of this post) I will cover the tips and two other important considerations when you write emails, and then thereafter you can see what I have assembled for additional related and useful training…
First, let’s discuss the 15 tips I have for you…
My Top 15 Tips…
These are tips for those readers that are currently using emails and marketing campaigns. Keep the tips handy especially if you are just starting out…You will understand why as you get going – they will help you create and fine tune your mails for maximum effectiveness…
Tip # 1 – Keep It Short
Keep the emails on point. Use short sentences and small sized paragraphs.
Tip # 2 – Use Effective Headlines
Do not use a generic title such as “Our Response from the Marketing Team,” rather make it catchy so it draws the attention of the recipient. Remember they are looking at hundreds of emails a day…But also be careful that it doesn’t look like spa
But on the other hand be careful that your title doesn’t look like spam. The email providers today are pretty picky about emails and will place your mail in spam in a heartbeat…
Tip # 3 – Focus On One Point
Nothing is more confusing for me than when I get an email and it runs on from subject to subject that are totally unrelated. It is one thing to drill down and expand on a subject, and another to talk about 10 things…A subject – good, many subjects, not good…
Tip # 4 – Focus On Them Not You
Remember that recipients of your email are opening up what you have sent because are sending something of value to THEM. They are not really interested in you per se…Keep ity that way in general when you write the content…
Tip # 5 – Vocabulary To Use
To make sure that everyone can understand your points and call to action, keep the language very simple. Try to write for a third or fourth-grade level audience. You don’t know the education level or the English proficiency of the recipients.
Tip # 6 – Be Open & Honest
If you make an error in what you send, resend with a correction and explain openly and clearly what happened. State in your mail also what you are doing to correct the situation.
Tip # 7 – Answer The Question
If you have a query, do not provide a partial answer. This frustrates the sender of the request for help and results in additional emails having to be sent back and forth. It also makes you look inept.
Tip # 8 – Let Them Know When You Will Communicate
Be sure to let the recipients know the schedule they can expect in regards to the nest emails you will send. This can help build anticipation and better open rates.
Tip # 9 – Get To The Point – Quickly
Concise and to the point emails work best. That’s it, a quick tip that will help you loads when it comes to open rates, dropping the number of subscribers who unsubscribe from your list, etc.
Tip # 10 -Answering Questions About A Website, Tool, or Product
When you send a response to a question and the answer is somewhere on a page on your website or tool, give them EXACT directions on where to go to get the answer.
Tip # 11 – Present Benefits
Make sure that you add in the benefits to the recipient…They want to know what you are offering will do for them, what problem it will solve, how it can make their lives easier…
Tip # 12 – Look At The Formatting
Formatting matters, really…Keep the mail neat looking, break the paragraphs into a small digestible and related few sentences… Remember you are writing to the masses, and you want everyone to understand what you are saying…
Tip # 13 – Review Prior to Posting
Make sure that you make some time and look through the emails or series of emails that you will use in a campaign. Check them for all the points mentioned here, and maybe have someone else look at them too if possible….Fix whatever needs fixing…
Tip # 14 – Provide Clarity
The emails should not only be short and concise, they also need to be very clear in what they say and ask. If you can get your point across in a few words written in an active voice and also simple manner, it will be clear to recipients what it is you are saying…
Tip # 15 – Review AGAIN Prior to Posting
It actually makes sense to leave a project where you are writing a series of emails alone after you think you are done. Go have a cup of coffee, take a break, do something else…THEN take one more look at what you have created…Make any final adjustments, THEN add them to your autoresponder….
Second…Remember To “Set The Tone” In Your Emails
Emails can be a little more casual than a business letter. In fact, they need to be…The tone you use in your choice of words and how you put them together can have a huge impact on the success you have…
Email messages that are too formal look just silly…Yet, remember that there is a very fine line between being too relaxed and too stiff. You need to find a balance that you are comfortable with…
To a degree, depending on what kind of offer it is, along with the seller will determine the formality necessary. For example, a bank or a law firm likely will use a more formal tone than an affiliate marketer promoting a product or tool.
Put yourself in the mind of the recipient. What would they be expecting from you? You have to know your audience and appeal to them on the level they understand and will react to.
If you are responding to an email, this is a bit easier, because you can emulate the tone of the sender. You can simply match their tone.
I always recommend seeking and using a tone that is professional, yet somewhat conversational. An easy way to help achieve this is ny using contractions (i.e. we’ll, he’s, they’re, etc.).
Remember that it is okay to use pronouns as you create your emails. As with a conversation, use words such as “I, we, you.” For example, “Research has determined…” sounds very impersonal and stiff. Try “My research suggests. . .”
Do not overuse the pronoun “I.” If there is too much in your emails it can be perceived as egotistical. First you don’t want to appear pompous, and second, you want the focus to be on them, not you…Be sure to check your emails prior to adding them to your autoresponders and campaigns…
Be sure to check your emails prior to adding them to your autoresponders and campaigns…
Always remember that your e-mails need focus on the subscriber and potential customer, not you. Refer to them as “YOU” and share with them how your email content can benefit THEM. What’s in it for you does not matter to the reader.
Lastly…Work To Establish and Build Trust
There are the multitudes that have developed barriers and added protection to keep their email accounts spam-free…This is possibly the majority of email users out there today…
Then there are those like me who have signed up to numerous lists so they can receive emails that promote the huge amount of products, tools, and services.
They do this because knowing more about what the market is offering can be beneficial for them in a number of ways. They are kept in the loop with what is going on in their niche, plus they get to see some good copy!
Of course, businesses like these kinds of customers…Then the task is to build trust. When you have built this up with your customers, they reward you with loyalty, and purchases.
Remember that the faster you find ways to build your opt-in list, the faster word will spread about you and your site(s). Not only that, you will start getting more traffic to your website, altogether meaning more profits for you.
The foundation to all of that happening is trust. It is based in large part on your expertise. People want to rely on other people who know what they are talking about.
So get smart about whatever niche you are in. That will be reflected in your emails, on your page, and in your offers. People will know that you speak with authority because you show them…
Provide them with helpful hints and guidelines that pertain to what you are selling. Talk and show them how to do something that is niche related using an explainer video.
Do not try to BS your customers. They will see through this very quickly and you will lose them. Not only that, your reputation suffers. Work to get only satisfied customers…
Offer a guarantee or a money back timeframe when they buy from you…Provide them an escape hatch. Show them that you are not there to trap them. They will appreciate this…
Keep a clean list – make sure that recipients of your emails can see clearly how to unsubscribe. If they do not want to receive your emails they are wasting your time and theirs, so show them how they can. Normally include this at the bottom of your email.
So there you have it…My 15 tips, and additional information where I expand on the tips. These are all things that will help you as you start your email campaigns…
But what if you are just starting out and really want to get some more in-depth drill down training on email creation and deployment using campaigns, autoresponders, etc.?
Well, I have something here today that will help you too! Please read on…
ADDITIONAL TRAINING
I have assembled some additional training resources for you that will help you more quickly get to the level of competence that you seek…Each has a slightly different focus than the other, and all will be useful for your resource library…
First. we have…
A Free Report – Top 10 Tips for Writing Effective Email Content
This is a brief report that adds an additional 10 tips that you can read about and some additional advice when it comes to planning your email campaigns and creating the content or the emails that are a part of the campaigns…
This re[ort touches on different aspects of email from those I have mentioned above in the tutorial and all I ask to download this is for you to provide your name and email. This way I can immediately send you the report, and send you further helpful content in the future…
The download link for this is right here (click on the orange button to complete the opt-in form):
NOTE: Once you confirm that you have subscribed by checking your email and responding to the email we send you (we use this double opt-in method to make sure that you want to subscribe), you will then immediately receive a second email with the download link…
But wait…You can also get this report and the training below all in one fell swoop by buying any of the offered training packages I have here for you today…
When you purchase any of the three or the bundled package of the three sets of training, you automatically will get this report on the bonus download page…
So have a look, THEN go for the free report…
Here are the following 3 training packages I have assembled for you…
Additional Training # 1 – Email Copy That Sells
The information I have included in the tutorial comes from my own experience and this excellent straightforward training package that I have assembled for you today.
Within this package you get a detailed eBook that goes into a lot more depth than what I have, and also includes three bonuses that will further help your email marketing skills.
As with the other offers you will see here today, it is a standalone package. If you bought the entire bundle you will have more perspectives and ideas of course, but this offer stands on its own.
In detail, here is what you get:
You get course eBook that explains in detail how and what to incorporate into your writing as you create your emails. This is very helpful, because the key is to have a slant as you write, and the words should support that…
Main Package – A Complete eBook
There is a total of 81 pages in this chock full of ideas resource, with direct tips and ideas that have worked for the author. Some of these tactics you may know of, some not…
Your Bonuses
There are three total bonuses that will each drill down even more into particular subjects. These cover important elements of email creation and will push you forward…
Bonus # 1 – Instant Winning Headlines
This will show you how to gain access to strong and effective headlines quickly for your email creations. A handy guide that will save you time and make your open rates increase drastically…
Bonus # 2 – 300 Power Words and Phrases
This is a handy bonus that you can add to your swipe file for use anytime you need it. There are 300 power and action words that can entice people to take the action you want them to…Always good to have in your library of resources!
Bonus # 3 – The 5 Minute Sales Copy Formula
This is a way to quickly get started in creating your emails. If you have no idea on how to get started, you have a handy template in this bonus to guide you along.
Over time it is likely that you will add, take away, or otherwise amend this formula, but it is ALWAYS helpful to have a place to start from. There is no need to reinvent the wheel, use this proven formula!
Who can use this training?
Just about anyone that is working online or in situations where they have to send out emails on a regular basis to a list of people…Here are some ideas to get you started…
If you are an online marketer selling any product or service, you can be more effective at writing emails following this training…
If you are an affiliate marketer who is promoting a product or service, you will be able to use stronger more compelling emails in your campaigns…
If you are a blogger and want to increase your viewers and subscribers, you will learn to write more convincing emails that achieve this…
If you want to increase your credibility, branding, and trust with your lists, this training and tips will help you do so…
If you need to increase the power of the words that you are using and the picture that you are creating when you write your emails, this package will help you…
Cost: $ 19.95 (one-time)
OK, this is not all…I realize that many people hesitate to jump into a paid training where they are going to have to do a lot of reading. This is why I also want to offer you a video and audio option learning about email creation.
Please read on…
Additional Training # 2 – Email “How To” Video Package
This is a wonderful package of training that not only has valuable information in the eBook that you will get, and also visual and audio means to soak up the many tips and tools you will hear and see.
It complements the training above and when combined with the tutorial from me here today, the free report I am offering, and the training above will give you a complete picture of just how you can get your email efforts in campaigns, list building, and newsletters etc. started asap.
Here is what you get:
EBook – Email How To Course
This book covers from yet another perspective how to create effective emails. It will offer you points to consider that the other packages do not cover.
Audio – Email How To Course
This module of the training package includes MP3 files that you can play anywhere using any device that has capabilities of payback of such files (i.e. iPod, smartphone,etc.). The same material is included that you get in the book and videos…
Video – Email How To Course
This provides the entire course material in a video format that you can access at any time and also by subject. This will help you get to the exact information you are looking for. Also having the video format means that you have yet another option to learn the training provided…
Bonus Report
This offers a quick set of points that you can use almost daily in your email creation efforts. Yet more advice that you can add to the library of training you are getting…
Who can use this training?
The same people that could use the training above will be able to get a lot out of this training package. By offering different approaches to the subject, it does several things for you:
You get to read and hear about different ideas to the same problem of how to write effective emails that get opened and convert!
You may be able to relate to one form of training better than with another. You notice that this package adds in audio and video. These training formats can augment the other training materials…
Cost: $ 19.95 (one-time)
There is one more training offer that complements the others and adds yet MORE tips for you…Please read on…
Additional Training # 3 -Email Marketing Magician
This is yet another perspective of email creation and marketing. I like the bigger picture approach that this training offers, in that once you start getting good at creating the emails to have the message you want, this training shows you how to implement them.
Here are some of the contents of this training book…
This book offers some of the finer points of email and marketing using emails. It covers three main areas as follows:
(1) Adding prospects in a proper manner.
(2) Systems to use for email marketing.
(3) How to use your email lists properly and effectively.
The three areas drill down on things to consider, things to avoid, and more tips providing you new perspectives for using emails to increase conversions and profits…Lots of valuable information is contained in this training book. An excellent read…
Cost: $ 9.95 (one-time)
Who can use these 3 additional training packages offered?
These packages will add to your library of resources that you need and want to have handy and available to you from your computer, and have it there when you need it.
Personally, I have quite a large folder of such materials, and also have a large folder of what some people term a “swipe file.” This simply denotes a collection of what I consider effective and powerful phrases, emails, headlines, etc. that I can use for ideas…
The more that you get educated and practice using creating emails, massaging them to fit your campaigns, and seeing the open and conversions skyrocket, the more you realize how important this aspect of online marketing is.
BOTTOM LINE:
You Now Have Options…
(1) Sign up to my website for the free report, you can…
(2) Get that report by buying one or more of the offered training packages, or you can…
(3) Save money and get all the packages in a sales bundle.
The important thing is to get started today!
Notes…
You can purchase these packages individually or if you want to save money I am offering the three for a bundle price…Your total if you bought them individually, is almost $50 USD…
Today you can get them all at almost a 40% discount if you buy them in a bundle…For $29.95 USD you will have access to a virtual library of information that you can refer to again and again…
After purchase, these are yours to download on your computer and use as you like, but note there are no resell rights etc. They are for personal use only…
Here is the link to get all three:
Training Bundle Priced At $29.95 USD
One More Note: You will be taken to a sales page where with one click you will be able to pay for the package and immediately you will be referred to the download link for your purchase and bonuses through an email…
CONCLUSION
Emails can be a tricky way to market when you first start, and even as a seasoned marketer there are “ins and outs” that you may not be aware of.
Once you have a subscriber it is the beginning…You are starting from zero. The next steps are to gain and build trust and confidence with those people.
So focus on each person that has subscribed and share content that will help them as opposed to only focusing on yourself. Your text should reflect this as you write and the message should be congruent with what you are selling.
Today we covered a LOT of information on how to get in the right frame of mind to do just that, and with the additional training, you have the opportunity to secure, you will have a complete package that will point you in the right direction and show you a path…
Please remember to analyze your results, see how they improve over time, and also study what others may be doing in your niche, especially the ones that are doing well.
Adapt their methods to your own, and constantly work towards improving the content and the relationship that you have with those on your list. In turn, you will reap massive benefits.
Now it is time to take action, purchase the training, study it, implement it, and improve your conversion rates and profits!
FINAL POINT
Please take a few moments and rate the tutorial and content from this post. I would appreciate it and I am sure other readers will as well. …
The more stars you give (up to 5) denotes means the more you think of the post…The rating tool you will find right beneath the title of the post at the beginning of the post…
Next, I ask that you share this post if you think others could use the information…I do have buttons here for you to do this and it will take but a moment, and…
Finally, consider taking a few moments of your valuable time to add a comment below about email creation…Add in your thoughts and some of your experiences, i.e. how you use emails, tips you may have, things to watch for, etc.…
I am asking these tasks of you because I want us to help each other, and taking the few moments to take action on each request will do just that. We all grow together. Thanks in advance for your cooperation!
Remember, we all grow together. Thanks in advance for your cooperation!
Cheers!
ABOUT DAVE:
Dave has been involved in sales for 20 years with offline products and has been fortunate to have traveled the world while realizing up to $4 million USD a month in gross sales of products he promoted.
He has brought that experience to the online world and this is one of his online ventures. This site is intended to present ideas, products, tools, tips and more that will help all those seeking to make money online have success.
Subjects covered are diverse, but in totem, you can learn a lot about the things that you will need to have success with online business right here. This includes things to do and things NOT to do!
Enjoy!