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INTRODUCTION

I am sure many of you have heard this term ‘lead magnets’ thrown around here or there as you peruse the internet. It could be that you have received an email on the subject or maybe many emails. When I first started I know I did. I had NO idea what they were talking about…

I know now. Many may still not have a clear picture however, so today I want to post a very brief blog on the subject and talk about how it ties into the 4 part series I just completed on creating and using sales funnels.

The first day of of that sales funnel training can be found here:

===> https://my.wealthyaffiliate.com/davidsweney/blog/c…

Follow on days (and posts) of that training have links posted at the end of each days training….It is a longer training, but worth your time….

The overall strategy I have with the above training is that you can start grasping better how the different elements of online marketing work together, and how you as an affiliate marketer can use the parts…Such is the intent of today’s post…

Certainly a foundation is the web site and the information you provide on that site for the people you attract, either organically through good SEO or otherwise, but to make money you have to also do more…

A ‘lead magnet system’ is something that can help you do that. It is a planned series of events you want your potential subscriber to follow through with…If done correctly, you will make customers out of visitors, you will build a relationship, and you will make conversions…

DEFINITION OF LEAD MAGNETS

This is a giveaway that a potential subscriber will be eager to provide his or her name and email for, in exchange for receiving that item from you. The name is a bit fancy, but essentially that is what we are talking about.

There is much thought however that goes into creating the product and also how your offer is presented to the potential subsciber…There are literally thousands of others doing the same as you…Giving away something to get that lead…You have to do more…

This is where the fun begins…If your giveaway isn’t converting into leads, and your leads are not converting into sales, it may be time to take a look at what you have in place and why it may not be effective…Then once you have reasons its not working, fix these…

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10 REASONS YOUR LEAD MAGNETS MAY NOT BE EFFECTIVE

Remember, competition is fierce for business, and what once was selling like hotcakes nowadays isn’t worth giving away! Things are changing at an ever faster pace today, and if you do not stay current, you risk becoming irrelevant.

So what are your niche members looking for now, what would such members of that niche be willing to spend money for (that you will give them for free), and why would they take your offer you over other folks giving away similar items?

If you have a simple sales funnel in place (i.e. a blog, a giveaway, an opt-in or squeeze page, a thank you page with download page/site for that giveaway – for more information check out my training found here: ===> SALES FUNNEL TRAINING <===) and it is NOT working, here are 10 considerations to check out…

Let’s begin the countdown from 10 and work our way down…We are calling this: “Dave’s Top Ten Things to Look Out for When Building a Lead Magnet System” just for grins and giggles…

CONCERN 1 – PAGE DESIGN AND CONTENT

(Drumroll Please…..)

(10) Outdated Squeeze Pages.

I have seen a number of outdated and amateur looking landing pages, looking like they were created years ago, and either they were copied without any change from some old PLR or just done by someone who does not know what they are doing. Potential subscribers will likely click away just from that kind if page, no matter how good your giveaway may be…

(9) Banner Blindness Syndrome.

I know that as a visitor to many sites daily, over a period of time, I just do not see the banners and bars and etc. that are on many pages, I have tuned them out, Much as you do on the apps that you use for your smartphone…You may not have a page that is eye-catching enough to get the viewer to take action! Don’t let this be you!

INDICATION: Regarding these first two points: If your opt-in and landing pages do not show people immediately that you, in fact, know what you’re talking about, and that your knowledge has made you successful, then you’re sunk!

RESULT: They will click away and be gone!

Moving on…There’s more…Let’s focus in even further…

dollar camera - Top 10 Things You Need To Know About Lead Magnets

(8) Poor Quality Products/Presentation.

If you have giveaway products that don’t literally knock the socks off of your list then it’s “Yo-Yo, Let’s click outta here and Go”…If it happens to be an email, it is to the spam box you will go! The same applies for other platforms you may market your giveaway on – wherever you are posting the offer, the reaction may be the same – no takers…

Review of a couple of tools to help you create great looking pages can be found here:

===> VIDEO CREATION/EDITING <===

===> LANDING PAGE CREATION <===

(7) Content.

You simply MUST make sure that you have timely and relevant topics, ones that have up-to-date and informative/helpful content! Include graphics, pictures, supporting videos, maybe infographics, and any related free tools as appropriate.

Here is some information on infographics that may help:

===> INFOGRAPHICS <===

For more on content and how to create/use content click here:

===> CONTENT MARKETING <===

(6) Details.

Do a spell check. If you are like me, you may have bad eyesight. Here I often do not use this easy tool, and it shows lol. For your giveaway, however, you do not want to have errors that will portray you as less of a professional than what you are…

(5) Review and Test Giveaway.

Lastly, in total, have a relook at what you are offering, to make sure it is worth paying for, except you are giving it away for free…Try to make it something they will not be able to find elsewhere…Use your imagination! Ask for some feedback from friends that will tell you the real deal so you can see that others feel the same…Miss this, and you may be missing the boat for success…

INDICATION: If you make changes as described above, because you are not getting expected results, then you can test those changes a couple of different ways to see how your modifcations work to attract leads…Then your outcome should be…

RESULT: You should start seeing more leads after all your work. As you find set ups of product, content to sell viewers, and page designs that are more effective, you will want to stick with the best and ditch the rest, They are wasting your time anyway, and more importantly that of your viewers…

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CONCERN 2 – OK YOU HAVE SOMETHING THAT WORKS, WHAT’S NEXT…

(4) Time and Place.

If your offer isn’t SEO and CUSTOMER-OPTIMIZED, then you run the risk of wasting the time and effort of driving traffic to a page that people look at, and wonder “WHAT THE HECK IS THIS?” This means that you have not set up the title correctly, the points of what your giveaway includes, the uniqueness of your product, solved their problem, etc. Don’t address the keywords that brought them there, nor explained what you have for them, wy it will solve their need, and you lose them….

(3) Answer Their Questions. 

It comes down to this: Offers that convert will answer the questions the viewer has, as to why they came to your page in the first place. Your title and content on the pages is your chance to show them that you understand their questions, you know what they are looking for…Many pages I see do not sufficiently cover this aspect…

(2) Solve Their Problem.

When you show that you understand the visitor’s problem by answering questions you know thay may have, you then should show them you can solve their problem. This solution is your giveaway. You fulfill the needs of your visitor because the research and psychology have been built-in throughput, to entice visitors to visit the landing page and then have them take action to sign up to get the giveaway…If you do NOT solve their problem or answer their concerns, again, you lose the potential subscriber…

gainingtraffic - Top 10 Things You Need To Know About Lead Magnets

OVERALL..Number One Consideration…

(MORE Drumroll, please…)

(1) AHA Moment.

With your complete efforts in the 9 areas above, you can create an irresistable “AHA” moment for your prospect. They will feel compelled to take action. No aha moment, no desired action on their part. The lack of that special action taking moment could be for any of the above reasons, your job is to dig down and find out what is not working and fix it!

There you have it, follow these steps and achieve success at drawing in leads as never before, and get ready to pick up the additional money you will be making from your efforts, and of course be ready to achieve even more..Result: More success!.

A SHORT ENCORE…

gift gold box - Top 10 Things You Need To Know About Lead Magnets

Just to add a couple of  ‘freebies’ to today’s post, I thought I would add in a couple of “gifts”…

BONUS 1: Beyond Lead Magnets – What’s Next

One additional point. If you have NOT planned for the follow through once you have managed to get subscribers to your lead list using the sales funnels and lead magnet system you created, you will fail…

By this I mean you must have mapped out an approach and prepared ahead of time for these new subscribers to detail out to them exactly via email who you are, what your intent is, how you will meet their needs, when they can expect to hear from you, ask them for feedback, and present additional valuable and useful information to them.

Once you do this over a series of contacts through emails, you will have a client that is ready to spend their hard earned dollars on what you recommend to them. That is what they mean about the money being in the list.

BONUS 2: Best Leads Are…

The best kind of lead list is one where the members are spending money. Many of the leads you gather through the lead magnet system may or may not buy as often as those top level leads, but over time you can likely make conversions with that list as well.

If, over time, you decide to create your own products within your niche, then have affiliates promote them for you, your lead list from that effort will give you leads that are actual buyers, ones that have shown their hand through buying your product.

I consider these to be premium leads, and they make up maybe one of 5 leads overall you will gather, per everything I have read and from my limited experiences to date…You use the same email marketing process that you will use from the lead magnet system, but these are more targeted leads in my opinion…

I love these leads! These are the ones you might consider going after more…meaning develop your own products!

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CONCLUSION

There you have it for today. Now you know more about a Lead Magnet and Lead Magnet Systems, how sales funnels tie into these, and you should be able to create a more effective magnet for your program.

This process does not have to be difficult, but some work on the back end will make the front end much more effective, and knowing the process will give you a better understanding of what you need to be doing for lead magnets to be an effective tool for your online marketing program…Good luck!

Cheers!

David Sweney Online Siganture - Top 10 Things You Need To Know About Lead Magnets

25 thoughts on “Top 10 Things You Need To Know About Lead Magnets

  1. This is a really interesting and comprehensive post. I Have been looking into Lead Magnets, but it has taken me a long time to work out what they actually are. It sounded so mystical, but you have made it much clearer. It sounds A LOT more simple.

    You have illustrated some really interesting points here too on how to set them up and what to think about. Some real foot for thought! Thank you!

    Do you have an example of what you consider to be a really GOOD lead magnet.

    1. Hi Ruth,

      I agree with you on the mystery aspect.of the term lead magnets. I have noticed there is an entire vocabulary in this online marketing world that you have to learn, but I guess this is similar to other specialty fields. I am glad that the post helps clarify what exactly a Lead Magnet is or can be…

      An example I would consider using is something an affiliate marketer could use iin their daily work for free. I have several things I use like a monthly offline marketing magazine offering latest hints and tips that business owners can use ( I offer it here, but it also is available on my video and marketing sites)…

      A couple of more examples I would consider useful are eBooks or video courses on social media platform usage…Example of a good lead magnet for affiliate might be how to use Facebook for building leads, ads, sales, etc.

      I would also consider giving away free courses on how to build a sales funnel to be a really good lead magnet. This is something like lead magnets, lots of mystery surrounding the process, but in the end it is not that difficult (but there are tricks to creating effective funnels)…

      Really appreciate you stopping by and taking the time to offer a comment and feedback.

      Cheers!

      Dave : )

  2. Hi Dave,

    Do you think it is important to tell the truth in your lead magnets and avoid scam tactics? I’m just thinking because whenever I hear the term “sales funnel” I can’t help but think of scams with lots of upsells. So I’m just wondering whether the best approach is to focus on providing real value to your visitors, rather than just saying whatever will get someone to sign up, and then them being disappointed once they have signed up. What do you think?

    1. Hello Marcus,

      In today’s world I think it is more important than ever to be truthful with everything you publish or create online, not just with your lead magnets. The shopper today is much more sophisticated than just 5 years ago. They have easy and fast access to other sites to compare what you are offering with, and will quickly see that you are throwing them a whiff ball…

      Sales funnel are a concept that has been around for ages. It may have had a different name in earlier days, but the concept has been in use since Abel and Cain days I think (OK that may be a BIT of an exxageration but it has been around!). In my early days of sales, we were always urged to get the customer too go for the basic package then offer the extras that round out and add value for the buyer.

      Think about car sales – the sales persons will try to add this or that to the car you buy, then addin other extras like a gurantee for paint or carpets or some kind of insurance, whatever. They do this because in s