INTRODUCTION I came across an interesting survey this week published by the Content Marketing Institute that I thought had a lot of useful information on the state of content marketing in the B2B realm. There were plenty of implications for the B2C content marketing segment as well. Below you will see some of the results I have put together in a simple infographic. These have a direct correlation with how the B2C bloggers should handle their planning, posting schedule, and measurements of their expenses (ROI) as they run their online marketing business. Here is my infographic: