INTRODUCTION
Table of Contents
Today we are going to take a brief look at copywriting. There are more posts I have made on this subject and I will provide some links below,…
This tutorial is intended to provide you a basic outline of what copywriting is, why you need to work on this competency, and then offer you some additional training that will help you get better at copywriting…
Let’s get started!
WHAT IS COPYWRITING?
Plainly and simply, copywriting as we online marketers use it commonly is the action of writing putting words, phrases, sentences, paragraphs, etc. together in a manner that will compel the reader to take the desired action that you include in the text…
There is MUCH more involved than that simple sentence above, however. You are appealing to the reader on various levels and reaching beyond the “what” and “how” of what it is you are talking about to reach the “why.”
By this, I mean that you are trying to tap into the emotions of a person reading your copy. They may not even realize the intent, but you will. You are appealing on a level that they have little control over…
But let’ drill down even more…
Here is the dictionary definition of copywriting:
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This comes from the Merriam-Webster dictionary, so it has to be legitimate (I checked with other dictionaries and NONE have the word listed!)!
So copywriting is not even a real word, although it has crept into almost daily use in many areas of our online marketing!
Here is an excerpt from a discussion board where a question on copywriting found on
Read the comments…Very interesting!
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No, “copywriting” is the act of writing “copy”. The “copy” of “copywriting” is not countable; if you call it “a copy”, that shifts the meaning of the word to “a reproduction”. The act of writing or otherwise producing a copy is generally “copying”, and the product of said activity is “a copy/reproduction/facsimile”. Copy here means “written text intended for reproduction.” It is frequently used for advertising or media text, but not only that. For example, the contents of a book can be called “copy”, and a person who edits a book for grammatical correctness (as opposed to content) is a copy editor (sometimes: copy-editor). A person who writes text that is used in journalism and advertising may be called a copywriter. It would be rare indeed for a book author to be called a copywriter, so it is correct to say that a copywriter is writing copy for media or advertisements. It is not, however, strictly speaking correct to say that “copy” only refers to that content. It is a common term in publishing for the text body of unpublished material that is being processed for publication. If you look at the edits and the discussion on that wiki article, you’ll find there isn’t consensus about how the word should be described or used and whether or not copywriting should be merged with Copy (written). There was a change to the article around April 2015 that significantly changed the meaning of the definition and I cannot find any references to support that change. Every other definition I can find for “copywriting” defines it as an action, not the product of the action. I believe that wiki article is wrong. Even wiktionary defines “copywriting” as the present participle of “copywrite” (that is to say: copywriting is the action of writing copy), itself listed as a backformation from copywriter (a word coined sometime around 1911 according to Merriam-Webster). None of the major dictionaries give “copywriting” its own entry, the ones that give example usages (e.g., Oxford) support my contention. A better definition of copywriting is given by a couple of copywriter guilds. American Writers & Artists, Inc says:
The Copywriters Freelance Collective says:
A body of written works can be called “writing” or “the writings of So-and-so”, but a body of news articles or advertisements is not “copywriting” and is most definitely not “the copywritings of Whosit”. |
OK, so now we know that although it may not be a real word, it is the idea of what it encompasses and involves that is important. So now we can look at why it is important…
WHY SHOULD YOU BE CONCERNED WITH YOUR COPY?
Simply put, unless you create effective copy, you will not make the sale. You will not get the lead, you will have a high bounce rate for your pages, and your time and effort will be for nothing!
That all sounds very serious, I know, and it is intended to be so. Writing effective sales letters, emails, blog posts, and everything else you do online that involves putting words together are all important to have success.
None of us are born with an English degree in our hands, this is a skill that is learned over many years of practice, training, and more training, seeing what works and what does not, and why.
I believe there is no replacement for hands-on experience, You learn by doing. Of course, you will want to leverage and in some cases HAVE to leverage your skills by hiring someone else to do the writing of copy for you…
You do need to have the skill level to understand what is done for you in these cases. You can evaluate the copy and make sure that the main elements are there, how good they are presented, and overall determine if what you have is compelling.
Here are some concerns:
(1) Does the copy capture the attention of viewers?
(2) Does it press the prospect’s “interest” hot buttons?
(3) Does the copy appeal to the reader’s desires on an emotional level (not the “how” and “what,” rather the “why)?
(4) Does the copy compel them to take action on your offer?
There are a LOT more intricacies of good copy, but these basics have to be a part of every sales letter, or you will fail!
So, let’s take a little deeper look at two areas you are dealing in on a daily basis as an online marketer…
HOW TO CREATE EFFECTIVE SALES LETTERS
Here are seven general guidelines for your sales letters:
(1) Write your copy from the perspective of a reader or prospect.
(2) Make sure your sales letter is organized and covers all the elements.
(3) Design the sales page so it is ready to follow and read.
(4) Pay attention to grabbing the attention of the reader so they stay on your sales page and focused on your topic.
(5) Get their interest and keep their interest.
(6) Write in a manner that will convince the reader or prospect of that they need what you have.
(7) Include a strong and clear call to action.
HOW TO WRITE EFFECTIVE EMAIL COPY
A little different than sales copy, emails are your opportunity to build a relationship with your subscribers, and over time offer them valuable and useful products they need.
Here are some seven elements that must be included as you write your email series and promotional campaigns:
(1) Do not include too much information.
(2) Make use of the subject line.
(3) Keep the mail short and on point.
(4) Use courteous and friendly words .
(5) Check your email overall tone.
(6) Proofread your emails.
(7) Always include an unsubscribe link at the end of your emails.
What you have in this and the last sections on writing good copy only scratches the surface. To really learn and know what other subtleties are involved, you need training.
That is why I have added some for you today. Through a combination of videos, books, and other supporting training materials, you will have a more than useful and adequate bundle of tools to improve your skills.
Please read on…
ADDITIONAL COPYWRITING TRAINING
I have a series of training materials for you to do some additional training to learn how to be a better copywriter. You will become better through practice…
This training WILL help you get better, no doubt…
Training # 1 – Online Copywriting Pro
This is a 9 part video series. Bring a pencil and some paper, because there will be a lot of good information you can use as you start working to get better at writing effective copy…
Here’s a breakdown on what you will learn in this video series:
Video #1: Introduction to Becoming an Online Copywriting Pro and Tools You’ll Need (6 minutes and 48 seconds)
Let’s face it. If you are going to have an effective online marketing program, you must know how to sell.
From my own experiences, I can attest that in the offline world, you need to have good salesmanship and leverage your effort using a team of trained sales people to have success.
This is what is attractive about online marketing – it eliminates the need for a lot of that infrastructure and expense.
As long as you know how to sell in print, and maybe know how to incorporate supporting videos and graphics, you can rake up an INFINITE amount sales 24/7 .
This video teaches you the required skills you need to be able to write high converting sales copy. There are also some tips regarding free and low-cost tools you can use to get the job done.
Video #2: Identifying your Prospect (10 minutes and 21 seconds)
Before you start writing copy, you need to ask and answer some important questions.
(1) Who are you selling to? What
(2) What does the demographics of the prospects show?
(3) How do they think?
(4) What makes them take action?
These are all crucial factors to having success when you create written copy. When you know the problems prospects face, and the solutions they need and want, you can write to these factors and make a sale when you effectively address the concerns.
That’s exactly what you’ll learn in this video. You’ll also learn how to address your prospects in your sales letters and how to make your sales letter be exciting to read.
Video #3: Sales letter Format: Layout, Fonts, Width of Letter, Coloring (8 minutes and 10 seconds)
You know that words sell, right? It is HOW you format and present these words in your sales letter that will dramatically affect your conversion rates.
Tell me, who wants to read or will read a sales letter that doesn’t make sense or doesn’t create an exciting story for you?
That is why In this video, you’ll learn how to create a compelling layout for your pages, how and why to use more effective fonts to make your sales letter easily readable, and even the ideal width of lettering and coloring.
Video #4: Sales Letter Format: Long Letter vs. Short Letter – Which is Better? Using Links Correctly (7 minutes and 24 seconds)
If you have been in the business for more than a day or two, you likely have heard the big debate of long vs. short letter sales pitches … which one converts better?
Some in the field say it’s the long sales letter that is better while others say the short sales letter is better. Personally, I think it all boils down to tests and conversions.
Does your sales letter convert best based on tests? Then it is the one to use!
In this video, you will see expert case studies of actual sales letters to show you why a certain sales letter type will help you not only convert well but have future backend conversions.
You will also learn how to use links correctly on your sales page.
Video #5: Writing Your Sales letter – Top Area: Headline, Sub Headline, Addressing the Prospect, & Introduction (15 minutes and 14 seconds)
In this video, you will see the sales letter creation process, split up into three parts. In videos 5, 6, and 7 more in-depth training will be provided for each portion…
This focuses on the top area of the sales letter, which will be the first thing your prospect will see when they land on your page. This is where your main headline goes.
There are different types of headlines, and you will learn how to combine several of them to best create an attractive and exciting headlines that will appeal to your prospects true needs and wants!
The sub-headline directly under the headline supports the headline, and you’ll learn how to write it to do just that.
Next, how should you best address your prospect and introduce your sales letter? This can be the hard part because you want to start off with a bang. This video will show you methods that expert copywriters use to jump start your sales letter.
This video shows you tested and proven methods that expert copywriters use to jump start sales letters… acquistare levitra generico italia
Video #6: Writing Your Sales letter – Middle Area: Announcing Your Product Or Service Solution, Benefits, and Features. (5 minutes and 34 seconds)
This module covers the middle area of your sales letter…After you have captured them with the headline now you will present the meat of your offer…
Here is where you announce the solution to your prospect’s problems, which is, of course, your product or service. You will also provide the features and benefits.
You’ll learn the importance of using all these three items in your sales letters, and how to actually list your benefits and most common benefits in a way that will hit directly at your prospect’s wants and needs.
Video #7: Writing Your Sales Letter – Bottom Area – Endorsements / Testimonials, Proof, Bonus, Guarantee, Call to Action, P.S Areas (8 minutes and 56 seconds)
These elements are located after you have the middle of your sales letter completed and serve to provide evidence and social proof for the reader.
Adding these elements in help increase your conversion rates of your sales letter. Think about it…
Think about it…
If you came to a sales letter and there were many true testimonials on the page with people that were saying good things about a product and they had the same needs as you… wouldn’t you become interested?
Of course, you would…
In this video, you will learn how to use these items effectively so they support the rest of the information and increase your conversions.
Video #8: Real Life Example – We’ll Take What We Learned Above and Apply It To A Real Life Sales Letter (7 minutes and 44 seconds)
This video shows you a real life example where you can dissect the elements and actually begin to understand how they all piece together?
When you start analyzing other’s sales letter, you will pick up what works and looks good and you will start writing better sales copy…
You will be able to take this and the rest of the training I have here and put it into action…You will have more success and gain confidence.
Video #9: How to Use Google’s Website Optimizer Feature…For Split Testing Your Conversions (9 minutes and 53 seconds)
This last video covers one tool from Google that will help you see what is working and what is not working. It is called website optimizer, and it helps you analyze your pages…
There are a number of similar tools in the market, but the important thing is that you have some sort of measurement in place so you see what is working and what is not working.
What’s the point of learning how to write sales copy, without testing your actual conversions? Many business owners make the mistake of writing sales copy and wondering why it’s not converting at all.
Did you know just a few keywords in your original sales letter, if changed could increase your conversions higher? The best way to increase your sales is by doing this.
But the question is what split testing software should you use?
You’re in luck because Google’s Website Optimizer is free and best
of all, you can get lots of tracking reports that will reveal your true sales copy conversions. You will learn how to correctly use this tool and apply it to your sales copy.
In addition to the above video course, I have three good resource books for you that will fill in gaps and complement what you learn in the video series…
Here they are…
Training # 2 – How To Write Killer Sales Letters
This book complements the video series above and will be a handy reference as you start writing your own copy. What are the tips, tricks, and hacks that will help your creations most effective? Learn here…
Next, we have…
Training # 3 – Sales Letters Secrets
This book will provide yet a different perspective on how to write the most effective sales letters. Remember that this is what you will present to prospects, and they do not know you other than what they see on the page….This book helps you make that important first impression and get you a conversion!
The next training book we have is…
Training # 4 -How To Write Killer Promo Emails
Copywriters know that not only sales pages are important when it comes to the online marketing business. Learning how to write effective emails is just as important because a majority of your sales will come likely through email campaigns! This book provides lots of insight, tips, training, and more to help you learn and earn!
Bottom Line: This training bundle will get you started or advance your current level of copywriting skills to the next level. It will work for the beginner or the middle-level marketer and is priced at a low entry point so all can purchase and use the information.
This training bundle will get you started or advance your current level of copywriting skills to the next level. It will work for the beginner or the middle-level marketer and is priced at a low entry point so all can purchase and use the information.
The Cost For This Training Bundle?
I know that is a question you are asking yourself right now!
Today I am offering the training bundle on copywriting for the low price of $19.95. This includes the videos and all the supporting materials and books mentioned.
Secure this using the below green button and click your way to copywriting success!
SECURE THIS TRAINING BUNDLE
The green “Buy Now” button directly will take you to the checkout page where you can pay and then get immediate access to all of this training.
As a package, this training offers you the chance to really drill down and practice your copywriter skills. As you plan your future doing business online, it will help again and again.
COST FOR THIS BUNDLE: $19.95 USD
Now It Is Time To Take Action!
Click the green button below to get instant access to this extremely effective training package and jump start your path to better copywriting skills at a very reasonable price!
If you have any problems, please contact us at support@davesweney.com or contact me directly at davesweney.com! We will take care of you ASAP!
CONCLUSION
This tutorial on making money through better copywriting was intended to shed light on what copywriting is, why you should attain the skills to be a good writer of copy and also provided an additional paid training bundle.
Whether or not you have decided to secure this training please do look at ways you can get the training somewhere that will help you understand what sales pages and good emails look like.
It will help you get more business quicker and also allow you to take the online marketing business you work so hard on to the next level…
So now – take action!
Spend the time and investment to learn the skill of copywriting, and make more money almost immediately as you start improving your conversions! Best of luck!
FINAL POINT(S)
This last bit of the tutorial is also an important one, please read on!
I ask that you take the following actions:
(1) Rate My Tutorial. I have a “star rating” widget at the top of this page (right under the title and to the left)… Please take a moment and add your rating of how I did (5-star is better, 1-star is…not so good!).
(2) Share, share, and share. Please let others know about this tutorial. I have added some social sharing buttons on the top-right side of this page or on the bottom of the page JUST for this…
(3) Comment. Adding your own thoughts, personal experiences, or tips below on copywriting in the comment section will help us all learn and grow together…
Thanks so much for your time and effort!
Cheers!
ABOUT DAVE:
Dave has been involved in sales for 20 years with offline products and has been fortunate to have traveled the world while realizing up to $4 million USD a month in gross sales of products he promoted.
He has brought that experience to the online world and this is one of his online ventures. This site is intended to present ideas, products, tools, tips and more that will help all those seeking to make money online have success.
Subjects covered are diverse, but in totem, you can learn a lot about the things that you will need to have success with online business right here. This includes things to do and things NOT to do!
Enjoy!