INTRODUCTION
Table of Contents
This is a 9-Part video tutorial course on how to create a more effective video sales letter using a strategy that is a combination of first, a more traditional sales letter, and second, adding an explainer video or similar to your letter.
The course will help you to learn how to build a super high converting video sales letter. The course will show you how to properly set up your sales letter and then how to market it. You can find a course description below and also a link to purchase it.
Let’s get started!
WHY VIDEO SALES LETTERS
You likely know already just how popular videos have become in the marketplace. You also view them yourself often today when you buy tools, want to be entertained (i.e. on Facebook) etc. They permeate our daily online activities…
Statistics back this up, it is not just your instincts…For instance, Online Publishers Association and Adweek have both stated that online video has become a powerhouse to boost sales.
These statistics illustrate just how influential video can be and a synopsis of what they have found is as follows:
- From people that viewed sales videos promoting a product or service, there will be over half that will take some sort of action after viewing such a video…
- From this half, 12% will actually take action to buy the product offered…
- Compare this to the typical conversion rates of only .5% to 2% of visitors when they see a promotion on a “text only” website…
With markets across the internet moving more towards video and online shopping, video sales letters have become extremely useful and the norm, helping companies increase their bottom lines.
To stay ahead of the game and your competition, these days you need to make sure that you stay up-to-date on the newest technology and tools, and use them to start using video sales letters and also make them stand out.
In that regard, this course will introduce you to the hybrid video sales letter. This strategy will allow you to take some of the old marketing techniques and using new capabilities with video creation, increase your sales conversions across the board.
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CONTENTS OF TRAINING
There is a total of 9 modules included in this training tutorial. A short synopsis follows:
Module 1 – Introduction to Blended Video Sales Letters
In this short introduction video, you will learn what we call a “hybrid video sales letter” is and how you can use it to sell your products and services.
You will also see why we do not recommend that you use only the standard video or only a text-based sales letter, and instead use a blend of the two to increase your sales and conversions.
Although this has been around a while now, many online marketers do not understand the reasoning behind the advice, nor do they understand how to implement such sales letters.
This course will provide you that information.
Module 2 – Who Is Your Target Audience
One big mistake many people make when they create a sales letter is that they start them before they understand who the target audience is.
Within this module, you will learn about the what tools are available to you that will help you figure out who your target audience really is.
The reasoning is that if you know who you’re writing for, it will make the process of creating your sales pitch from top to bottom much easier and more effective.
By using this process, you’ll connect better with your intended audience, your text and video will align with what they are looking for, and your conversion rate will be much higher.
Module #3 – Discover Your Target’s Pain Points
To have an effective sales letter you have to know what the target audience’s pain is…
The problems they face and the stress they are feeling, allowing you then to explain how your product or service solves all of these problems and pain.
You are shooting to appeal to them on an emotional level over and above what they are reading or seeing in your video.
By digging deep into that pain and showing them how you are going to solve it for them, you will appeal on an emotional level and make them believe that they really need what you’re offering.
We explain a brainstorming strategy in the video that will help you quickly frame up an outline from which you then can create an effective video sales letter.
Module #4 – Determine Buyer Objections and Points of Resistance
Over and above understanding what your target audience’s pain points are, you also need to figure out the main reasons many of them do not buy.
When you have this information, you can use it when framing up your copywriting and video you will prepare. You can speak directly to the prospect and address each of the pain points, one after another.
There are some common objections and resistances you can almost guarantee the target audience will have, but it is important that you also do some additional review and see if there are any particular pain points that apply to your niche or product.
Module #5 – The Recipe for Your Video Sales Letter
There are two parts to the hybrid video sales letter, which is of course what we are advocating using in this tutorial. T
The first portion is the written sales letter. This is what has been used for generations successfully, well before the advent of the internet.
The second part of the recipe is applying current technology to what has been written (i.e. graphics, video, a podcast, etc.) and inserting these other types of technology into the sales letter.
This module introduces you to the concept while in modules 5, 6, and 7, you will receive drill down guidance on creating such a sales letter.
At the end of this tutorial, you will be able to write and complete your first modified video sales letter, because in the modules above you will have done some ground work.
Module #6 – Addressing Resistance
Two very common questions people have when they do not know who you are or what you are offering is “Why should I believe you?” and “What’s in it for me?”
This is normal and you must seek to allay their concern. Bottom line is that your potential customers want to know why they should purchase from you as opposed to someone else.
You have to show them the exact reasons clearly why your product or service is beneficial to them. Show them what the results will be for them.
Let them know what they will gain, the pain points that will be relieved. To build trust you can use several tools…i.e. social proof, your expertise, etc. How to do this is covered in this video.
Module #7 – Developing “The Pitch”
You have determined the pain points, the resistance points, and the benefits for your service or product.
What’s next?
.Now you put it all together and make the offer, add in your personal tone or pitch, and get your prospects to take action.
This module covers six different points that you need to consider because they are crucial to closing the sale.
Using them you will get viewers of your sales page to buy your product or service, or alternately take whatever action you’re trying to get them to take.
Module #8 – Using Technology
In order to complete your modern and effective video sales letter, it’s critical that you finish the series with Modules 8 and 9…
These modules will show you how to take all the information you have gathered, apply it to creating your video sales letter, and having a deliverable that will convert like crazy…
As times have changed, technology has changed as well. Adding the latest technology to the normal written sales letter, i.e. creating a video sales letter, will mean you are keeping up with and staying ahead of many other marketers.
These modules show you where in your sales letter you should include certain items to increase your conversion rate. They are essential viewing to pull it all together and have a product that you will be proud of and that will sell.
Module #9 – Which Video Style and Recording Options Should You Use
Another way to increase your conversions in application to the hybrid video sales letter is by figuring out when you should use screen capture video. Text-only video sales letters do not cut it nowadays when selling certain types of products. That and more will be covered in this video to ensure that you are ahead of the game, as well as your competition that’s stuck using the old style video sales letter.
PROS AND CONS OF THIS TRAINING
The training is intended for the new to intermediate level online marketer, so the advanced marketer will find it less useful. If you are somewhat experienced yet unsure of how to proceed with video sales letters, this training is for you.
PROS: Easy to follow sequential training on the planning and creating of effective video sales letters that will convert at a much higher rate than the old style written sales letter…
CONS: None unless you are an advanced marketer, in which case this training would be of little use for you.
CONCLUSION
OK, now you have a good idea what you get with this course. No matter if you choose this course or another, it is important that you gain the knowledge of how to prepare effective video sales letters. This reasonably priced course will get you pointed in the right direction. Everything you need to know is in this video course!
In today’s market, keeping up with the market and current sales techniques in use is crucial as more and more sales take place online (over 50 % at this point, and it continues to increase), and this course will get you on your way to staying ahead of the crowd, standing out and increasing your following and sales.
TRAINING COURSE “CREATING VIDEO SALES LETTERS THAT SELL”
Now you understand what is contained in the training, so here are the rest of the details of the course:
Developer: Dave Sweney
COST: $ 9.95
Content: 9 Modules
Rating: 9/10 (because nothing is perfect!)
What you get: Instant access to the training videos for life, with a special access password that is provided after purchase.
Note: Additionally, you will get some bonuses that I have added that will help you even more as you start to create and deploy your own video sales letters.
Bottom Line: Get your training now using the purchase button below. You will receive an email directly after payment with the access page and your account info.
BOTTOM BOTTOM LINE! ACT NOW: GET THIS VITAL TRAINING ON HOW TO CREATE YOUR OWN EFFECTIVE VIDEO SALES LETTERS
NOTE: [link coming, stand by please!]
OK, Almost done…Please read on, I have one last request from you:
FINAL POINT
As always, I ask that you take a moment and let me know what your own experiences have been with the subject of my post, in this case creating effective sales letters. Doing so helps all of us out, and we go and grow together. Thanks in advance!
Cheers!
