INTRODUCTION Today we are going to look at paid online advertising that is available to you as a marketer and how best to get started. This is a subject that many people avoid because they see it as too hard to do. Instead, they focus on organic traffic, with the accompanying SEO and keyword tilt to what they prepare and publish on their websites. There is nothing wrong with this, but if you are not using paid traffic, you are holding yourself back. Better to bite the bullet and learn what is involved with paid traffic and become adept at […]