INTRODUCTION I am sure many of you have heard this term ‘lead magnets’ thrown around here or there as you peruse the internet. It could be that you have received an email on the subject or maybe many emails. When I first started I know I did. I had NO idea what they were talking about… I know now. Many may still not have a clear picture however, so today I want to post a very brief blog on the subject and talk about how it ties into the 4 part series I just completed on creating and using sales […]