INTRODUCTION
Table of Contents
This website is specifically intended to show you how you can make money online with your own online business. There are so many ways to get started it can be overwhelming…
If you look at the posts I have made over the past 14 months, you will see that I not only cover many different methods, I also add in tools and tips that cover the online marketing scene in general…
This is by design, because although many people will have a “sure thing” solution, in reality, there is a core set of methods, tools, and marketing platforms that you will likely use for any of the revenue streams that you select to pursue…
Elements such as copywriting, graphics, page creation, web site development, SEO, reputation management, paid traffic, social marketing, organic traffic, etc. are all parts of any online sales business, no matter what you are selling…
These kinds of things are included in the various posts and content you find here…I want you to be able to stop in here and get information as you need it, without having to jump to site and site…Today I want to write about an area of online marketing that I have entered for a while now, and one that has lots of promise and is not a flash in the pan opportunity…Namely Videos…
In that light, today I want to write about an area of online marketing that I have entered for a while now, one that has lots of promise, is not a flash in the pan opportunity, and one you can do easily too…Namely selling special purpose videos to clients …
This is a very lucrative field to get into, and if you plan carefully, and follow your plan diligently, make any adjustments as may be indicated along the way, in a short period of time you can make some really decent money,… and if you are creative by nature, have some fun while making money…
The other plus of this online opportunity is that if you are creative by nature, you can also have a lot of fun creating unique and compelling videos while making good money…
So let’s discuss the world of videos, how one can go about creating and selling them, and who to sell to, and how…
HOW YOU CAN MAKE MONEY WITH VIDEOS
There are a number of revenue streams that are open to you if you want to sell videos….Here are some of the kinds of videos you can create and sell:
Intros, Outros, Transitions
These are in demand and today businesses want to have up to date modern looking intros, outros, and transitions….I use a tool called Viddyoze that has a wide variety of templates that are quick to edit and render…
These are professional agency style video snippets that you can then string together to make a promotion video or add to other related videos to make a high-quality video for yourself or your clients.
You can read more about how I use Viddyoze here to repurpose some of my older videos by adding in intros or outros that essentially mean I have created a brand new video that can be sold or added into my content for other sales:
==> Repurposing and the Viddyoze Tool <==
Explainer Videos
These are great videos to explain a program or a service and they can be niche related or similar…I have a lot of templates on hand that will allow me, in a matter of an hour, to put a professional video together for a client based on their needs…
I also use these for my own online marketing efforts with eCommerce, selling my products and services (to include training packages), membership sites, and affiliate promotions. Videos are used more and more these days, and there are clients that need agency services that you can provide….
Whiteboard
These are cartoon-like videos that are very effective. People are tired of the same old videos and these offer a different and entertaining way to get people to watch to the end and get them to take action…
I use an editing tool called Video Maker FX to prepare my whiteboard videos and it works fast and easy…I also have a secondary editing tool I use called Explaindio 2.0 that works well..
You can find my reviews for both of these programs by following the links I have added below:
==> Explaindio 2.0 Review <==
==> Video Maker FX Review <==
Mockups
This is a really cool and easy way to impress your website visitors and clients alike. These are essentially videos where you insert your own videos into some pre-recorded video shots of professional scenes…
I use a neat tool called Dropmock Video to create these for my own use or for clients. I just started with the video portion of this tool, earlier I used the tool for stills that I could add in my own sales pitches into…
They provide templates where you simply add in your video to the screen, the iPad, etc. and the look is so professional that the viewer cannot help but be impressed!
Niche specific
There are a lot of niche specific videos that you can offer to clients or use for your own online marketing business. Really anything that is being sold online or offline can use a video to help sell it…
These can be for specific businesses like hair salons, a dry cleaning shop, or a heating and air conditioning service, or they may relate to a line of business such as online marketing…
Bottom Line: You can create and offer your services to an almost limitless parade of clients once you start thinking of who can use videos that you create, you are limited only by your imagination!
Tools you will need
Before you can sell a lot of videos, you need to have the equipment on hand and also know how to use it so you do not waste time. Here is a partial list that I have created based on my own experiences to now…
Recording Equipment
This can include many things like microphones, cameras, tools that allow you to do video screen capture, simultaneous screencast and picture in picture (as you moderate) or similar, and could go as high speed as having a green screen set up and a lighting setup…
Determine what kind of videos that you intend to create, then do some research ono what kinds of equipment you will need. Note that you can start small and cheap and work your way up as you tart to generate income…
These days the cameras on smartphones are of high quality and will be good enough to get started. The microphone and speakers from your headphone jack will also suffice. People will not expect perfection for your own videos, and over time you will get better the more you start recording your own videos…
Editing Tools
Here you have again a wide variety of tools at your fingertips. Some are free, others will cost you a lot of money. My recommendation is to start cheap or free and work your way up as you get more proficient.
Conversion Tool
This is something that many posts on creating your own videos I see fail to mention…Today it seems that many tools require a specific kind or kinds of video files to be able to edit them.
Personally, I have purchased a relatively reasonably priced conversion tool from Explaindio that allows me to convert anything to anything. It is easy to use, works 100% of the time, and does exactly what I need…
Graphics Tools
There are a number of options for this tool as well. I use DropMock and Youzign mainly, but I also have an editing tool for HTML5 graphics that I pull out every once in a while.
Whatever tool that you use, make sure that it will do the things you need it to. Versatility and ease of use are strong points for me, and the tools I have are perfect in this regard…
Audio Conversion Tool
This is the same as the video conversion issue. At times the audio you want to use just is not in the format that the video editing software requires.
Again for this tool I use one from Explaindio, and just as with the video converter, it just works, fast and easy, no issues whatsoever. I recommend that you find one like this too…
Website to showcase your creations
If you look on a site like JVZoo or do a Google search, you will see a wide variety of solutions for standing up a website that will support your portfolio posting and serve as a platform to sell your video creation services…
Important things to consider are ease of navigation, professional looking theme, a responsive theme, and ease of use for you as you add videos, content and sales pitches…
Marketing Plan to Sell Your Videos
No matter what segment of the market you decide to go into, you need to plan on how to approach the audience and most effectively make your sales pitch…
If you are going to focus on offline marketing, it will be completely different than online sales. Certainly, some of the elements will be the same for your program, but the approach is completely different…
WHO TO APPROACH WITH YOUR SERVICE AND OFFER
Depending on who you want to pursue the approach will differ for selling your videos. Let’s look at some potential customers of your services:
Offline businesses
You can do direct marketing, ranking of sample videos using a local website, email marketing, etc. Social marketing will apply, as will PPC (pay per click)…
Online Businesses
The approach may be a bit different for online marketers. Try letting people know what services you offer on forums, groups, fan pages, etc.
Add in some sample videos so they can see what you can do, and even consider offering your services through Fiverr or a similar (see below) to get started, at least until you are established and making money…
Selling Your Services Using Fiverr
If you have not heard about this site, it is simply a clearing house of sellers that offer their service to other buyers for a wide variety of things, one of which is videos.
This can be a good way to get started and establish a reputation in the segment. People will leave you good reviews and come back for more work you can build on.
Creating your own Agency
This involves many things, but having a website presence will apply whether or not you want to have a bricks and mortar operation. People need to see that you have a presence online, and also they can easily look through your portfolio…
MY EXPERIENCES WITH VIDEO CREATION AND SALES
When I started with online marketing, I really was lost. There was so much to learn that I felt overwhelmed. So many ways were presented to me on how to make money.
Video creation and sales is one of the methods I explored. I enjoy creating things and although never having done any videos other than the home family videos, thought that this was something I could excel at…
Once I started, the first thing was to gather all the training I could to see exactly what was involved. The more I studied, the more I realized that in reality this was an online niche that really could be the sole focus for making money.
Since I already was starting affiliate marketing, I did add to my video collection as well as stand up a site using a ready-made theme that even had videos included…I realized later that to really make this go, I needed to do more.
That is the point I am at now. Since beginning, I have added a lot of editing tools, ability to create intros. outros, and transitions for my own use and for others, and software tools that also make creating the videos easier.
I have also studied ways to market the videos and snippets I have to others, both online and offline. Since I am located overseas, offline was a consideration but not one I have pushed much as of yet.
This tutorial is really meant as much for me as for you. I have everything I need to include a website that has been in existence for 8-9 months already. All I need to do is to start marketing it!
My collection of videos and snippets is well over 300 now and I am confident that with a little more effort on my part I can start selling a lot of these.
Locally in Dubai, I have sold some explainer videos to business that have approached me…I charged $300 each for these and the clients paid with no issue at all….This is without ANY advertising nor soliciting…
There is a market, no doubt for videos, and this will continue to be the case…It is up to you to gather the tools and resources and cultivate your very own video agency!
PROS AND CONS OF A VIDEO SALES AGENCY
There are a lot of pros, but a few cons as well…
Pros include being able to charge more for your services that you could on a site like Fiverr…
You can create package offers that add in upsells for raising the total sale quite high per client.
You have freedom to go in any direction you desire…
You can grow your business quite cheaply if you only work using an online theme and with the tools mentioned above…
Cons…
The cons include the work required to make sure that all orders are completed on time and to standard…
You are still exchanging time for money, as with any other job…
You are not establishing a recurring income normally you will be out marketing to get more customers regularly…
CONCLUSION
Today I covered a few of the considerations of entering the video creation and sales marketing segment of online marketing. I pointed out what kinds if videos you can create, the tools you will need, and then the marketing and business setup options.
This is not meant as an in-depth tutorial, rather is an introduction to get your mind pointing in the right direction once you realize the options…
Later I will add more in-depth training on this subject. Just remember that creating and selling videos is an excellent way to quickly make money online!
FINAL POINT
As usual, I am asking you to please rate this tutorial on setting up a video agency website and be honest – even if you didn’t like it, let me know. Providing feedback through ratings helps me to get better plus it helps prospective readers decide whether to spend their precious time on this post!
Providing feedback through ratings helps me to get better plus it helps prospective readers decide whether to spend their precious time on this post!
In that regard, if you did think this tutorial was helpful and you know of others that could make use of the content, please share this post with them…I have convenient social buttons you will find on the site (top right side) to do this…
Lastly, I ask you to take a couple of minutes more to add your feedback on the tutorial or to share some experiences you may have had with video agencies or videos in general.
When we share and have a civil discussion, we all learn and grow. That is what this site is all about…Learning and growing! Thanks in advance for your cooperation and participation…
Cheers!
ABOUT DAVE:
Dave has been involved in sales for 20 years with offline products and has been fortunate to have traveled the world while realizing up to $4 million USD a month in gross sales of products he promoted.
He has brought that experience to the online world and this is one of his online ventures. This site is intended to present ideas, products, tools, tips and more that will help all those seeking to make money online have success.
Subjects covered are diverse, but in totem, you can learn a lot about the things that you will need to have success with online business right here. This includes things to do and things NOT to do!
Enjoy!