Today I am going to dive into a subject that perhaps some online marketers have not thought much about. It has the potential to help your business in a number of ways, so is important. That subject is, of course as you may have guessed from the title of this post, are comments.
It is a misunderstood tool that a lot of marketers do not leverage in their favor, and in not doing so, they are missing out. This post will help explain why I feel this way and offers some suggestions as to how you can easily start tapping into the power that comments offer…
Let’s get started…
All online marketing professionals who have full knowledge of their chosen niche know how important business blogging can be. Business blogging can help you establish your business, can drive more traffic to your website, and improve link building efforts for SEO.
Writing and spending the time and effort to create useful and valuable content for your blog is important as well as is the promoting of your blog and getting your name out there in the blogging community in your niche. To be able to do this, bloggers can use a blog commenting strategy that will complement all their other efforts.
Blog commenting is an effective strategy when used correctly. Some critics say that it is ineffective as commenting can get abused and looks spammy, so many people are not using comments anymore as their strategy. However, as I said, it is an effective strategy when done correctly.
In other words, we advocate for a white-hat method of commenting on other people’s blogs as a way to build links. While it is the best practice that blog links are “no follow”, commenting is still a great tactic for naturally stimulating the link building process. Not only that, but commenting helps build your brand, increases your credibility, helps with social media, and can even enhance your SEO campaign.
Let’s talk about why having a comments section on your own blog can benefit your marketing efforts too and how you may be able to tap into the many ways that are available to get more comments on your websites and blogs, no matter if you are selling products on an e-commerce platform or hosting a blog on a particular niche…
This commenting power works two ways: On your own blog posts and websites, it can give you opportunities to add context to your posts, and when you provide comments on other blog posts, it can add to your name recognition and to your authority (plus get you more traffic to your own website).
The people that are related to your niche industry are actually browsing blogs looking for products or services that you might able to provide. These people might have not seen your blog yet so increasing your name’s visibility for them is important. You never know who could be browsing the blog comments.
Make sure to use a person’s name in your comment on other blogs, to help improve your visibility as well as your credibility. If you use your company name, some people will think that you’re only after the link but in actuality, you want to increase your visibility and exposure, so it’s best to use a name, instead.
If you allow comments in your own website and posts (which you should), you can expand on the content that is in your post in your replies, plus you may get questions from commenters that you can then answer and provide yet more insight for the readers. This will also help the rankings that you will get from the search engines because you can use the keywords you are focusing on again too.
ESTABLISH CREDIBILITY AND AUTHORITY
When it comes to blogging comments, whether you are posting on another website, or replying to a comment on your own website, it’s important to add to the conversation. Read the post thoroughly and add a well put and thoughtful comment that will encourage more comments from others. If it seems like you “know your stuff”, it’s a great way to market yourself or your brand or company.
When you see a blog post with a good number of comments, it usually indicates a certain authority. But authority is not only about publishing a great blog post and getting lots of comments from your readers. You can build it furthermore by replying to comments and interacting with your readers.
This builds your reputation and authority within the niche, as more and more members get to know of your and of your positions on subjects. As a commenter, your content can come up in searches if people are looking for you in particular (I have tried this and many of my comments show up across related websites).
DIRECT INTERACTION WITH YOUR AUDIENCE CAN FORM RELATIONSHIPS
Blog commenting can also help in forming relationships. Interacting and forming relationships with audiences are important because when people don’t have access to a human aspect, they find it easier to dismiss a blog as just a brand or a faceless entity that doesn’t care.
When you consistently make blog comments, the relationships you form will be done over time, too. The more consistent you are, the more likely you are to build them. Over time, a friendly relationship may grow and lead to new business opportunities or even guest blog posting opportunities. The blog comments section gives you the unique opportunity to do a little PR by appearing reachable and human.
Also, having a comments section where you interact with people show that your blog is not a one-way street, where you only do the talking and you blast your content out to them and you’re not willing to hear from your readers. This is particularly important if you’re trying to build your blog traffic.
The power that comments offer helps you start to get additional links with others that may be well-known within the niche community that you may very well be able to parlay into something more substantial, such as a guest post, perhaps work on a project together, or even some kind of a live event.
A lot of blog sites allow you to include a website link with your blog comment. So, commenting on blogs can help build links over time. Remember that natural links are built up over time as a result of the increased exposure and understand that you’re not doing it for direct inbound links. These are no-follow links generally, but nonetheless, they can have an effect on your authority.
This is a natural process so it is not dinged by Google nor is it a bad thing, as over time these kinds of links will tend to come about naturally. Getting some well-known people in the niche to stop by and comment can provide a backlink that offers huge value, plus just having the name within your website (as a commenter) may help too with authority and credibility you gain.
Commenting on blogs can give you direct traffic to your blog. Make intelligent and well-put comments on high profile blogs, people will click over to your site if they like what you are saying. This holds true for any comment that you make anywhere, by the way.
Your words once posted will be there likely forever, so think carefully as you frame up any comments that you make and back up your comments with facts, figures, and maybe even quotes. The more professional you come across the better it is with comments.
Pay attention to the little things too like syntax, grammar, spelling, and even how you use phrases and words. Try to write so people will be able to clearly understand your intent. This will give your thoughts credence with people that are reading them, and build your reputation.
It does not have to take a lot of time, just following this practice always means it will come naturally for you, whether creating blog posts, emails, or comments. The more you practice the better you will get. Try some of the many tools that are out there that will review your writing as you write. I use Grammarly and it works great.
Some Other Ideas...
Use Disqus for commenting. A lot of blogs are using Disqus these days for commenting. You will still get traffic for it even though this doesn’t have a direct link to your blog. Plus, your credibility will increase when you build up your Disqus portfolio over time.
The advantage of being a regular
Your comments section is where the regulars gather. Over time, they will get to know each other and your blog. They can help your blog from just a regular blog into a conversation that happens every time you post new content.
Makes conversations easier to follow
Comments section makes the conversation for readers easier for your blog content to follow along and make sense of how the conversation goes rather than using social media as your primary platform for conversation on your content. Social media platform may bring some interaction but most likely, it will be for a short time because conversation on social media can fade away as the news feed changes.
Build a community on your own platform
Your presence on social networking sites like Facebook and Twitter is not yours. The social platforms may come and go but your blog will remain forever or as long as you want it. If you build conversations on social networks, think what is going to happen once they’re gone? All your great content and conversations will all be gone too.
Social proof of your blog
Social proof is when we see a crowd, we know that there is something going on there, we hope it is something good! So if you see a blog post with many comments, you’ll most likely to join because you are curious to know what people are talking about. This is why you want to make sure that you have some means for community participation.
Comments sections on your blog fulfill that role and encourage your readers to give their opinions because comments help encourage more comments. Most themes these days (and always I think) have had the ability to allow comments on each blog post. Take advantage of that power!
You can get new and fresh ideas for your content
As mentioned above, comment sections are a great place to get fresh ideas for your blog post or review. Since the comments section is where you can find different people battling ideas around so it is good to read them to generate new ideas. There are as many ways to solve a problem as there are people, and hearing about some of them adds depth to your posts.
As mentioned, it can lead to so much more as well, so if you are not using comments, or replying to comments (as I also see sometimes with the so-called gurus of various niches out there and their blog posts) you are missing out on a huge opportunity…
Blog commenting also requires time, effort and dedication. Make some time to do it at least weekly and maybe spend an hour or two when you are commenting on the same industry that you are in. Do some research on relevant blogs, it might take time at first doing research but you can create a spreadsheet and list down the quality blogs to visit on an ongoing basis.
This means you can start taking the time to not only reply to comments on others’ websites and blog posts, but you can also take the time to start commenting on other relevant blog posts where you can contribute to the subject at hand. This can be done regularly to build up your reputation.
The commenting power that is there for all of us costs nothing but time, a bit of thinking, and of course, having a command of the written and spoken language, to be able to make salient and cogent comments on others’ blogs. It can be done by all of us, and the communities in the niches will be the better for it!
Hope this post helps get you all commenting away, if you have any questions, just add them below, I do reply to comments, as I truly do as I say in this post. Not just for the reasons I mention above, which are all benefitting me, but because it also will help you, the reader, too. That is what this blog site is all about.
We want to work in a SMART manner always! If you are wondering what I am talking about, have a look around the blog and see just what that acronym means to us here and how we incorporate it into everything we do and the growing set of products that we are offering fellow marketers.
These include things like training on content creation, blogging, organization, etc. plus tools such as our SMART IM Lead Magnet Kits, SMART IM Checklists, Deal Sales Pages, and even SMART Chatbots Services that we offer to online marketers who may be operating an offline, online, or as we are doing a combination on and offline business.
Check out the links to see what I am talking about, we have more advice and helpful tools for your business and we want to help! Let’s get started working together! Shameless plug, I know, but that is what we are into, helping business owners with their business, it’s why we are here!
Dave : )