Today I want to cover the newly launched SMART Customer Loyalty Program that the Soaring Eagle Company has just released under their brand “SMART Tools for Business.” It is the latest offering of tools for small businesses and entrepreneurs intended to help automate or standardize operations, cut costs, and grow the business faster.
In the interest of full disclosure, I am the CEO of the company so I know all about it and what they are doing. They have been working very hard to develop programs and tools that can be used by small businesses and entrepreneurs that may be doing any kind of work online (and these days all businesses need to have a presence online).
In that light…
Everyone who is selling a product, a service, or even using affiliate marketing or drop shipping (i.e. selling other people’s products) needs some kind of loyalty program. The problem is that many of the best solutions are well out of the price range for the typical small business owner. They cannot justify spending thousands of dollars monthly for a decent program.
The “SMART Tools for Business” team has seen the gap and taken steps to develop a program in-house offering a smorgasbord of solutions. They have proven to work, so they are now offering them to small businesses. Every small business and online marketer is unique and there is no one size fits all for a loyalty program.
It is with this in mind that they have developed the 4-Tier system from which the small businesses can select from, and when working directly with the SMART team, the small businesses can have a custom-built solution at a reasonable price. The options range from a DIY (do it yourself) set of tools to a full-fledged and feature-rich native mobile app that is added to the Android and Apple stores for download and use by anyone.
Let’s go through each option and see what the advantages and disadvantages are for each, plus we will talk about pricing and service.
First of all…
Table Of Contents
Follow along from start to finish or go directly to the areas of interest using our Table of Contents links…
Now, let’s get to the “meat” of this review!
Introduction To The SMART Customer Loyalty Program
Here is a short video explaining the SMART Loyalty Program…
As you can see, the focus of the visual was on the level of service you can expect while the narration takes you through WHY a customer loyalty program is so important for any small business. In case there is any doubt, I want to cover a little bit moe the reasons to have a loyalty program before we discuss the tools that the SMART Team has put together…
If you would like to have a look at the sales page before reading
further, I have included a link for you:
Why Add A Customer Loyalty Program To Your Business?
This is a fair question. Small businesses and online marketers (anyone who is an entrepreneur really) may wonder if such a program will help their business. It is an added burden, they do not know how to set such a program up, and they know they cannot compete with the big brands and companies who have much deeper pockets to fund such a program.
There are a ton of statistics that show having a customer loyalty plan is helpful to ANY business. You can retain more customers, sell more stuff, get repeat business, draw in new customers, and build your brand, reputation, and business faster using such a program. It is cheaper to have such customers (cost per acquisition goes way down and the average order value goes up)…
You can get more immediate feedback, you can build a tribe of loyal fans (and buyers), you can generate cash flow almost on demand (i.e. run a special to loyalty program members), and it makes for some good PR (Public Relations) when members of the program tell others about how great a program you have.
I could go on and on with reasons, but I believe you, dear reader, understand by now that there is the need and there is value as well for such a program. The next problem becomes how can you put one together that fits with the business that you are doing and how can you do it at a reasonable cost?
This is where the SMART Tools for Business comes in…
NOTE: Do you want a copy of this FREE Guide on Customer Loyalty Programs? Click on the image above and provide your contact information, we will get it to you PRONTO!
What is the SMART Customer Loyalty Program?
Developed over the last one year, tested with clients already on board with the SMART Tools for Business Services, the team from Soaring Eagle worked to develop a tiered system that can be custom-built using any of 4 main elements within the program to provide a client-based need and solution.
A “Statement of Requirements” is developed jointly with the client and then a unique customer loyalty program is built meeting the requirements. Once the client accepts the package, the program is then implemented and managed by the SMART Team for the client. There are solutions that are also standalone, i.e. the small business owner can operate and manage the program themselves.
Because there are some business owners and entrepreneurs who would like to build their system by themselves, there had to be options for this too. So the SMART team set about designing a complete system that is flexible, full-featured and tailored to many business owners and entrepreneurs.
The SMART team has a variety of tools and solutions for developing powerful customer loyalty programs that can be designed as the client’s wish, from simple to more complex. Depending on what the customer wants, a viable program can be built and operated for them around the unique set of needs each has…
There are 4 levels of tools, and each has a different capability, and two can be self-operated by small business owners or entrepreneurs if so desired. That solution represents the cheapest solution while providing a great set of features that will help every business keep the customers coming back and draw in new ones too.
There are also the more complex solutions that require regular maintenance they have as options for small business owners. To keep things simple on the front end (the offer), the SMART Team has consolidated the program into three options only, with 4 tools and limitless ways to build a program for the small business owners.
My SMART Customer Loyalty Program Overview
I will now dive into each of the tools that are available, what they can do, and describe how they fit into the overall Customer Loyalty Program that can be developed. There are three levels you can select from, and with all three you pay a monthly subscription to have your program maintained, updated, and monitored (with the Basic Plan, the monthly subscription is optional).
Reports are provided on a monthly basis to the client, and regular communication is possible and desired. You are not dealing with some faceless company that has 10,000 clients like you. This is a more personal program. I like that as a small business owner. I know what I am doing is important and I need to work with service providers that will recognize that.
Now let’s drill down into the specifics about each tool and the plans, pricing, etc…
Here are the three plans and four software tools or deliverable loyalty products that the SMART Customer Loyalty Program has for you:
SMART Customer Loyalty Program – Tier 1 Option – Basic Plan
This consists of two tools that when used together, offer a great way to build a suitable and simple loyalty program for your small business. They do the basics and more plus have some special features that make them very effective.
First, let’s look at the Zap Local Loyalty tool, then we will look at the second tool called the Loyalty X System...
(1) Zap Local Loyalty Tool
This is an easy to use tool that you can quickly set up and use for creating several loyalty program elements that will help let your customers know that you appreciate their business. It consists of among other things, a VCard system, a QR system, and a rewards system.
Here are some screenshots:
Next, we have the Loyalty X Tool…
(2) Loyalty X Software Tool
This tool complements the first tool and together they offer a robust loyalty program that you can put together. Obviously there are some features that you will NOT get with these two tools, but you will have enough to have a viable loyalty program deployed for your business…
Here is a video that explains how to use this tool:
Here are just a few things you will have with this tool:
Now let’s move to the next level of the SMART Customer Loyalty Program that is on offer…
SMART Customer Loyalty Program – Tier 2 Option- Silver Plan
The Silver Plan includes the tools above and adds one more that is very popular with so many customers – a video scratch tool. You know how popular scratch cards are with millions of people all over the place. This tool allows you to create a series of video scratch cards that you can embed all over the websites and apps that you may have supporting your business.
They look cool and they are very effective. How many new customers will you get as word of mouth gets more and more people interested in being a part of your loyalty program (and how much business will that bring you?)? Truly an innovative addition to the loyalty program options that the SMART Team has brought together for small businesses!
Note that this program does require the monthly maintenance, updating, and reporting subscription at a small cost of $59 a month. That is a very low price to pay and you get 5 hours of support, which is normally enough for this program. The hours will be spent on all three of the tools that you have access to with the plan.
Hours that you get also carry over if not used (we do provide tracking for time worked and also you get screenshots that support the time claimed. The hours left over will be added to the following month’s hours. They also can be used for other services that we offer, things such as chatbots, videos, and much more.
The actual number of video scratch cards is up to the client and that will have an effect on the hours required as well. Prior to using more than the hours in the plan you will be notified and asked to authorize any additional hours which will be billed via a separate invoice. It is normally not required to have additional hours based on our experience to now.
Now let’s move on to the last level, the Gold Plan…
SMART Customer Loyalty Program – Tier 3 Option – Gold Plan
There are a ton of features and elements that you can build into the app, but what the SMART team will add is related to the loyalty and reward features for the client. There can be additional enhancements also built-in as the client may wish, and that may involve a