Today I want to cover the newly launched SMART Customer Loyalty Program that the Soaring Eagle Company has just released under their brand “SMART Tools for Business.” It is the latest offering of tools for small businesses and entrepreneurs intended to help automate or standardize operations, cut costs, and grow the business faster.
In the interest of full disclosure, I am the CEO of the company so I know all about it and what they are doing. They have been working very hard to develop programs and tools that can be used by small businesses and entrepreneurs that may be doing any kind of work online (and these days all businesses need to have a presence online).
In that light…
Everyone who is selling a product, a service, or even using affiliate marketing or drop shipping (i.e. selling other people’s products) needs some kind of loyalty program. The problem is that many of the best solutions are well out of the price range for the typical small business owner. They cannot justify spending thousands of dollars monthly for a decent program.
The “SMART Tools for Business” team has seen the gap and taken steps to develop a program in-house offering a smorgasbord of solutions. They have proven to work, so they are now offering them to small businesses. Every small business and online marketer is unique and there is no one size fits all for a loyalty program.
It is with this in mind that they have developed the 4-Tier system from which the small businesses can select from, and when working directly with the SMART team, the small businesses can have a custom-built solution at a reasonable price. The options range from a DIY (do it yourself) set of tools to a full-fledged and feature-rich native mobile app that is added to the Android and Apple stores for download and use by anyone.
Let’s go through each option and see what the advantages and disadvantages are for each, plus we will talk about pricing and service.
First of all…
Table Of Contents
Table of Contents
Follow along from start to finish or go directly to the areas of interest using our Table of Contents links…
Now, let’s get to the “meat” of this review!
Introduction To The SMART Customer Loyalty Program
Here is a short video explaining the SMART Loyalty Program…
As you can see, the focus of the visual was on the level of service you can expect while the narration takes you through WHY a customer loyalty program is so important for any small business. In case there is any doubt, I want to cover a little bit moe the reasons to have a loyalty program before we discuss the tools that the SMART Team has put together…
If you would like to have a look at the sales page before reading
further, I have included a link for you:
Why Add A Customer Loyalty Program To Your Business?
This is a fair question. Small businesses and online marketers (anyone who is an entrepreneur really) may wonder if such a program will help their business. It is an added burden, they do not know how to set such a program up, and they know they cannot compete with the big brands and companies who have much deeper pockets to fund such a program.
There are a ton of statistics that show having a customer loyalty plan is helpful to ANY business. You can retain more customers, sell more stuff, get repeat business, draw in new customers, and build your brand, reputation, and business faster using such a program. It is cheaper to have such customers (cost per acquisition goes way down and the average order value goes up)…
You can get more immediate feedback, you can build a tribe of loyal fans (and buyers), you can generate cash flow almost on demand (i.e. run a special to loyalty program members), and it makes for some good PR (Public Relations) when members of the program tell others about how great a program you have.
I could go on and on with reasons, but I believe you, dear reader, understand by now that there is the need and there is value as well for such a program. The next problem becomes how can you put one together that fits with the business that you are doing and how can you do it at a reasonable cost?
This is where the SMART Tools for Business comes in…
NOTE: Do you want a copy of this FREE Guide on Customer Loyalty Programs? Click on the image above and provide your contact information, we will get it to you PRONTO!
What is the SMART Customer Loyalty Program?
Developed over the last one year, tested with clients already on board with the SMART Tools for Business Services, the team from Soaring Eagle worked to develop a tiered system that can be custom-built using any of 4 main elements within the program to provide a client-based need and solution.
A “Statement of Requirements” is developed jointly with the client and then a unique customer loyalty program is built meeting the requirements. Once the client accepts the package, the program is then implemented and managed by the SMART Team for the client. There are solutions that are also standalone, i.e. the small business owner can operate and manage the program themselves.
Because there are some business owners and entrepreneurs who would like to build their system by themselves, there had to be options for this too. So the SMART team set about designing a complete system that is flexible, full-featured and tailored to many business owners and entrepreneurs.
The SMART team has a variety of tools and solutions for developing powerful customer loyalty programs that can be designed as the client’s wish, from simple to more complex. Depending on what the customer wants, a viable program can be built and operated for them around the unique set of needs each has…
There are 4 levels of tools, and each has a different capability, and two can be self-operated by small business owners or entrepreneurs if so desired. That solution represents the cheapest solution while providing a great set of features that will help every business keep the customers coming back and draw in new ones too.
There are also the more complex solutions that require regular maintenance they have as options for small business owners. To keep things simple on the front end (the offer), the SMART Team has consolidated the program into three options only, with 4 tools and limitless ways to build a program for the small business owners.
My SMART Customer Loyalty Program Overview
I will now dive into each of the tools that are available, what they can do, and describe how they fit into the overall Customer Loyalty Program that can be developed. There are three levels you can select from, and with all three you pay a monthly subscription to have your program maintained, updated, and monitored (with the Basic Plan, the monthly subscription is optional).
Reports are provided on a monthly basis to the client, and regular communication is possible and desired. You are not dealing with some faceless company that has 10,000 clients like you. This is a more personal program. I like that as a small business owner. I know what I am doing is important and I need to work with service providers that will recognize that.
Now let’s drill down into the specifics about each tool and the plans, pricing, etc…
Here are the three plans and four software tools or deliverable loyalty products that the SMART Customer Loyalty Program has for you:
SMART Customer Loyalty Program – Tier 1 Option – Basic Plan
This consists of two tools that when used together, offer a great way to build a suitable and simple loyalty program for your small business. They do the basics and more plus have some special features that make them very effective.
First, let’s look at the Zap Local Loyalty tool, then we will look at the second tool called the Loyalty X System...
(1) Zap Local Loyalty Tool
This is an easy to use tool that you can quickly set up and use for creating several loyalty program elements that will help let your customers know that you appreciate their business. It consists of among other things, a VCard system, a QR system, and a rewards system.
Here are some screenshots:
Next, we have the Loyalty X Tool…
(2) Loyalty X Software Tool
This tool complements the first tool and together they offer a robust loyalty program that you can put together. Obviously there are some features that you will NOT get with these two tools, but you will have enough to have a viable loyalty program deployed for your business…
Here is a video that explains how to use this tool:
Here are just a few things you will have with this tool:
Now let’s move to the next level of the SMART Customer Loyalty Program that is on offer…
SMART Customer Loyalty Program – Tier 2 Option- Silver Plan
The Silver Plan includes the tools above and adds one more that is very popular with so many customers – a video scratch tool. You know how popular scratch cards are with millions of people all over the place. This tool allows you to create a series of video scratch cards that you can embed all over the websites and apps that you may have supporting your business.
They look cool and they are very effective. How many new customers will you get as word of mouth gets more and more people interested in being a part of your loyalty program (and how much business will that bring you?)? Truly an innovative addition to the loyalty program options that the SMART Team has brought together for small businesses!
Note that this program does require the monthly maintenance, updating, and reporting subscription at a small cost of $59 a month. That is a very low price to pay and you get 5 hours of support, which is normally enough for this program. The hours will be spent on all three of the tools that you have access to with the plan.
Hours that you get also carry over if not used (we do provide tracking for time worked and also you get screenshots that support the time claimed. The hours left over will be added to the following month’s hours. They also can be used for other services that we offer, things such as chatbots, videos, and much more.
The actual number of video scratch cards is up to the client and that will have an effect on the hours required as well. Prior to using more than the hours in the plan you will be notified and asked to authorize any additional hours which will be billed via a separate invoice. It is normally not required to have additional hours based on our experience to now.
Now let’s move on to the last level, the Gold Plan…
SMART Customer Loyalty Program – Tier 3 Option – Gold Plan
There are a ton of features and elements that you can build into the app, but what the SMART team will add is related to the loyalty and reward features for the client. There can be additional enhancements also built-in as the client may wish, and that may involve a higher end-price for them.
Just with the loyalty elements, you will have a very powerful tool that will allow you to contact the customers in a number of ways…Think push notifications, SMS, etc. directly to their phone (which they will see and open more than they will an email!). That is the power you get with a native app.
The app is also available on Apple and Android stores and you can create a QR code to take interested people directly to the app download link.
Here are just a few features that can be built into the app:
– Marketing on Auto-Pilot
A “set-and-forget-it” feature. You can set up time intervals for your customers that have not done business with you to have the system send preset messages.
For example, you could set up 30, 60, 90-day campaigns and the system will automatically send your messages to customers that have not visited your business for those periods.
– Gift Cards
With the mobile app, you can let your customers buy gift cards/certificates for your services & products directly from the app. Use the app to offer in-store gift card validation & redemption. It’s easy and works with any device, i.e. your mobile, iPad or PC/Mac.
– Push Notifications
You can reward your clients by sending a push notification from the app based on any actions they may perform. For example, you award them for completing their profile, like your social media pages, on their birthday, and even just for downloading your app.
– Integrated Employee Scheduler
The app can have a fully functioning online employee scheduling system. You can notify employees by push notification and email regarding their weekly schedules and they will always have their schedules on them.
– Automatic Emails
Another “set-and-forget-it” feature you can get. You can set up automatic preset email campaigns for set periods of time that have passed when your customers have not been into your business. As with the marketing example, you can set up 30, 60, 90-day campaigns.
– Clientele Module
Even if your customers do not have the app, you can connect with them, create automated follow-ups, client-based tasks, plus send text messages including images and video to your clients. This will help you Increase sales per associate with the automation and sales associates can manage more clients. Automating work-flows, adding notes and reminders, etc. This will help make sure that you never forget a customer with follow-ups and life events trigger automated reminders that help your sales team reach out when your customer is most likely to buy.
– Food Ordering System
You can build a complete online food ordering system if you are a restaurant. Create visually appealing Categories and items, and they can be ordered right through the app. You can add PayPal integration to be paid immediately on an order. It also integrates with your website.
Reservation Booking System
If you need a reservation booking system the mobile app has a convenient self-service booking system. That system can integrate with your existing website where you can customize the entire booking process. With the restaurant reservation system, you can customize the booking process, enable people to book a table through your app or website, manage restaurant availability, and reservations.
This is a great feature for salons, spas or any business that sets appointments with their clients. You get a full booking system for multiple employees and services –plus PayPal integration so you get paid right through the app.
With this module, you can list and promote countless events, add in multiple ticket types (paid, donation, free, early bird, etc.), upload seat maps, manage your bookings, and also process various offline & online payments.
Time Slot Booking
The booking calendars you have access to will accept multiple bookings per time slot as well. This is perfect for gyms & yoga studios, anywhere they are setting up classes with multiple attendees, and minimum and maximum users can be set.
To keep your loyal customers up to date on any events you may schedule, you can add them here. You can create recurring events and make users aware of the all-important dates for them in regards to your business.
– Scratch & Win
This tool also includes a gamification module right in your apps…Users can scratch off the cards in the app and win prizes – just like lottery tickets. This is in addition to the other separate tool that we have for your program.
You can design and set up your own coupons (or have us do it) inside your app. You can set redeem limits plus user limits and include appropriate images and etc.
– Geo-Targeted Push Notifications
A super handy feature that allows you to set a specific area and radius around that area, where if any of your app users that go through that designated area they will receive the specific marketing message you have set up. You are not limited in the number of geofences you can set up.
Can you see how powerful the app can be not only for the loyalty program that you will build but for lead generation, getting more eyes on your offers, and staying in touch with all of them? This is the top of the line loyalty tool that we have for you, and of course, it is more expensive than the other options.
Now let’s talk more about the charges you will incur (and what value you will get for the charges)…
Initial set up fees for each plan.
Here is a screenshot right from the sales page:
As you can see, the price ranges from $99 for the Basic, and $199 for the Silver, and $599 for the Gold Plan…
Additionally, there is an optional monthly subscription fee for the Basic Plan, and mandatory monthly subscription fees of $59 for the Silver Pan and $89 for the Gold Plan…
See the Sales Page Using This Link:
What Do You Get With The Monthly Subscriptions?
Each comes with the hours mentioned in the offers and they will be used to maintain, update, and track actions within your program. Also, monthly reports will be provided with statistics and other information that will help you fine-tune your program. This is something we know how to do so you do not have to.
As stated above, the hours do carry over, they never expire. If you find that they are not needed for your loyalty program, you are free to use them for some of our other services (we can create videos, chatbots, social marketing support, content support, SEO support, etc.). So you will get to use your hours.
Is There A Cheaper Way?
This is a question I get asked often: “Is there a cheap way to get a customer loyalty program in place for my business?” Good question and let’s answer this…If you are strapped for cash, you can get the two tools that are included in the Basic Plan for a one-time payment and build your customer loyalty program yourself.
It is not hard to do, the tools are easy to work with. The reason most clients have the SMART Team create their program is that we are familiar with the tools and can build the program they envision faster and also keep it running smoothly. The small investment with the Basic Plan monthly subscription is well worth the cost.
We will set you up and provide some tutorials and you will be able to get started very quickly. If you later decide that you want to upgrade and have us do it for you (and no headaches with the program we are standing by to make that happen too. Note that when you initially purchase the Basic Plan, you will be offered a bump price for the first month of service.
You could take that option, have us set everything up, and then take it over from the second month. That bump order price means we set it all up for $19.95! That is a pretty good deal (so is the monthly $29.95 regular price for that matter)! Have a look at the sales page for more info on what you get.
Lastly, I want to point out that we also sell each of these tools separately for $99 each for setup, with an obligatory maintenance plan that runs at $49 for each! This means that with this package deal you will save tons of money and have access to the tools for life. If you get the regular offer this does not hold true. Stop the subscriptions, and the tools are no longer available to you. So this is a great deal on its own!
Let’s discuss this a bit more…
Lifetime Access Option for 2 Tools
Now you may be asking: “How can I save even more money while tapping into the power of the SMART Customer Loyalty Program?” Another good question and I have some good news for you! Read on…
No matter which of the plans you select from the three options, if you ever decide that you need to downsize or save money and stop using the full range of services, you will still have access to the basic two tools in the Basic Plan. You will lose some of the features that you get with the other tools, but your program can continue.
That is some peace of mind!
Now, there are still MORE ways to make this program work for you, and this has to do with money directly into your pocket or into the business income side of things…Read on…I think you will like this next option…
Income Potential via The SMART Tools for Business Affiliate Program
If you are a small business owner or an online marketer either using an affiliate marketing model or similar, you can easily get paid to recommend the SMART Customer Loyalty Program and other tools and services to other business owners. When your referrals take action and get their own program through your referral link, you get paid a commission.
The commission rate is quite lucrative as well. For this loyalty program, they are paying 30% on all purchases and recurring subscription payments. This income can be quite substantial when you consider that the program can work for any kind of niche and any kind of business.
Although the monthly subscription price is not that high, with two to three referrals you can get your own subscription paid and even recoup the setup fees you have incurred and more.
The affiliate program is available on the PayKickStart payment and affiliate platform (this is where all the SMART Tools for Business products and services are being migrated to).
Go there and search for affiliate programs to promote, find ours, and make a request to promote all the SMART tools and services that are open to affiliates.
How Much Can You Earn?
As an example, you will earn $29.70 for each sale of the DIY tools set and another $8.70 for those that take the monthly subscription with the Base Plan, $59.70 and monthly $17.70 recurring for sales of the Silver Plan, and $179.70 plus monthly $26.70 recurring for sales of the Gold Plan.
It does not take long to get your own top-level program expense covered and likely you can make some profit too! It is another nice feature of this entire program. There are multiple ways to make it work for you as a small business owner.
Note that one big reason that we have switched to PayKickStart as a platform from our own internal affiliate program is that PayKickStart is an all-in service platform for us. We are using them as a payment gateway so adding the affiliate program is most convenient for all (us, buyers, and affiliates).
Whether you need a customer loyalty program or not, I recommend signing up and promoting this program (ALL their tools and services) to start creating some side income for yourself and your business! Give the chance to others to get started with their unique built-to-order loyalty program and earn while doing so!
Here is the link to check out the options:
Okay, I think we have covered the program pretty well, now it is time to sum things up and get you started with your own SMART Customer Loyalty Plan preferably…But is the SMART plan the best?
So What Is The Best Plan To Select With The SMART Customer Loyalty Program?
Again, the SMART Customer Loyalty Program was designed for entrepreneurs and small business owners who may have varying amounts of assets and cash that they can sink into their customer loyalty program, so the prices vary between laughably cheap to moderate cost compared to what the user gets. Any small business owner can find a sweet spot in the price range when comparing features versus cost…
Which Customer Loyalty Program Option Should You Select?
It really depends on each small business owner or entrepreneur when it comes to what might be best for them. They all have business models that differ somewhat, and they may have differing amounts of cash that they can stick into their program. There is a free guide that explains what the uses are for such programs that may help in the selection process that you can get called Customer Loyalty Programs Guide that the SMART Team has available.
If you are on the fence or perhaps would like to learn more before making a decision on what might be right for you, I recommend that you get this and read through it, take some notes and then look at your current business. How will getting more customers to come back again and again to get the rewards you offer affect your business?
The next step would be to see how much bang for your buck can you get using one of the plans that they have available on offer. Note the great thing I like about the SMART Customer Loyalty Program is that it is so flexible. They will work with you one-on-one to develop just the right program for your business, large or small, one-person or many persons.
We can advise you if you would like…Make an appointment today and let’s get started! Here is the link to make an appointment today!
Is The SMART Customer Loyalty Program the Best Available for 2020 and Beyond?
I believe so, yes. It offers a range of solutions with a range of prices, and the user can create a program that fits like a glove for their business, get personalized service on an ongoing basis, have a team of experts maintain and operate the program for them, and save their energy and effort for other areas of their business.
One point that I like about the program is that the hours you get with the monthly subscription fee. Those hours can be used for a range of other services if you do not need to make any updates or additions to your Customer Loyalty Program. They also do not expire monthly, so you can carry any unused hours over (the remaining hours get added to the next month’s hours).
This means that you can get the most value for the hours. If they are not needed for the Loyalty Program (maybe you are happy with it and do not want to make changes for some months), you can get a video created, or a chatbot developed, or add in some customer support hours or whatever you may need for other areas of your business.
When I add this to the features, tools, and options you have as a small business owner, I do believe this is the best solution that I have found for the cost. I have reviewed and researched many other programs that are out there, and most of them start at much higher prices and do not have the flexibility this SMART Customer Loyalty Program has.
This review is not in my normal format for reviews you will find on this website, and that is because I know this program very well (I helped develop it). I can speak from a developer’s perspective, a small business owner’s perspective, and from a marketer’s perspective and I do in this review.
I know what I need as a small business owner is not what you may need. With the SMART Customer Loyalty Program, you get a wide range of options to work with and you can build (or have built) the exact program that you need and want for your business. It is fast, easy, and you can get support through the entire process.
For my money, for my business, from the research that went into designing the program, and for the value, I can say that the SMART Customer Loyalty Program offers the best option for most small businesses and entrepreneurs. You can be as involved as you want to be in your program, and get the support you need on a more personal level than with competing programs that are in the market.
If you have any questions, be sure to ask them in the comments below. Soaring Eagle LLC and their SMART Tools for Business team stands ready to work with you and get your customer loyalty program in place ASAP (as soon as possible). Check out the sales page, get the free guide, and get started today.
This is an excellent time of year to get started, as you likely have experienced an increase in business with the holiday season. The Customer Loyalty Program you add now will keep these new customers coming back again and again throughout the rest of the year 2019 and into 2010 and beyond.
Get started now, do not delay, work with the SMART Team to secure your very own SMART Customer Loyalty Program for your business. You owe it to yourself, your business, and to the loved ones that support you day in and day out as you build your business for them. Best of luck to all of you!
Dave : )