The Lighter Side – Day Eighteen – Lead Magnets

INTRODUCTION In this latest edition of my Lighter Side posts, I look at lead magnets. You may be wondering what these are if you are not into online marketing, lead lists, email marketing, etc. If this is the case, no worries! Today you will learn what these are, why and how to use them, and finally, be able to look at my latest lead magnet… They can help your online marketing program in a number of ways, and are worth understanding and using on a regular basis as a part of your overall strategy… Remember that it is an adage […]