This is a brand new launch (11 Nov 2015) of a list building program that had a lot of success for the developer the first time it was released. I do not know the differences between the two versions, so I am going on the word of the creator Jimmy Kim who says this is a revamped totally different product.
Here is what I can say to now, having no review copy access…Based on what I have discovered, I have to “award” it a decided tepid “ok, but” verdict for my readers. It is not a scam, but has remarkable similarities to MLM programs I have been in before, many of which ARE scams…
You as a reader are interested in whether this program can help you and whether you will have any success with it. Well that is exactly what I will give you my opinion on…
Please see below…
Build My List (Developer Jimmy Kim)
Front End Offer = $48.00
One Time Offer 1 = $97.00
One Time Offer 2 = $97.00
Of Some Value – 6/10 Score
WHY THIS RATING? SEE MORE BELOW…
I wanted to be fair and honest for viewers that stop by here when looking for straight and honest reviews of products, services, or tools that they may be considering to purchase and use in their own online marketing businesses.
Without access to the product itself, I had to hunt what the product actually provided, I signed up as an affiliate intending to offer the product to my subscribers, because let’s face it, without traffic and a list all the herculean efforts you make on your content, video or other marketing efforts, you are not going to make money.
So in my mind there is a need for such programs that the new marketer can use to help in that process. There is a plethora of such offers out there, and the price to participate in them ranges from almost free (to start) to many hundreds or even thousands of dollars for the unwary…
But, how effective are these programs, and are they intended to provide value to you as a client or are they intended to suck more money out of you over time, and get you to focus on selling to others what you bought, trying to get your money back? What is their focus? Are they working for you or for their own pocketbooks?
These are questions we all need to ask ourselves when looking at any such offers that we are bombarded with daily in our inboxes. Just as you signed up to get that offer, you want others to subscribe to your list, because then you can send such emails and make money too…
This is why I was attracted to the Build My List program, and I am sure that is why you are here now reading this..The thing is, is the program worth the money? Will I learn something, and if I buy the upgrades, will I get a return on investment (ROI)? These are more questions you should have…
Let’s dig in then and see what we have here…
General Program Description
There are three level of the program, the front end offer, the pro upgrade and the Elite level (So there are two “One Time Offers” or Upsells). As stated above the entry level provides fewer benefits than the other levels. Let’s quickly go over each…
Front End Offer – Entry Level ($48.00 USD)
There are five training modules, all in a video format, plus an intro video in this package.
They include (in addition to the intro video) training on:
- Traffic (Free and Paid)
- “Business Wizard” training
- Offers Section
- Send Lane AutoResponder
- List building
- Additionally you get…
- Three free months of Send Lane Auto Responder service, a tool to create landing pages (point and click)
- Daily “power calls” with Jimmy Kim (I assume)
- Giveaway eBook called “Build My List” that you can use to attract prospects to sign up to your list
- In the traffic training, you learn about Clickonomy, FB Ads, Free Traffic, Reddit, and a private FB group for fellow Build My List members…
OTO #1 – Build My List Pro Level ($97.00 USD)
You get everything mentioned above plus the following:
- 30+ Done For You Funnels
- 30 Templates Used by Jimmy
- Headline Creator Software
- Additional Training
- 100% Commission on your sales of Build My List program to clients
OTO#2 – Build My List Elite ($97.00 USD)
Here is what you get with this level, in addition to what you get in the basic offer and Pro upsell:
- Priority Support
- 10 Weekly Coaching Sessions
- Business review of your website by Jimmy
- Paid Traffic discounts through a couple of paid traffic sources
- Lifetime access to “Urgency Timer” tool
- VIP Support Desk
My Evaluation of What You Get With This Program…
In looking at the basic package, it appears that you get some basic training in the subjects mentioned, and some pep calls on a regular basis from a real live person, and 3 months of access to an Auto Responder service I am just hearing of (may be new?).
You also get a giveaway product (how convenient – the giveaway is an eBook promoting Build My List), and guidance on how to set things up. It does not appear that you get any access to a domain, a web hosting service, a web site building tool, or a landing page tool with the front end package.
I have not heard of nor used the auto responder provided, but if it is similar to the others out there, there likely is the capability to create landing and squeeze pages, which normally is available at an additional monthly charge to the basic service (which for three months is free). It is not clear which is the case with the program.
That MAY be an additional charge you will have, as you will have for obtaining a domain, a hosting service, a WordPress theme for your website, etc. So be ready to spend more money likely in addition to the price paid for the program…
So you get the concepts on how to do things, but not all the tools you will need to do it. Even with the upgrades some of the above items are not mentioned as being included. If you are new and do not know how to use WordPress nor how to build a website and optimize it (SEO) for search engines, you can forget getting organic (free) traffic.
The 30+ landing pages and the ones used by Jimmy are, my guess, related to the pushing sales of the Build My List program to other new marketers that are looking for some clear guidance on how to get started, a plan or framework that will lead to success…
If you use these provided landing pages and autoresponder only to drive traffic to the Build My List sales sites the best way would be to use PPC (Pay Per Click) through Google, FB, or Twitter.
I am not sure how much the training is provided on such paid marketing strategies, but unless you know what you are doing, you can waste a LOT of money trying to sell stuff using paid ads of any sort.
Is This Legitimate?
Let’s talk about the commissions first. Most commission programs are set up to benefit both sides of the transaction, the creator/developer and the receiver. Often the afiliate marketer will get 50% of commissions from a sale, a good amount.
The normal process for this is that an affiliate marketer requests and gets approved to sell the program and using his lead list, does so. Both sides win in this situation. I signed up myself and was willing to work under these conditions.
But what if you want to hedge your bets as a developer and “weight the roulette spinning wheel” so to speak in your direction? How could a developer do this? Let’s say I am getting a 50% commission to sell his upgrade. For every one I sell, he makes half…
That buyer from me, in turn, can learn how ro set up a landing page and autoresponder, pay to get traffic, and sell the same program on to others, and if they then buy the OTOs , my buyer will realize 100% of sales (It is not clear if the buyer keeos 100 % of all offers or only the upsells). That is quite attractive and it sounds like you could make thousands.
That buyer pays for that privelege upfront though by paying the cost of the upgrade(s). If he is new, likely he will seriously consider the second upgrade at an additional $98 too.
If he does not take action after spending that money, or he has limited or no success selling the program to others he will have lost that money. There will be a percentage that will buy both upgrades, no doubt.
Also there will be an even higher percentage that will never sell one item of this product after spending their money! This is an unfortunate reality. Unless new marketers get a complete path to developing their online marketing program, they grow frustrated and quit, having spent money instead of making it!
The developer, on the other hand, realizes up front $24, $73 or $121, AFTER paying me the same from a $242 total sale (remember I get a 50% commission) depending on what my buyers selects. This money is already in his pocket, and mine! That is good, but perhaps short sighted. That could be a buyer that will be lost forever if they continue to experience frustration and quit the business.
Not only that, what this program teaches, in large part, with the provided program, is very single faceted. The focus is to have the buyers go out and sell more of his product (at least with the upsell this is true, not necessarily with the front end offer), not to learn the business in detail.
So why does this selling strategy work for the developer and why would they use it?
By appealing to a need or a frustration a new marketer is experiencing, a developer can, under the guise of helping people learn how to build a list, sell such a program to them.
Then he can have those buyers promote it on their sites, using their own domain and hosting (with no costs), and get more exposure through the sites. But the buyer still does not have access to a complete system of online marketing, so may not have the success that was promised….More frustration…
Bottom line is the developer makes money tapping into this frustration! He offers a plausible solution for this…
To make it seem sweeter for the front end to the the buyer, that upgrade at a $98 USD price tag allows them to keep 100% of any sales for themselves – sounds mighty attractive!
This concept sounds good, until you realize that with other affiliate programs you pay nothing to have the privelege of selling their program to your lead list. To be fair, you will incur expenses such as a site, domain, and etc.
So this developer strategy works bottom line and the developer makes his money tapping into this frustration! He offers a plausible solution for this…and sells…
Let The Buyer Beware
With many such programs, the concept seems so easy and workable, and it addresses the need for solutions for the prospect. Once the prospect becomes a buyer, after a period frusration rears its head once again…Why no sales????
Not only that market saturation becomes an issue very quickly in such a scenario, over time there are many people selling the same thing you are. You are all chasing the same sets of buyers (you hope they are buyers – if you are not targeting paid ads, you are throwing money away). Let’s not forget you don’t even have a list to sell to!
The attraction you are providing to the prospective subscriber/list member is the Build My List eBook. Basically you are enticing them to buy into what you have bought into and are seeking to make your money back on, and if that buyer buys, he is doing the same, and so on. All the while though this is a partial picture of what online marketing consists of and does not address all the steps needed to have a viable progam!
So let’s go back to the eBook…If this giveaway (promise of assistance in getting a lead list) does not entice them (remember they will have seen the same offer many times) you have little chance of getting them to subscribe.
I have not seen the ebook nor the landing pages, but there are a thousand similar programs out there, so they would have to be very attractive…More likely is that the viewer tunes out the offer or once he clicks on it, quickly sees what the program is and clicks elsewhere…Lost forever to you, unsuspecting seeker of a list!
I could go on and on, but basically I believe this program does have some value for the prospective buyer out there if they are new to the market and want to get some training on how to get started in the business.
They should be aware however, that this is not a comprehensive program that will teach you all the ins and outs of online marketing, and you will have many questions that likely will not be able to be answered in a daily call.
Things like how do I get a domain, what WP theme should I use, what about SEO, how do I select a niche, what about social marketing and PPC, and and and….You get my point…Frustration, disappointment, feelings of failure, and lastly anger may set in…
So at the end of the day I cannot say that Build My List is a scam. It is not. However, the value provided for the money spent likely could be better spent on another comprehensive program that gets you started properly on the path to a viable online marketing program.
I have a review of such a site/program here
===> WEALTHY AFFILIATE REVIEW <===
Without going into too much detail, let me show you a head to head comparision of the two. You can easily see why I say that although it is not a scam, there are better alternatives available to you, and with NO money laid out up front! Click the button below to see what I am talking about here. Good luck to everyone and have a great day!