A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

A/B testing
This is a tool or method whereby you create two versions of something, and then test each one to see which is more effective.
You can use this for many different things such as banners, keywords, web pages, PPC, website set ups, or any are of online marketing where you want to see which of two works better.
Basically you are testing one version against the other to see how each performs (also called split testing). Of course you would use the more effective version after the test period. You can continue to refine the versions as you go along by going through this again.

Above the Fold
This is the part of a web page you can see when it has loaded on the user browser without scrolling up/down or over…

Ad Clicks
This is the count of visitor clicks on an ad banner,

Ad Views
This is the count of views or impressions an ad banner is downloaded and includes the total number of possible views by site visitors

This is an identity for a computer, an internet website, or an email account. Each will have a unique identity. Normally a computer address will have a name or an I.P (Internet Protocal) address, i.e. 187.729.923.234. For websites it looks a little different, and instead is called a URL, and an example would be http://www.mybrand,com. For email it would look as follows:

This is a contextual ad program that is operated by Google. It allows webmasters to place an ad from Google in select locations on their site. It creates revenue when visitors click on the ad and then buy product.

A Google-run network for advertising.

Affiliate Link
This is an advertisement or text link from a web site that will send the visitor to the affiliate member’s unique merchant web site URL, where normally services or products are offered for sale. The affiliate member can earn a commission from sales, or at times clicks to the site, or for providing leads to the merchant’s site.

Affiliate Marketing
This is an internet marketing strategy in which you partner (affiliate) with others to send traffic to their web site. Normally you will get a predetermined commission for the referral.

Affiliate Network
A company that provides affiliate sign up and tracking services for merchants to track and pay commissions. Normally they track all affiliate sales, payments to affiliates, and reports on each affiliate as a service to the merchant and to the registered affiliate. Through such a network the prospective affiliate can sign up for one or many programs the network has available.

Affiliate Program
This is a merchant program to get sales members to sign up to sell what they are offering such as a service or product. The person or company signing up is called an affiliate. Once signed up, the merchant provides advertising material that contains a unique URL for the affiliate to use on their web site or other marketing programs the affiliate uses, and helps drives traffic to the merchant’s web site. When sales are made by visitors using that affiliate’s URL the merchant pays a commission to the affiliate.

This is a company providing data for users on web traffic. Their URL is as follows:

Alexa Rank
This is a measurement indicator that Alexa uses to rank the amount of traffic to a particular website. Lower number rankings are better, and indicate more traffic than say a web site with a rank of 30.

This is a process that a search engine uses or applies as it searches through a web site, and its use allows the engine to determine an accurate picture of what the web site contains, per the parameters set up in the algorithm. Normally the engines are searching for certain terms or phrases and at the end of the search will produce results based on these.

The ALT tag or ALT text is a bit of HTML code that is added to an image. This gets displayed if the image cannot be displayed or can be read by special software to support visitors with disabilities. Search engines will also use read this text for assessing page relevancy and indexing content.

This describes the collection and analysis of data. People collect data on traffic visiting their website to include number of visitors, pages visited and so forth – commonly Google Analytics is the tool to do this with.

Anchor Text
This is clickable text of a link.

Apache is a free, open-source web server software system

This is an acronym that stands for “Application Programming Interface.” It is commonly used as a way for programs and sites to communicate with one another, i.e. between email responder services and websites.

Article Spinning
This is when you create hundreds of unique articles from a seed article by providing alternative words and sentences in the text. There are various levels of this, from simple to ever more complex. It results in many unique articles, but the caveat is that they must be checked for clarity, as some programs that offer this are far less effective than others.

This is an acronym that stands for “American Standard Code for Information Interchange.” Again a way that many platforms and programs can communicate with one another using a common code each recognizes.

This is an acronym for “Microsoft Active Server Pages” also known as “Application Service Provider.”

The more popular a website is, the more authority it is considered to have. This is determined by a range of factors such as popularity, traffic, backlinks, social media shares etc. More authority is good, because it means you have established credibility.

Authority Site
This is a site that is well established in its niche – it will provide a great user experience and also have unique and valuable content for the niche.

This is a tool that Google has called Google Authorship. It is used to identify the author
of a particular piece of content on the web via their Google+ profile and Authorship rich
snippet markup. It is useful because it provides a more professional appearance to the
potential leads doing searches

This is automating a manual task using a bot such as filling in a web form, signing up to a
website, or setting up automatic replies to leads after opt-in, etc.

This is a software solution used to automatically invoke a response via email when a user sends an e-mail to a certain email address or completes an opt-in form on a webpage. These service providers can be used also to send requesters copies of reports, brochures, or product special offers. Some auto-responder services allow you to schedule a series of emails at predetermined intervals so for example you could send by email a series of weekly lessons and course material to a requester.

This is a digital representation of a user on a website. Typically used in online forum and blog commenting. It can take the form of a photo or graphic image. A site called Gravatar is one of the biggest providers of such a service and it allows you to link an image you provide to an email address. The avatar will then “follow” you around and be used in most forums and blogs.

Average Page Depth
This refers to the average number of pages on a site that visitors view during a single session. It is another measure of how the site is doing in keeping visitors when they visit a site, and can be a signal something needs to be changed on the site to increase the number.


This is when one or more website links to your website.

This is the amount of data (i.e. text, images, sound, video) that can be sent through a connection at any one point in time. Think of a water pipe – the bigger the pipe the greater amount of water can pass through it at any one time. It is the same as what bandwidth represents.

These are picture advertisements placed on websites.

Below the fold
This is the area of the webpage that cannot be seen until the user has scrolled down
the page.

This is Microsoft’s search engine, a rival to Google, and other such search services used to quickly find targeted information on the internet.

Black Hat SEO
This is search engine optimization in an aggressive that often uses automated tools and unethical practices.

Blended Search
This is how many search engines provide results, and often they will show a mix of links to web pages, audio, images & video to the searcher.

This is an online journal (like this one) set up so people can share opinions and
discuss various topics.

Blog Network
This is a network of blogs normally owned by the same person. They are set up anonymously
to manipulate search engine to get higher rankings through backlinks.

This is a fancy word to describe the blogging community

This is a program that interacts with the internet, normally to automate tasks or scrape data.

Bounce Rate
This is a measure for the \percentage of visitors to a site that leave without visiting any other pages.

This is a navigation trail on a website that allows you to track where the current page is in the hierarchy/structure.

Broken Link
This is a backlink that points to a page no longer existing – it returns a 404 error.

Browser Cache
This is an area of your memory either on a laptop, phone , or pad that the browser used to preload information so web pages load faster when using the internet.

This is simply an icon on a page that a viewer can click on to have an action take place.


This is storage of static versions of dynamic web pages. It reduces server load, bandwidth requirements and increases page speed.

Call To Action
These are words or buttons used to encourage the viewer to take a certain action. This ranges from clicking on a link to making a purchase – as examples. There are many more instances where this maneuver can be used.

This is the preferred or main page when multiple pages have very similar content. Think of a silo, with the main topic on top, and subcategories under…

Canonical Tag
This is code used by search engine crawlers/spiders telling search engines what URL is the original version of your webpage. It helps you keep from getting penalized or not given credit for what your site contains.

This is a system where a challenge/response test is used to reduce spam. Usually it will ask people to type in the characters they see in an image or solve a simple math problem.

This is an acronym or an abbreviation for “Country Code Top Level Domain.” These are country specific and make use of the ISO 3166-1 (International Organization for Standardization) 2 letter country codes.
Example of country specific TLDs: Canada is “ca,” Brazil is “br,” and Sweden is “se.”There are some notable exceptions, such as the TLD for the United Kingdom, which is “uk,”whereas the ISO 3166-1‘s 2 letter code is “GB.”

This is an abbreviation for “Common Gateway Interface” This is a scripting program that is used to generate dynamic content on Web pages and Web applications. CGI, when implemented on a Web server, provides an interface between the Web server and programs that generate the Web content.

CGI Script
This is the script used with CGI to generate dynamic content on a web site

This is the mention of your business name or address on another webpage with or without a backlink.

This is when users actually click on an advertisement. Normally this number is tracked so you can see how effective your ad is. You can also use this in A/B testing to determine what is effective and what is not regarding advertising.

Click-through Rate
This is the percentage of users seeing an advert compared to how many actually clicked it.
If the ad was seen 200 times and clicked on 40 times, you would have a 20% click
through rate.

This is when you show different content to either search engines or humans. The
search engine will see a highly optimized page, while the viewer an entirely different
view of the page.

This is a user friendly system called content manager system that can manage and publish
a range of content online including text, images & videos. This blog is run on WordPress

Comment Spam
This is when comments are added to a web site that are obviously not intended to address the subject of the comment section. They may try to sell their own product or promote their own website, or something else.

Content Network
This is a group of Web sites agreeing to show ads on their site in exchange for a share of the revenue generated by those ads.

Content Tags
These are small notations on the content of a page, post, or site that allow viewers to quickly get to content or pages that pertain to that tag.

Contextual Advertising
This is the marketing strategy of purposely placing affiliate links within the related content. The idea is to have the viewer click on the link and visit the affiliate site, where they hopefully will buy something so you as the website owner receive then a commission.

Contextual Link
These are links that are strategically placed within related content that, when clicked on, will take the viewer to the affiliate site..

This is when a visitor takes the desired action you are looking for. It can be signing up to an email list, signing up for a class or webinar, or buying a product. IN each case, that visitor has ‘converted’.

Conversion Rate
This is the percentage of people that convert (buy). For example if 3 out of 10 visitors buy a product you have a 30% conversion rate.

This is a text file used by web browsers and websites to store data such as login sessions or to track your activity across a site.

This is simply a collection of words in the form of an article, blog, infographic, etc.

This is the art of using words to create text in a compelling manner that is usually intended
to sell products, ideas or capture attention.

This is an abbreviation for “Cost per Acquisition,” an online advertising model, and could involve making a purchase, registering on the affiliate site, or signing up to an affiliate program or even on their email list.

This is cost per click or how much you will pay or have paid for each click on your link or advert.

This is the cost for 1,000 views or impressions of your advertisement.

This is a highly skilled computer programmer who uses those skills with malicious/illegal intent.

This is a web language used to apply styles to web elements such as font size, color, background & alignment. Examples are Word Press themes…

Click Through Rate
This is the percentage of users seeing an advertisement compared to how many actually clicked on it. If the ad was seen 300 times and clicked on 60 times, you would have a 20% click through rate.

Cross Site Scripting (XSS)
This is a security vulnerability in web forms. When it occurs it can be used to inject code & gain admin access.

This is an abbreviation for “Call to Action” and can be copy, articles, buttons, videos, or graphics that encourage the user to take a certain action.


Day Parting
A term for planning to have different ads on your website or page at different times of the day or days of the week. The value is you want the best converting ads on your site when the most visitors will likely be stopping by.

Dedicated Hosting
This is website hosting that is not shared. A dedicated server is serving only your website without sharing resources with any other sites.

Deep Linking
This is when you create a backlink to an “inner page” of a website (any page on that site that is not the homepage).

Default Page
This is a setting on your website to quickly show web crawlers quickly what can be found on the site. The default page setting on your website should be set to whatever the default
Page is in your site’s directory. Normally this will be index.htm or or default.htm. Having this set properly allows search engines to reconcile between (1) and (2), which both resolve to the same page.

This is when a search engine removes your web pages or web sites from its index. This could happen if it is determined by their web crawler bots or manually by a human. It could happen if you host banned content, or if you breached their terms by employing black hat techniques of site optimization (SEO).

This is a short bit of descriptive text describing a web page, web site, a picture, video or info-graph. Most search engines gain this information primarily from the meta data element of a web page. Directories which track the overall information collected will manually approve or amend the description based on the information that is submitted.

Description Tags
These are tags used to describe things. HTML tags provide a brief description of your Site or page that search engines can understand. Description tags should contain the main keywords of the page it is describing in a short summary.

This stands for “Dynamic Hypertext Markup Language” a commonly used language for developing pages or information on a web page.

These are a collection of search engine results where listings are gathered manually rather than via using web crawling bots. In such directories, websites are reviewed, a brief description is provided, and the site is categorized.

This is a Google Tool called Google Disavow. It allows you to tell Google which backlinks it should ignore when calculating your sites ranking.

This is an abbreviation for Domain name Server. Such servers translate domain names into an IP (Internet Protocol) address. Domain names are alphabetical and more human friendly, but internet addressing is based on IP addresses, which are a numerical. A DNS server is a bit like a map or street directory. When searching by name, instead of revealing this an numerical address will be searched and the site/page provided with that IP address. This process is referred to as Domain Name Resolution.

This is a backlink that can be followed by search engine spiders/crawlers/bots.

This is the generic term for a piece of “real estate” on the web. Each is unique and registered, and the owner controls what goes on that real estate.

Domain Name
This is a unique name made up of letters, numbers, dashes and periods to identify a website.
An example would be

Doorway Page
This is a web page created to rank in a search engine’s organic listing. Very little information is displayed to the human visitor. Visitors may only see a brief call to action (i.e., “Click to continue”), or they may be automatically be taken past the doorway page to the page sought by the viewer.

This is part of a sales funnel…When a user has rejected a more expensive product offering, they will be sent to another page, to try to sell them something that may be more affordable.

Drip Feed
This is when you set up information to flow or drip out over a period of time. An example might be drip feeding 120 backlinks over a thirty day period…They would be sent out at a rate of 4 per day.

Duplicate Content
If you have two webpages featuring either exact duplicate or very similar pieces of content this is known as duplicate content, and is a key cause for Google Panda penalty (hurts your rankings or more severe!).

Dwell Time
This is the time between a visitor’s arrival on a site to the time they exit the site.


This is a digital version of a book – it can be delivered in a number of formats including PDF or in a format suitable for a reading device for a device like the Amazon Kindle.

This is electronic commerce (via the internet) for buying or selling of products/services on the internet.

This is the name for Facebook’s algorithm they use it to rank a page’s or profile’s posts. From this information they decide which posts will appear in the newsfeeds of users connected to those pages and profiles. The higher the Edgerank score the greater the chance you will appear in users newsfeeds.

This is a list of people’s names and email addresses you sign up to your blog, site, or who may have bought your product or service.

Email Link
This is a hyperlink (text that is linked to another site or url or mail address) used within emails to send the clicker elsewhere from the area where the link occurs.

Email Marketing
This is a marketing strategy using emails to market a product or service.

Email Signature
This is a short message or address block usually embedded at the end of every email. Like the old days it can be considered a signature block, and can contain contact or other information.

These are small icons often used in chat, mails, or elsewhere to show emotion or intent. They allow a user to use these to communicate a message pictorially.

Expired Domain
This is a domain that was previously registered by someone who chose not to renew the registration, so the domain has expired.

External Link
This is a link on a webpage pointing to a different webpage external to that website/domain name.

This is an article site where you can submit your own articles for publication. It is generally known as an authority site, so is good to work with because it adds to your authority as well.


This is simply frequently asked questions, the same as in many other market segments. It is used to reduce repeated submissions of commonly asked questions.

This is a tool used to create a small image at the top of open web pages on different browsers such as Chrome, Internet Explorer, or Firefox. You can create your own and add it to your Word Press or other web site.

This is a stream of data. It can serve a number of purposes. For example RSS feeds are used to get the latest updates from websites.

This is a feed of data and can be used for a number of things in the ecommerce world. An example would be RSS feeds, which are used to get the latest updates from websites.

This is when someone writes remarks that attack a person on a personal basis rather than addressing the subject of the conversation. Often it can get quite ugly and moderators must step in to halt the flaming.

This is the area of influence for a subject, or an area that a particular subject covers or ha control of. In the case of the internet an example would be sites that used the WordPress CMS. This information can be found by searching for the “powered by wordpress” in Google.

This is a web site that normally covers a specific topic or niche. Members or at times nonmembers can post on multiple topics related to the subject of the forum. Some have very good content and are authority sites, so should not be disregarded.

Forum Signature
This is a message or information that you want displayed at the bottom of your forum posts. This can simply be your name, quotes, or it could include a link to your website. Note that most forums have rules about what or what cannot be includes in your signature.

This acronym stands for file transfer protocol , a common language used to transfer files from one place to another, i.e. files from your laptop onto your website root directory.

This is when you guide web visitors through a predefined “funnel” of pages usually having multiple calls to action. An example might be: Visit website > Buy product > Buy upsell > Join forum site.


This is a link between different computer systems or networks.

Geo Targeting
This is a term for a process to determine the physical location of a web site visitor, then delivering content to them based on their location. They get this information from analyzing the IP address of the visitor’s computer, which is location specific. This is routinely used to display different advertising or perhaps to display costs in the local currency of the site visitor. Another use of this is for online media companies. They will use this geo-targeting to restrict access to content which may not be shown in some countries due to local laws or license restrictions.

Google Analytics
This is a free analytics tool, provided by Google, providing web site owners or administrators detailed information on user activity on their web sites. Some of the information provided includes number of unique visitors, visitor geographic location, source of traffic, and what the visitor did once they arrived on the web site. This can reveal information such as bounce rates, number of mobile visitors etc.

Google Bowling
This is maliciously working to lower a competitor’s websites standing with Google. This is also now known as “Negative SEO”.

Google Dance
This is when a websites ranking in Google fluctuates rather than remaining stable. Google Dances occur often in the first few months of a websites life or after link building.

Google Bot
This is the search crawler/bot software that Google uses to spider (crawl) the web and index it.

This is a program that allows you to use your own picture when making comments or sending emails.

Guest Post
This is when you have/allow another blogger to make a post on your blog site


This is normally a highly skilled computer programmer. This term is often confused with the term Cracker which is the same as a hacker, but with malicious/illegal intent.

This is the total amount of times your website was accessed. A hit is a person visiting your site.

Home Page
This is the page you will normally be sent to when you go to a particular web page. The first place you see on a site.

This is an Apache web server configuration file. It is used to block spammers, it can create redirects, and will increase your website security.

This is a programming language used in creating websites. An example is I used HTML to make the text bold here.

This is an abbreviation for Hypertext Transfer Protocol. This is a system to access HTML files across a network, including the Internet.

This is a system whereby HTTP is combined with an SSL encryption layer. This provides encryption of data passing from the client PC to the Web Site. This is mainly used when using online banking or entering payment card details into a form on a web page. This is important because the encryption provides protection for private information. You will also see a locked padlock in the status field showing the URL or site you are at.

This is a clickable element in an electronic document or on a web page that can take you to another location on the same page, to a different page or to a different website. Normally it is highlighted with a different color from the rest of the text on a page.


Image Map
This is a tool to provide a digital “picture” of the structure of your website or webpage.

This is when a visitor views your advert or webpage.

Inbound Link
This is a backlink that is pointing to your website

Income Earnings
This is a report on a websites monthly earnings to publicly track and report progress and growth..

This is referring to a search engines inclusion of your website in their evaluation or indexng of the web. The evaluation leads to rankings of the site/page.

Internal Marketing
This is using the internet to market product or services as a business or an affiliate.

This is internal pages or sites within a single entity such as a business or individual’s sites.

IP Address
This is a way for internet users to find your site. It is like a physical address in a city, making every location unique and easy to locate.

This acronym stands for Internet Service Provider. It simply identifies which service you are using to host your domain on the internet.


This term refers to an object oriented programming language created by Sun Microsystems. Java can be used to create applications. This is not to be confused with Javascript which is not the same thing, and has different origins.

This is a scripting language that is used with Web Browsers. It cannot be used on its own but rather is used with HTML to animate and make web pages more active appearing. Javascript is not to be confused with Java (which is not the same thing, having different origins).

Joint Venture
This is typically a temporary partnership between Internet Marketers where they may cross promote or support each other’s products or services. This is temporary as it is usually based on a particular product or service and not each individual partner’s entire business.

This is a selection of Javascript functions that have been optimized to perform many common scripting functions, meeting most web development needs.


This is an important word/search term in a niche that you want to optimize posts and your site for so you will get a good rank and visitors to your website when they look for the keywords.

Keyword Density
This is the amount of times you use the keywords identified for a post or site within the contents. It usually is presented as a percentage of total content.

Keyword Long Tail
This is a series of words as opposed to just one. This allows you to focus in on keyword phrases that have a high amount of searches every month, and few competitive sites that address these words specifically in their content. It drives more visitors to your site.

Keyword Optimization
This is when you make sure that keywords are included in strategic areas of your site so that when Google indexes them, you will be given credit and a higher ranking..

Keyword Phrase
Similar to Keyword long tails, in that you use a specific phrase as keywords, and include this into your title, body and possibly summary of content you post. This way the when they are indexed you will rank higher.

Keyword Research
This is a process you use to determine the best keywords to use to get the most possible visitors for that post. IT also helps with rankings of course, and leads and conversions. It is central to online marketing.

Keyword Stuffing
This is when you add too many times the keywords you are focusing on into your content. It may not appear natural and could result in a penalty by the search engines when they inex your site, plus you will turn off visitors and often they will just click away from your site. So not good to stuff.

Keyword Tags
These are the key words or ideas for each post, picture, or graphic you may use in your content. It is important to include your keywords into your tags, as it will improve your ranking by Google, plus it is good for the visitor to quickly see what will be found on that particular post. Note it is important to make sure that the tags are actually addressed in the post


Landing Page
This is a page you intend the user to first arrive on for taking further action. Landing pages usually will have a clear call to action.

This is simply a link from one website to another.

Link Bait
This is a piece of content created with the goal of attracting backlinks from other websites.

Link Building
This is when a person creates backlinks to website they own or are in control of.

Link Popularity
This is simply the level of interest your post or content has that will drive links to be added on a natural level without outside interference.

Link Pyramid
This is a backlink structure you create or have that looks like a Pyramid structure, and your \website is at the peak. Let’s say your website has 200 links pointing to it. For each of thise links, under them they have 200, and each of those 200 links has a further 200 pointing at them, and so on. This creates a pyramid structure of links.

Latent Semantic Indexing is an indexing and retrieval method that works out which words are relevant to other words, for example Google crawlers know that the word SEO is related to link building, keyword density & link bait.

Link Velocity
This is the speed backlinks are created or removed from a website or post.


Mailing List
This is an email list that you gather as visitors to your sites opt-in and provide their names and email address.

Made for Adsense (MFA)
These are websites specifically built to use the Google Adsense program ads and make money.

Meta Data
This is what you enter into each site or web page content in a designated area of your back line dashboard to provide a description of a webpage or post.

Meta Descriptions
These are the descriptions of a webpage that appear in search engine results pages and what potential visitors will see when they do a search. These snippets often determine whether or not the visitor will click on your site or another so they are important.

Meta Keywords
These are keywords used to help search engines determine what a webpage is about. Google dropped support for Meta Keywords in 1998 so nowadays just remove meta keywords entirely. No need for them.

Meta Robots
This is a tag referred to as a meta tag that is placed in the head section of a webpage. It tells search engine spiders to index or follow that specific page or not.

Meta Tags
This is a collection of tags including the Meta Title, Meta Description, Meta Keywords & Meta Robots tags, each serving its own purpose.

Meta Title
This is the title of a webpage that is seen in the browsers taskbar or in search engine result pages. Very important to write it in such a way that it will attract potential visitors.

MLM – This is an acronym for multi-level-marketing, a form of business approach a company may take. Bad MLMs are often called pyramid schemes, and all MLMs have some characteristics of this to one degree or another.

Mobile Marketing
This is the marketing that focuses on the tool used by many customers nowadays, and there are special approaches to this marketing angle that appeals to this market segment.

This is when you introduce features to a website that allow it to generate income from sales. This could be in the form of banner advertising, affiliate marketing or launching a product/service.

Money Site
This is a nickname for your main website you use to generate an income.


Negative SEO
This was formally known as “Google Bowling,” Negative SEO is the malicious practice of actively working to harm a competitor’s sites standing with Google or other search engines.

This is a new age name for practice of etiquette on the internet. A cute name that really means practicing good manners while conducting business or spending time on the internet.

This is a term used to describe new people to some activity or business segment on the internet.

This is a site that could be a forum or similar for the posting or publishing news.

This is a very targeted segment and commonly is used when determining a market segment a blogger will choose to focus on. The more unique the niche is, the better chance the blogger has of ranking and getting visitors to their site.

Niche Marketing
This is a marketing strategy where the marketer focuses on a unique market niche for the purpose of monetizing his blog or other medium used.

This is a tag that can be added to links telling search engines not to follow them or give them any weight when calculating rankings. Any paid or affiliate link should have the NoFollow tag.

This is a tag that when used tells search engines not to index the current page. Note you can also use this noindex to indicate entire sections of websites are not to be indexed with the robots.txt file.


Offsite SEO
These are optimization techniques for creating the conditions that search engines will reward with the highest possible ranking upon indexing. They are back of the house techniques normally, so make no changes on the appearance of your website.

One Way Link
This is a link pointing to a website that does not provide a link back to the linker.

Onsite SEO
This are optimization techniques for search engines applied by making changes to the website itself, as in the site may look different to the visitor (i.e. links)..

This is when a user agrees and fills out a sign-in form to join to your email list or agrees to receive communication from you.

This is when a user does not agree to remain on your list and requests a subscription cancellation.

Organic Link
This is a backlink to your website created naturally by another webmaster.

Outbound Link
This is a link on a webpage pointing to another webpage on a different site/domain name.


Page Rank
This is a Google-based metric giving a value to how authoritative a site or webpage is based on incoming backlinks and other factors. PageRank ranges from 0 (least important), up to 10 (most important).

Page Title
This is the title of a webpage from the Meta Title tag.

This refers to the Google Panda update and when implemented it added a penalty for low quality sites and duplicate content.

Pay Per Action (PPA)
This is an advertising strategy used where you pay only for completed actions such as confirmed sales, email subscriptions, or an inbound sales query..

Pay Per Click
This is an advertising model where you pay an agreed to amount for each click your advertisement receives.

Pay Per Sale
This is an advertising model where you pay a set amount for every sale your advert converts.

This is what a search engine can score a site and may be determined by algorithmic (automated based on a set of rules) scores or it may be manually applied after a human review of your site.

This refers to the 2012 Google Penguin update where penalties were introduced in and targeted unnatural backlink profiles.

This is a file format from Adobe, The acronym stands for “Portable Document Format “and a file format mainly used for distributing files across a network or from a website.

Any document can be translated into a PDF format irrespective of the application. The document can then  viewed across multiple computer platforms in a read-only format.

This is a commonly used format for Ebooks and product electronic Manuals.

Permission Marketing
This is a term referring to marketing strategy where you have the agreement of the target audience – an example would be email marketing to subscribed members of a blog site or a forum.

This is a programming language also known as “Hypertext Preprocessor.” It is usually used to provide dynamic content and provides interactions with databases.

This is an automatic notification sent when a link has been created to a post from an external website.

This is a license given to digital products usually allowing you to modify, reuse or resell them as you wish. Look at the rights before you buy, as some restrictions may remain.

Plug In
This is a file or bit of code easily installed to Word Press or other program/site to provide new functionality to a website or a content management system.

These are usually a series of digital media files. You can listen online, download them, or can subscribe so they are sent to your email box. They can be played or listened to on personal computers and mobile devices. The name originated from a combination of Ipod (Apple’s mobile music player) and Broadcast.

This is an advertisement, a banner or a webpage automatically triggered to appear underneath the current web browser view area and is considered by many to be an unobtrusive form of advertising.

This is an advertisement, a banner or a webpage automatically triggered to appear somewhere on the current web browser a visitor is using and by many is considered highly intrusive.

Privacy Policy
This is a statement that discloses some, or all the ways a company or website gathers, uses, discloses, and manages a customers’ or client’s information.

This is computer systems or devices “talking” to one another. There needs to be a clearly defined method how data will be transmitted and what format that data will use. The set of rules is called a Protocol. Some common examples of protocols include:

FTP (File Transfer Protocol) – Used for copying files between computer systems/devices

HTTP (Hypertext Transfer Protocol) – Used for accessing HTML files across a network, including the Internet.

IMAP (Internet Message Access Protocol) – Used for email retrieval and storage

IP – (Internet Protocol) – Responsible for logical addressing on a network, i.e “IP Address”

POP (Post Office Protocol) – The most common protocol for receiving email messages. Now in version 3, so commonly referred to as “POP3″

SMTP (Simple Mail Transfer Protocol) – Used for transferring email between computer systems. The most common protocol for sending email

TCP (Transmission Control Protocol) – Used to ensure the delivery of information packets across a network.

A proxy allows the user to hide their IP address and allows them to remain anonymous/appear to be using a different computer in another location to connect to the internet.

Private Proxy Server
These are proxies not publicly accessible that require a private login/authorization for use. Private proxies often are faster and more reliable than public proxy servers..

Public Proxy Server
These are servers that provide internet access normally in a public setting. These are often slow, unreliable and shared with thousands of people.


This is a request or a search and is used often in different aspects of using the internet or programs/actions associated with the internet.


Reciprocal Link
This is when your link to a webpage is returned be them linking back to your website.

This is when a click on a page or site link will automatically redirect the clicker to a different URL.

This is when you refer a visitor to an affiliate site. Normally you have a link and will get a commission if the referred buys something.

This is a bit like internet stalking. Say you go and view an ad or a product on a website. The ad network responsible for displaying that Ad then places a cookie on your computer. When you continue to browse to different websites, that ad seems to follow you around even when viewing totally unrelated websites. This is a demonstration of ad retargeting.

Return On Investment (ROI)
This is the percentage of profit above the initial investment, i.e. if your investment was 100 USD, and you earned 120 USD from a sale, your ROI would be 20%.

Rich Snippet
These are HTML tags that are used to mark-up specific data, such as a review, review rating, price, address, phone numbers etc. Google now uses these to display in their search results.

Rich Media
These are web advertisements or pages that are more interactive or animated than standard static banners or pages.
This is a the Google or other search engine tool used to analyze a web sites contents.

This is a text file places at the root of a website that contains instructions for bots/spiders/robots crawling your site.

This is a standardized data feed system called Really Easy Syndication used for sending or delivering updates/content from other websites.


Sales Funnel
This is a series of webpages designed to get the user to buy products/services. Because they look like a flowchart if laid out, with different paths or options that the visitor is lead through as they [progress through the sales pitch, it is often called a funnel.

This is a Russian based blog network.

This is software or a bot that spiders the web to collect or “scrape” data.

Search Engine
These are programs that allow internet users to search for items of interest that can be found on the internet. The biggest and most predominant one is Google.

Search Engine Marketing (SEM)
This is using search engines to market to your target audience either through use of SEO methods to get organic traffic or by paid methods such as using Pay Per Click (PPC).

Search Engine Optimization (SEO)
This is the process of optimizing your website and using different strategies to gain higher rankings in the organic search engine results. You are trying to get your content/website page to rank as high as possible so visitors will head to your site versus the competition’s sites.

Search Engine Results Page (SERP)
These are the results you see after conducting a search in a search engine like Google.

Shared Hosting
This is when website service from a hosting service is shared with other websites, meaning the resources are shared equally between the different users.

Site Audit
This is when a full review or analysis of a site is done to ensure a smooth user experience by checking for broken links, or it could be an in depth SEO audit to identify onsite SEO problems.

Site Map
This is an overview of your complete website. It is a page linking to all other pages on the site, and it allows spiders to easily find all of the pages on your website. Please also see XML Sitemap

Site Speed
This is a term use to refer to how fast a website loads – of course faster is better.

Site Links
This is a list of links to related inner pages that appears underneath specific results on the search engine results page.

Social Bookmarking
This is a particular type of backlink usually created when a user publicly bookmarks your site with a service such as like Reddit.

Social Commerce
This is the marketing strategy to create content that will provide leads and conversions by using social media sites such as FaceBook, Tumblr, Pinterest, etc.

Social Media Marketing
This is using the social media sites such as FaceBook, Twitter, LinkedIn, Pinterest, and others to further your online marketing program through developing marketing programs that best address each of the media or all of them.

Social Media Optimization
This is planning your marketing strategy in such a way as to optimize the value social media offers for your sites.

Social Share
This is when an item of interest is shared with another member. At times this can go viral, or have masses of shares. Examples would be when a user shares your webpage on social media, or clicking on a “like” button, tweeting about it or posting it on Google+.

Social Signals
These are trends or “signals” noted from social mediums such as FaceBook, LinkedIn, Twitter, or others. Regarding SEO it is a measurement of those trends that show the popularity of a specific webpage based on how many times it has been shared & discussed on social media sites.

These afre comments or mails that have no value and are often sent out enmasse, clogging up user’s inboxes with useless or harmful information.

This is a “bot” or software used to crawl the internet and index data.

This is when you take an initial or “seed” piece of content such as an article and ‘spin’ it with alternative words and sentences to produce hundreds of unique articles. Today frowned upon, better to create unique original and valuable content, or risk getting a negative outcome when Google penalizes your site for doing it

Split Testing
This is when you test different versions of web pages to see which performs better. This is usually measured in return on investment, conversion rate and click through rate. You can also split test other things like headlines, images or entire layouts and designs for the same.

This is when an article is formatted with spinning markup – it is ‘spun’. Normally the document may appear disjointed, but software is used to create many different varieties of the same article. Since the advent of penguin and panda this is frowned upon for use by marketers due to the resultant penalties.

Squeeze Page
This is another name for a landing page, where you make an offer to a visitor that when taken will lead to a conversion, or alternatively, may lead to a down-sell, or being taken to another page with an offer for a cheaper alternative.

This term is used when an ad or banner will stay in one position on the page viewer’s screen no matter what he does with the underlying content.

This is when a user subscribes to your site either through an email subscription, RSS subscription or by following you on social media.

Supression List
This is a list of pages/entries/aras not analyzed by Google Bots when they analyze sites.


These are individual keywords or phrases used to describe and categorize individual blog posts, pictures and videos.

Target Audience
This is a group of people you want to have interest in your product/service/blog. An example would be this site, where I am trying to attract people that are interested in making money in online marketing business.

Targeted Marketing
This is marketing efforts with a target audience in mind.

Tiered Link Building
This is a backlink structure taking the form of the pyramid, with your site at the top of the pyramid. For example your website may have 200 links pointing to it (tier 1). Each of those 100, may have 200 links pointing at them (tier 2). And each of those 200, may have 300 links pointing at them (tier 3) creating a pyramid structure.

This is used to follow traffic patterns that visitors display when they visit your site.

Tracking Code
This is the code snippet you add to programs to track the traffic to your site and their movements while there.

This is visitors to your site

Traffic Marketing
This is planned marketing activity which has the goal of increasing traffic to a website.

Traffic Generation
This is marketing activity using various strategies with a goal of increasing traffic to a website.


This is a part of a sales funnel when a user has bought a product. You then will try to up sell them to buy something with a higher price tag.

This is the address of a webpage on the internet.

This is a term on how usable a webpage is – improving its design will make it easier for the visitor to navigate and increase conversion rates.

User Generated Content
This is when users create content on your website, for example by submitting a comment, creating a forum topic, uploading a video and so forth. A good example would be YouTube.


Viral Marketing
This is when you take advantage of a video or post that is spreading very quickly across the internet. You would try to leverage this for your own purposes even if it is not your content.

Virtual Private Network
This is a virtual server, usually running Windows or Linux, you can remote into and hide your true location. Depending on the goal, SEOs use these networks to run link building software uninterrupted or to host websites.


Web 2.0
This is the transitional period of the web from static webpages to webpages that allow sharing & interaction, or as is known the second generation of the web.

Web Browser
This is the tool used to navigate the web, Examples would be Explorer, Chrome, Firefix, etc.

Web Host
This is a service that hosts websites on its servers.

Web Page
This is a page on a web site or it could refer to a web site in general.

This is a web seminar done over the internet.

This is the person that has administrative control of a web site

White Hat
This is SEO techniques used to improve web site rankings that are generally recognized as standard and do not involve tactics that are penalized by search engines.

Wiki (pedia, media, etc.)
These are free sites on the internet open for all and free to use. They are similar to an encyclopedia, a photo center, etc.

This is one of the most widely used programs used by bloggers, online stores, and web site developers to prepare good looking sites that are simple to work with.

An acronym for what you see is what you get. Means as you enter information tp a program, this is what you will also see thereafter when looking at a finished product or page,


XML Sitemap
This is a list of pages created in a standard XML format set up for search engines to find.

This is a security vulnerability on a website where a hacker can enter their own code in input areas of your site, to gain access to your site, and bypass site security. Input fields such as contact forms, comment fields andhhhh search fields are at risk as are any fields where you are requesting a visitor to enter data.



301 Redirect – A permanent redirect from one URL to another URL. 301 redirects are often used to mask affiliate links.

302 Redirect
This is a temporary redirect from one URL to another URL.
It tells the Search Engines this is a temporary move, so the search engine will keep the original or old URL indexed and NOT move everything over to the temporary URL.

404 – An error message when a page cannot be found on a website.

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