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As we start off the new year, it is a time to look at your business practices and determine what areas you could improve on. One question I get from a lot of business owners even in this day and age is whether they need to be on social media or not.
Believe it or not there are a lot of these business owners that do not think there is any value to having a presence on Facebook, Twitter, Google +, Pinterest, etc. I try to get such owners up to speed through showing them the value such sites can have on their business.
Today I am going to show why you need to relook at your social marketiong program to increase your success and sales in 2016. This is important this year more than ever, and I am going to show you why.
You can attack this as a business owner for your own program or is you have an online marketing agency like I do, then this article will also help you out in selling the program that you have revamped for 2016 for clients. .
SOCIAL MEDIA UPDATE INFOGRAPHIC
Here is the latest information on the various social media platforms and the prospects they have the potential to reach:
WHAT ARE THE IMPLICATIONS FOR THE BUSINESS OWNER
I use a three pronged approach when it comes to talking this subject with business owners.
It basically comes down to this when I speak with the business owners that are either not using the social media platforms or not using them correctly:
“If you are NOT using these platforms effectively, you are losing business and profits!”
I show them this infographic and other related material to include a video that shows the value of social platforms for their business..
The next question I pose is this:
“What if I could show you, without any cost to you, how you could easily increase your business sales, would you be interested?”
Of course, most are interested.
Something free that has some value is a very attractive offer for the business owner.
To back up my offer, I have developed what I call a “social health survey” form that I provide to the prospects at that point.
This form is quickly filled out by the business owner so I have a good idea of what they are doing and what they would do if they had a perfect world.
Simultaniously, while they are filling this out, I use some research tools that I have to get an internet perspective of what their program looks like.
When they return the survey to me, I combine the two and show them how their customers or potential customers view their social presence.
I also offer a set of recommendations that they can implement themselves, or if they would like our company to do this for them, I make a proposal (included as a part of my report).
This can be considered as the closing to the sales pitch, because in the report I offer three different packages they can select from, and depending on the level of service they want, they select and set up an agreement with our company.
Of course to officially close the business, I will add in some forms and etc. to get them into our system and started with the program they select.
This is a simple 3 -pronged process that I have developed over time and it works very effectively. Of course there are a number of drill down details I could go into, but for the purposes of understanding the sales process, I am keeping it simple here
If you have further questions on the process I use, please ask them in the comments below, where we can discuss and provide further clarification, suggestions, and alternatives.