NEW FREE GIVEAWAY (ALMOST!)

I have decided to offer a monthly magazine that covers marketing subjects for businesses for this sites members.

It will be offered on an exchange basis…

And signing up to get it consists of a very simple two step process as follows:

STEP ONE – Subscribing

You provide me a name and a place (email) to send this valuable resource, using the provided opt-in forms you can find on every page on this site…

STEP TWO – Confirmation

I will send you an email so you can confirm you want to subscribe to the page. When you click on the provided url, you will receive a confirmation mail that  you have been subscribed.

Also with that confirmation mail you will receive a download link to the latest issue of the monthly magazine!

There are NO subscription fees, NO requirements to renew or do anything other than download the monthly magazine and use the timely, insightful, helpful and free information contained therein!

I am now working the final editing and other details and will add it to the home page as soon as it is completed (within the next day or so)! After it is up, I will come back here to update this post and let everyone know!

EXCERPT OF WHAT YOU CAN EXPECT

Here is an excerpt from last month’s magazine, an article on the search results change Google recently implemented that will affect us all:

Clicks Magazine for OptIn - CLICKS MAGAZINE FREE

Sample Article:

“Flipping the Google’s “Snack Pack” Update to Your Advantage

As you may have already noticed, on August 6th Google updated the way websites appear in local search engine results.  While Google’s updates vary from time to time, the latest update can affect websites in a number of different ways.” 

This “local snack pack” Google has created has changed a series of seven different local listing requirements to just three sets of changes.  Local result listings will be shortened and the “Local Snack Pack” replaces the previously used “Carousel” by Google. 

This shake up will determine how easily businesses can be found in browser searches across the world.  This changes how web marketing will be completed so local websites appear higher in searches. 

The goal is to ensure that a business website will fall in line with the new Google update and still maintain how easily consumers can locate the websites. There are methods and strategies to ensure that this new change will keep your website found.

Every business listing offers just a minimal amount of information that is targeted at searchers to go ahead and click through to the next interface and then to a third interface. 

Right now, this update only applies to a certain type of businesses such as restaurants and most service providers.  However, this change could potentially affect other industries and businesses as well.  That is why it is imperative to be aware of these changes now so as to not be blindsided by them later. 

The Shift that Shook Up the Sites

While seven local businesses were previously listed, Google has shortened that to three of the top local listings.  Included in these listings are the business name, location, brief description of the business, and the Google star rating based on customer experiences. 

The image below shows the major change:

Issue 13 Flipping the Google%E2%80%99s %E2%80%9CSnack Pack%E2%80%9D Update Normal 7 to 3 pack layout - CLICKS MAGAZINE FREE

More in depth information will not be listed even though it can be vital information.  While the listing might give the location of the particular business, it may not offer anything more than a city name. 

To find the business address, it would require users to click through to find the information.  While users might be looking for the business’ website link or a phone number, Google will require a click through to another interface to find it. 

Not only does the snack pack version shake up online marketing and SEO, it also changes how it might affect visibility and traffic to the website.  Someone who has never been to a city before might find themselves not interested in what the snack pack has to offer and the user may find themselves continuing to click even more to find just what they are looking for.

It not only seems like more work for the site content webmasters but also for the users who want to simply search for a nearby Italian restaurant. 

What Looks Different…

The local search engine result pages (SERPs) will look different and the new local listings will also be different to navigate.  In comparison, before the snack pack was utilized, if someone was looking for a local professional in heating and cooling, there would be a listing of seven different companies that offer those services.

 It would include a location which usually provided an assigned location on a map of the city.  It would also show if there were reviews or star ratings. It would also provide a telephone number and an easy click through straight to the company’s website. 

Now, with the three pack abbreviated version, users get three of those and it just lists the name of them.  There is a link that shows that it is a heating and cooling service business but there is no phone number and no other information. 

One might have star ratings provided by Google which has reviews but they are harder to get to.  There are not necessarily direct links to the website either but instead, a little icon that can be clicked on to show there is a website.  Now, searchers can no longer get business contact info but instead have to look it up on their own. 

Previously, these businesses might have had a hard enough time to squeeze into first page search engine results to be found even in the top seven.  Now with the top three only being listed, competition to make it to the snack pack listings makes it even more difficult. 

While it is still early to tell, the Google update has made a significant impact but it seems to have a few bugs.  However, if this is the way that Google wants to run their search engine results pages, the mogul will find a way to make it work. 

The Upside of the Shake Up

Perhaps looking at it initially makes it seem more difficult for local businesses, there is another way to look at it.  The snack pack provides an opportunity for more exposure for more businesses.  Depending on the actual location of where the searcher is, the top three local results actually rotate. 

For example, if a user is looking for an Italian restaurant in Chicago, depending on where the user is in Chicago, a user might get a variety of different results each time they check it with the top three constantly rotating. 

This means that if a user is in northern Chicago is looking for an Italian restaurant, they will see different search engine results pages than someone who is conducting a search while they are located in southern Chicago when using the words “Chicago Italian restaurants” for example.

Issue 13 Flipping the Google%E2%80%99s %E2%80%9CSnack Pack%E2%80%9D Update Google Page Screen Capture 3 - CLICKS MAGAZINE FREE

 

The Snack Pack interface may seem a little bit limited upon first glance.  However, it actually could be more beneficial.  It could appear that if Google pages are not up to date with information on a certain business, customers could receive information that is incorrect. 

This could lead to a business being found in a search but the information could be incomplete or wrong which is harmful to a business.  However, if a business has a Google page that is up-to-date with correct information and reviews are positive, this new platform could prove successful for a business.

However, there is more to this update that business users need to know.  Since Google My Business links and fly-out business cards have been disabled, searchers will turn to a map view that lists 20 businesses. 

Also, most users who are searching for a business will look for organic results that appear more credible which means users will likely go straight to a business website or even business page directories such as Yelp. 

Aim for the Top 20

The major thing a business owner must focus on is whether or not contact information is up to date in all directories and on Google pages.  SEO strategies can also be adjusted even if a business already has a proactive SEO team working on content. 

If you, as a user, try to Google your business, you may not show up in the local pack.  However, if you went a block away, you might show up immediately.  These fluctuations make it really difficult to track using rank checking tools and technology. 

Your ranking report might show a much different analysis when in actuality; your business is appearing in the Snack Pack for actual searchers using Google.  Cynics think this might make local businesses turn instead to AdWords to pay for higher spots in Google’s searches.

One solid tip to take advantage of is to make sure that your business appears on the map view among the top 20 which Google lists.  For this portion of a search, if someone is looking for an Italian restaurant in Chicago, no matter where that searcher is located, it is very likely that you will appear in the top 20 regardless of where a person is searching from. 

The top 20 just might be rearranged depending on the user’s physical location at the time. 

Issue 13 Flipping the Google%E2%80%99s %E2%80%9CSnack Pack%E2%80%9D Update Google Page Screen Capture - CLICKS MAGAZINE FREE

What this actually means is that there is a more even distribution of visibility for the top 20 businesses.  This might mean that you change your focus on marketing through Google and focus more on being sure that you are listed in the top 20 map rather than the rank of a local pack.

A searcher can spot you if you are already listed in the top 20 but make sure that the snippet you are given about your business is a compelling one because your business name is just one among a long list of competitors.  Even if you do not show up in the top three, that snippet can help steal customers from the competition.

Keep Your Info Updated & Positive Reviews are a MUST! 

If you are doing good work at your business, ask customers to leave positive feedback to keep positive reviews on Google+ pages.  Zagat and Yelp’s webpages should also have positive reviews since users will be focusing on organic information.   

In the image below, you will see how the reviews looked like BEFORE the update: 

Issue 13 Flipping the Google%E2%80%99s %E2%80%9CSnack Pack%E2%80%9D Update Google Page Screen Capture Ratings - CLICKS MAGAZINE FREE

 

And this is how the reviews (no longer called Google Reviews) look like AFTER the update:

Issue 13 Flipping the Google%E2%80%99s %E2%80%9CSnack Pack%E2%80%9D Update Google Page Screen Capture 5 - CLICKS MAGAZINE FREE

You want your business info up to date and for this new search methodology to show a good representation of your business based on past customers in order to entice future clientele. 

For the long-term, the focus of success not just for the three empty and coveted slots should be up-to-date information and positive customer reviews.  Some may think this will change SEO strategies completely to try to get in those top three slots to eliminate the competition. 

While this is true to some extent, the likelihood that users will only use three suggestions is very slim.  Why focus on three options when users can look at 20? That is why the click through information is so imperative so users can be wooed by the true information that is posted online and through Google.

Regardless of where your business appears on any directory or database, ensure that all name, address, and phone numbers are current because this helps to build a page’s authority. Plus, make sure these are standardized across all citations on other websites and directories.

Additionally, it’s a good idea to make sure your opening and closing times are accurate and up to date.  If your business is open on Sunday – but only during certain months, make sure that during the months that you are open on Sundays that you show that you are open.

If that desperate person in need of heating and cooling repair on a Sunday sees you’re open and then finds your business is closed, you have lost a customer.

Main Strategy Focuses to Implement NOW 

Continue to pay attention to external listings and on-site listings.  Use Google+ for external listing opportunities because that is Google’s go-to since businesses are using their own products. 

Focus on these things to ensure the Snack Pack update works for your business, particularly in a Google My Business listing:

  • Include an in-depth and unique business description that includes links and is correctly formatted
  • Choose a business category that is correct on your Google My Business listing
  • Upload several compelling and high quality photos and include a high-resolution profile image and cover photo on your listing
  • Include a local phone number and utilize click-to-call tags in phone number listings
  • Add any other business information associated with a physical address and ensure that the listing matches what is on your website and in other local directories
  • Earn positive reviews on Google+
  • Make sure that your website is easily accessible for mobile users and is user friendly on mobile devices

Embrace the Change as an Opportunity 

Stick to these simple strategies and recognize that the increase in competition is actually beneficial to potential customers.  Local businesses that make the effort to keep their business information up-to-date are businesses that show they care about the growth of their business and acknowledge that there is a need for an improvement for an online presence. 

If a business cares about how they appear to potential customers, it is more likely they care more about offering excellent customer service too.  In the long run, this technique might help the cream rise to the top.  So be the proverbial cream.”

CONCLUSION

There you have it! This is just one of many that will be published monthly and sent directly to your inbox i a PDF format for ease of opening and reading…

The articles included will provide valuable information we can all use and implement to have more success and make more sales/money. This is something I have wanted to do for awhile, and finally am getting in place for all my subscribers…

This is exactly what this site is all about! I want al of us to have the edge in staying a step ahead of our competitors and offering the latest and greatest for our clients!Let me know what you think below in the comment section! Thanks for stopping by!

Kind Regards,

David Sweney Online Siganture - CLICKS MAGAZINE FREE

39 thoughts on “CLICKS MAGAZINE FREE

  1. Sounds like a really interesting offer – will you be writing the magazine yourself every month and how often will you cover subjects on Google? I own 4 websites myself so I like to stay up to date with whats going on in the world of search engines and SEO. Great website by the way – full of interesting information!

    1. Hi Chris,

      Thanks much on the compliments…Also thanks for stopping by and taking the time to look through my latest post here. I am having it outsourced and then doing the final editing myself prior to pucblishing it. It will not be a for-sale magazine, only a free ezine for subscribers to this site and my other sites (I will also offer Clicks to my offline clients for my video and marketing agencies for which I have 2 sites)…

      This magazine idea is something of real value because it has the latest and greatest in it, and there are many things that may be of value for thise 4 websites….It is targeted towards businesses, yes, and what you have is a business…Yes there will be a lot on Google because it plays such a large part in what we do to get clients…

      I have tried the giveaway eBook you see on my page to attract leads for a while and it is getting a lukewarm reception. Having this magazine will work much better I think…..Right now I am setting up where to store it for download, likely will be dropbox for now….

      Please feel free to sign up and have a look at the issue when it is live!

      Cheers!

      Dave : )

  2. Hello Davie!

    I think that’s really a great idea that you offer a monthly magazine about business marketing. Thanks for sharing this information about google update. This local business listing, does it only apply to business websites that have a physical location mentioned in the website? What if the website doesn’t provided location in their website?

    1. Thanks so much for stopping by and taking the time to provide some feedback! I do appreciate it…I really hope this Clicks magazine does help massive amounts of people who stop by here and subscribe, that is exactly what I am looking for!

      As to your question on physical location, I think every business will have at least a home address that could be used. In the case of affiliate marketers it may be that they use this in lieu of having a bricks and mortar address.

      My video and marketing agencies are online (http://www.davespromarketing.solution and http://www.davesprovideoshop.com) , and I do most of the work from home, although I do have an office I can use if needed, so I will use some of the guidance included in this article…

      I think though that businesses that are wanting to get actual traffic into their stores, restaurants, offices, etc. will pay the most attention to this particular article. This is who I am targeting with the two agencies I mention above as well, and they too will get copies of this magazine…

      There is also now a service called Google My Business that combines a lot of the different services Google has under one umbrella…Every local business is eligible to claim and update this service site and should do so. It will help in so many ways to include with the Google Maps….That will be expanded on in the issue that is coming, so be sure to sign up!

      Also let me know what other topics you would like to have covered in fiture articles, and either I can do a special report or it will get placed in the queue for inclusion in the ezine! Thanks again and have a great day!!

      Ciao!

      Dave : )

  3. I like how informative your page is. Its a little bit slow because of all the info but it is definitely worth it. Good images. I love how you make it easy to contact you if people are confused. Try and make you pages font a bit bigger but other then that I love your page!! I

    1. Hi Rasaad,

      Thanks for your observations on the page layout, What do you think of the concept of sending out a monthly magazine that is targeting online and offline businesses with articles on the latest and greatest in the marketing arena?

      I am trying to provide something of real value to prospective subscribers in several different ways, Each will provide this value, in this case the magazine at no charge. I will be playing with the content to see how I can further tweak the information as I go along, but bottom line is giving my subscribers a reason to provide their contact information.

      Cheers!

      Dave

  4. Hello David

    Thanks for providing all the changes within this google update. You do clarify that this change currently involves certain type of businesses, if this works well google might implement it for other types aswel, one question about this. Regarding website owners who are oriented towards affiliate marketing, not having an actual location for their business , how would this impact?

    1. Hi Alan,

      Thanks for coming by and asking a good question on the article that is an excerpt of my Clicks magazine that I will be sending out monthly for subscribers. This is a tool that will be full of such articles and it is likely that there will be some niches that will be able to use information found in one or more of the articles useful.

      For the affiliate marketers who do not have a physical address, say they are working from home, if they are registered and paying taxes and etc. their home address could be added to help potential clients find you. If that is not so important, as is likely for most affiliate marketers, then this would apply less…

      Even if soe of the articles do not apply directly to the business at hand, it is a great tool to keep up with what is happening in the market at the moment. It will have some value depending on the kind of products you are selling.

      Since I also have a video agency and a marketing agency that support my own other businesses as well as offline businesses globally, some articles in the Clicks magazine will also apply to the clients I support. Note the intent is to provide info on different kinds of marketing available, SEO, and etc. to subscribers and clients.

      Cheers!

      Dave

  5. Great article!
    i have recently begun looking into promoting local businesses online and this kind of information is great. I will most definitely be back for more info and look forward to future issues of the magazine to be delivered to my mailbox.
    Good luck with the mag it seems you have a lot of knowledge that many will benefit from.

    1. Hi Lee,

      Thanks for stopping by and also for adding your thoughts! I should have my first Clicks magazine out today, advertized here, and available for all subscribers. I am just putting the last editing touches now to the current issue. Current subscribers will get the issue mailed to them automatically once it is published…

      Offline marketing represents a huge market and we can serve these businesses that may not realize what they are missing out on by using what the marketing world is ever more focused on…Mobile marketing, making sites mobile friendly, finding a way to make FB, Googlw, etc. work for increasing their business, etc.

      This magazine will open their eyes, and it can also help us as online marketers, because it is always good to know what is going on in the market. The internet changes so fast, it can easily happen that you miss out on the latest that will keep you ahead of the competition.

      Cheers!

  6. Hi Dave I think the magazine idea is great, and you don’t need too much information in it because people are inundated with content, so a couple of really good articles would be useful.

    I also read somewhere that more people will subscribe to a simple checklist than they will an e-book, which seems to support what you’re saying as well.

    I enjoyed the article – one of the things that really annoys me is looking up websites and information of businesses to find it is out of date and even contact details have changed. If google’s approach can change that then as a consumer I will be very happy!

    Thanks Marie

    1. Hi Marie!

      Thanks for stopping by. I appreciate your positive comments regarding the CLICKS magazine, and I do hopw to have this up and live by the end of the worknight (long day, workday past already!)…

      That is exactly what I am targeting, the issue you mention…Getting useful information our to subscribers that they can take action on or have their clients take action on…

      Come back and get your (almost) free copy, and let me know if there are articles you would like to have or subjects that you would like more clarification on!

      Cheers!

      Dave 🙂

  7. Hi David
    What a wonderful thing to offer, I certainly know I would love to get newsletters like this packed full of really great information that I can use to benefit my online business. Plus the fact it is in pdf means I can save it to my laptop/ ipad and read them on the fly wherever I am when I have some spare time.
    Awesome idea, thanks for offering this great feature.

    1. Hi Lynne,

      Thanks for the feedback. When I was thinking of something to add to my site that would add real value for my subscribers, this was an idea that coming back again and again. I finally decided to take action, and CLICKS was the result!

      This will I hope make it easier for visitors to keep up with the latest in the marketing world, and it should have concrete steps that readers can act on in their very own business! Please stop by and I will look forward to your feedback for current articles and suggestions for future articles.

      Cheers!

      Dave

  8. This was a very interesting article! I had noticed a difference within the google search engines recently for local businesses, but I didn’t understand all of the details until now.

    I do work as a bathtub refinisher and I have a website that I advertise using google adwords. This information will be very beneficial to ones like myself that advertise locally like I do. I am going to use what I have learned here to help make sure my customers can find me in the google listings.

    I think that your newsletter will be an easy way to get information on the latest topics that you are writing about. Thanks again, Richard