Good Day! I hope you enjoyed that short video above, the idea was to introduce you to my site a bit and in particular mention some very general points of what this post is all about. As the title suggests, this is for you – I want help to get your sales ramped up asap!
With the start of 2016, many marketers are returning to full time work again after the long holiday season. They are coming back full of motivation, resolutions that they fully intend on acting on from the New Year festivities, and are chomping at the bit to get started.
This article will help them do just that. Let’s talk about some ways to effectively turbo-charge YOUR affiliate marketing program using these 10 bits of advice that really will do just that for you!
10 Tips For that “Turbo-Charge”
Here they are, in no particular order….Read and heed..Enjoy!
TIP #1: “Go Through The Numbers and Promote Higher Profit-Per-Transaction Offers.”
Did you know that almost the same effort is required to get a new customer to your page and convince them to buy a $20 product as it does to convince them to buy a $50 product? The difference of course is that you will increase your earnings by 2 1/2 times with that $50 sale!
The reason I mention almost is that some lower priced items will have a higher conversion rate so this is not a hard and fast rule. But the principal holds in general…
Here’s An Example: Let’s look at some products that are selling at different prices and see how this works. There are three selling at different price points for which you will get a 50% commission for every sale.
OK, have a look at the difference:
- A $10 product ($5 in commission) converts at 6%. So for every 100 people that you get to the sales page, you sell 6 of the products, earning you $60.
- A $50 product ($25 in commission) converts at a lower rate of 4%. Although that does not sound so good, it means that foe every 100 people that come to the page, you sell 4. This earns you $100. Sounding better now?
- A $150 product ($75 in commission) converts at a rather more pitiable rate of 2%. Now THAT sounds terrible. So of course it means that for 100 highly targeted visitors you draw to the sales page, only two people will buy… BUT you are now earning $150!
A simple change in what you sell at what price can drastically change what you will earn. The third example is 250% more earnings for you, even with a lousy two sales!
So when you look at what to promote, go through the numbers!
Review the items you are now selling. Do they make sense in this light, or are there other products that will return more earnings for you?
Keep the bottom line in mind, it may feel good selling a lot of cheaper items, but the earnings tell a different story.
THE LESSON: Review offered commission rates plus look for products with higher ticket prices.
A higher commission is better of course. Selling higher ticket items is also a good idea as can be seen with the examples above.
Remember your time investment is the same for all three items. PLUS, remember that the money you make is not the same. You will very likely make more selling the higher items!
The activities to prepare for the sales requires the same effort no matter which of the three products you could sell using the example above…
- You are going to generate traffic to the sales page.
- You are going to spend time preparing the lead-in and maybe an opt-in page to build your lead list.
- You are going to prepare some kind of an incentive (giveaway).
- You are going to likely have a supporting review of the products, and interacting and promoting the post in forums and the social media platforms you use.
The real difference? I repeat myself, but this is something you want to hear: You will make more money or earnings for that same effort selling those higher priced items!
TIP #2: “Look For Recurring Billing Products to Sell”
Existing customers are some of the best customers. Over time, these are customers that you want to get into your lead list. Along with more expensive items you can sell them over time, these kind of customers can provide you more income through many sales, expensive or not.
Why do I say this? Here’s why: It’s far easier to convince an existing customer you have with you to buy more products from you as opposed to a new customer who does bot know who you are or whether you are trustworthy or not.
OK the concept makes sense? Here’s a little secret about increasing your earnings with such customers:
You need to promote recurring billing products to them!
These are sales of products that are billed regularly over time (likely monthly) and they happen automatically (so do your earnings).
Another way of saying this is they are charged regularly and you earn regularly, without any further action (or only a little action) on your part, as long as the customer doesn’t cancel.
This is easy on everyone, The vendor is happy, the customer is happy, and you, as the affiliate who made the sale, are most happy!
Again the nice thing about recurring billing products is this:
You find and convince the customer to buy once… BUT you then earn commission month after month as long as that customer remains a member. You did the work only once, but earn month after month…
Is that some easy passive income or what?
OK so where can you find such opportunities? I will mention just three but there are many more:
- ClickBank. Look there for any products that are within your niche having a value higher than $0 in the “future $” category. These are the products that have recurring billing and ones you need to research/select.
- Do a Google alphabet search using your niche keywords. Use generic terms like “affiliate program” and add in search terms such as “recurring billing,” or “membership site,” or “passive income” or something else similar. Note the potential products and then research to see which would fit best for your program.
- Look for any recurring billing products in your niche. This is not hard normally, once you have been in a niche for awhile, you get to know what is selling, what offers the best opportunity for your program.
Here’s An Example: A lot of people doing affiliate marketing online are also selling internet marketing support tools and courses/membership sites. There are many but as an affiliate marketer yourself, you know of most that are out there. Check to see which have recurring commissions and sign up with them.
My Number One Recommendation For This Tip:
Learning how to properly set up a successful affiliate marketing program is not an easy task. I am a member of a site that does just that at a VERY reasonable cost!
It is called Wealthy Affiliate. The commissions you can realize with this site are very generous and they are recurring as long as the members you refer remain active.
Depending on the membership plan the referrals select, you earn over $23.00 per month, or a bigger chunk if they do an annual membership. Read more about this program here:
===> WEALTHY AFFILIATE <===
This is the BEST education site on the internet based on my experiences with many other less than stellar sites. It offers a complete package for you to learn, set up your site, do the proper research for your niche, then teaches you how to monetize the efforts you make.
I have been a member for over 7 months now and have been extremely pleased. This is a program that you can not only be a member of, but also recommend it to others, as I am doing now. Recurring income opportunities like this seldom come along, check it out for yourself!
OK, let’s move on…
TIP #3: “Use Real Scarcity, Not Fake Scarcity, With Giveaways”
If you have been in affiliate marketing for any length of time, you know that affiliate marketers use scarcity all of the time. They also use giveaways. Let’s talk about scarcity first…
Whether it is a countdown timer, a “limited number” available, or a combination of “limited time and number,” the use of scarcity is to be found often on sales pages. Why? You are adding a psycholgical push to the viewer to make them feel they need to take action now.
This is a tactic I see used often but not THAT often. many of your colleagues may be promoting that product without the scarcity tactic, so it is worth looking into at times.
What you will see more often is the addiitonal bonuses or giveaways for product or service offers. Your offer has to be one that is of more value, fits with the product you are selling, and one that they would pay money for if it was not there as a bonus.
What if we combined the two? Let’s see what could happen…
Here’s An Example: Let’s say you are offering a self-development eBook to your lead list and potential new customers. You then could offer a course that closely relates to the subject that offers a lot more information or will give them additional ideas. For sure you will get more people that will buy from you as opposed to someone else. Why? They get more value for the same money.
Of course nowadays many others are doing the same, so you have to differentiate yourself and your offer from theirs…Many people look at the bonuses prior to deciding which affiliate offer they will buy through. This is fact, I do it myself!
So what can we do?
Use scarcity to leverage your offer and push the customers into taking immediate action – make the super over the top bonus you have for them a limited time offer.
Here’s some examples:
- Use a time-limited bonus – Whatever works, i.e. in 3 hours, at midnight of a date, 24 hours only, etc. The psychology works better with shorter times (i.e. 3 hour early bird bonus offer), because there is a greater sense of urgency.
- Use a limited number of bonus items available – only the first (number) of people acting immediately will get the bonus. If you use this tactic, make sure to plan on providing updates on the number of bonuses left for the prospects. This is a powerful push for them to take action.
BonusTip: Usually when you use scarcity you will set up a manual process to parcel out the bonuses. The buyers will have to send you a receipt if their purchase, and in return they will get sent to a download site. This can be autmated if you are using an autoresponder.
There are many ways to set this up, here’s one:
Create a special email address just for receiving notification from buyers sending in their purchase receipt. When the buyers send their mail, the autoresponder looks for specific words or phrases usually found on the receipt.
If the mail contents has these set criteria within it, the autoresponder then sends back to the mail address the download link. Of course if it does not have the required information, nothing will happen.
I have another couple of posts that drill down on the entire process of developing a good giveaway (and talks about lead magnets) that you can review here if you’d like:
These tutorials can help you in setting up your own affiliate program and are worthy of a few minutes of your time!
So for the purposes of this article, let’s have a cursory look at the kinds of giveaways/bonus you could develop/use…
Here are five:
1. An ebook or special report complementing the main product.
2. A free webinar on the service or product you are selling.
3. A video that complements the main product.
4. Provide some software or other tools that complement the main product.
5. If you’re an expert in the subject, offer a free email or telephone consultation.
Remember, you need to set yourself minimally on a par with other affiliates that may be offering a bonus. PLUS I think you want to set yourself ABOVE these folks with whatever you offer as a bonus and using scarcity for any customers ordering what you are selling so that order through YOUR link. This will make you unstoppable!
What’s the Bottom Line: You will see more sales and an increased interest from prospects who know you are offering real value over others and they will buy more from you at a later date, meaning more earnings!
Here is a tactic that I have used and seen some IM folks use successfully…
Create a tool, an eCourse, or a special report to give away. Creat a mini-website for the product/giveaway with it’s own domain, one that contains a salesletter and send your buyers there to download the free product.
This could be part of a sales funnel, for which I have additional training that can be found here:
Note: This training is a four part series, the link above takes you to part 1. There are follow-on links at the end of each part of the training to the next stage…
OK, back to the bonus tip/tactic…
What this does is it increases the “perceived value” of the product. Why? Here’s why: This product is something that your prospect thinks has so much value that it warrants it’s own domain, a salesletter with a full page on its benefits and how it provides a solution for the user. But it is not for sale, it only can be downloaded by the buyer if they bought a product through your affiliate link.
Do you see the effect doing this can have on a prospect?
I have seen IM affiliate marketers prepare a complete page with all of their bonuses for an offer they were promoting, and the page explained in detail what each does, and often there were links to see the sales pages for each of the bonuses. BUT these were only available of you bought the product you are selling through them.
The last thing to be wary of when using scarcity is this: Do not use fake scarcity tools. I am talking about when the number or timer goes down as you are looking at the sale page, you may leave and when you come back the timer has started over again or the number is back up to where it started the first time you came across the page.
This is very annoying and the sophisticated buyers today know this trick and will be turned off. Many will simply consider you as uncreditable and cliick away, not providing you any lead or sale. Just don’t do it, not a reputable way to conduct business!
TIP #4: “Capture the Lead First Using An Opt-In Page”
This is something that seems to pounded into our heads, but many still do not understand why this is so important. I go to many affiliate pages and they do not have an opt-in widget or page anywhere…
You know by now that it is a lot easier to sell something to an existing customer over getting that first-time customer to buy something…You NEED these leads!
Consider the new customer as a cold call type situation. They do not know you from Adam. The lead that you have contact information on. and initiate communication with, on the other hand, DOES know you.
That is what I would call a “warm” customer, one that is more open to opening your mail/offer and possibly taking action moreso than that “cold” new customer.
How do we get and keep them “warm?” By staying in communication with them through regularly posted emails and using pre-selling emails that provide further valuable free information and then your offer.
So getting the opt-in down and capturing the contact information even if they do not buy that offer will afford you the opportunity to use email marketing to build up a rapport and trust – a relationship, if you will…
Remember we said above in the examples of products you are selling, the conversion rates are not high, 6%, 4%, 2% – none are that high that you don’t care if you lose completely the rest of the prospects you drive to the sales page, when they took no action!
These represent the opportunity to get that relationship started and eventually make a sale to them. So it is important that you capture their contact information.
Hence the opt-in page, or as it sometimes is called, the squeeze page. By adding this additional step into your selling process (or your sales funnel, as it sometimes is called) you can over time greatly increase your conversion rates.
The other thing is that you are leveraging and maximizing the visitors you get to your sales page, you are not wasting the effort to get traffic there…
The squeeze page must be effective and persuasive enough, along with the giveaway you offer, with both focused on the highly targeted traffic you are driving to the page, that such visitors jump to immediately opt-in and provide you their contact information.
It is not unrealistic to expect 25%, 35%, or even more of these visitors will opt-in to your mailing list! Then you will have the opportunity to sell them many products, not just the one.
How This Fits In
Here are 5 things that you need to consider when creating your giveaway and your squeeze/optin pages and process…
Your giveaway or lead magnet (training link above) should get the idea across that you will be exposing how you achieved some desirable result that they too want to achieve/experience…You should point out that they too can achieve this with the giveaway.
Try to convey your points of difference from every other bonus offer out there. An idea that saves work, increases effectiveness, mistakes to avoid, etc. will act as a trip-wire and cause them to take action and sign up/opt-in.
Bonus Tip: How to make great looking opt-in and landing pages? I use several tools, but the one I like the best, use regularly, and have reviewed is found here ===> LANDING PAGE MONKEY
Tip# 5: “Negotiate a Higher Commission Percentage”
OK picture this: You have gone through the process as described above and have created an effective giveaway and opt-in page, Your offerings for the prospects are selling like hotcakes, You are making a lot of money in affiliate commission and you are also making good money for the product developer. Your conversion rates are through the roof because of your work.
If this is a scenario that sounds good, there is a way to make it even better. How? Communicate with the product developer and let them know about your success. Then ask for a raise… : )
By this I mean open up communications and try to convince the developer to increase the commissions he is paying you..
Now here’s the key to successful negotiations:
You need to have a proven record of your success and be ready to show this.
Believe me if you are not having a lot of success, likely this will NOT work. But if you are, you have a strong case perhaps. If you walk away and the developer loses your efforts selling their product, they know they will lose a lot of sales and earnings. They may just be willing to pay you a bit more!
You will have to have a strong case or you will likely get turned down, I must emphasize this again, be in a position to justify asking for more…Don’t waste your time or the vendor’s time until you are in that position.
Bonus Tip: Some vendors will give you a higher commission rate across the board, if the conditions mentioned above are there, especially if they can see that you have been performing to a high level regarding sales over a period of time. So you may get a special link so every sale you make from now on is worth more money.
BUT, if you do not have that strong a record of sales, but it is on the rise, you may still want to consider contacting the developer and asking for some special commission rate – maybe when you reach a certain sales level each month or when you have sold an agreed to volume of the product.
TIP #6: “Work At Driving More Traffic to Your Sales Pages”
This may seem like a no-brainer, but it is a valid way to get more business. More traffic results in more opt-ins leads, more conversions, and of course more earnings.
So how can we do that better in 2016?
Let’s discuss what gets you increased levels of traffic…and why it makes a difference:
If you make $50 for every 100 visitors, it makes sense that you will make $250 if 500 see your offer, and $500 if 1000 prospects see your offer…Get more people stopping by, keep the conversion percentage the same or raise them, and you will make more money.
Here are some of the ways you drive traffic to your offers:
- Increasing your use of content marketing – things such as article marketing, infographics, explainer videos, blogging, etc.
- Create relationships with joint venture partners and work together to increase the sales for you both.
- Look at your social media marketing efforts and see how you can increase visibility and effectiveness. Look at your posting schedule, what you are posting, how you are posting, and who are you targeting. Fine tune your efforts to increase your effectiveness and sales.
- Do research on some hot topics and prepare and get out free in-depth reports, maybe some informational videos, and try to use viral posts to your advantage. Raise your visibility in the target market, Become an authority.
- Research PPC methods and try them out. Start small and increase your spend as you become more comfortable and are having success. I have some training you can review here:
===> PPC TRAINING
- Consider the use of press releases. These can have a good short term burst of activity for your sales sites if used correctly
Just remember, with all of these efforts, the idea is to get more traffic…Why? Because more traffic means higher earnings at the end of the day.
Regarding PPC, focus on the cheaper sites first and then you can scale up. If you are making money on PPC, put some of the profits back in to scale up, it is an easy way to keep your costs down and if effective on a small scale, likely you will have more success as you scale up.